Nov 13, 2024

Is a team member leaving? No worries! Now, when you revoke a user, you can instantly reassign all their Swydo items to another team member. 🔄 🙌
​
✉️ The assigned team member will be notified, and all clients, reports, and schedules will transfer seamlessly—preventing data loss and making handovers a breeze.
​
💡 Here is How:

Go to your settings in the left menu, click on Team Members, find the departing user, and hover over the three dots on the right. Click 'Revoke Membership,' then select the team member to whom you want to reassign the existing items.

*Keep in mind that this option is only available for team admins.

💬 Got questions? Contact our support team anytime—we're here to help!
​

The Swydo Team
​
​

We're excited to share that we have officially integrated SE Ranking with Swydo, and it's now available to all our users.
​

More for Your SEO Reporting

With SE Ranking and Swydo, you can create SEO reports focused on overall keyword performance, average position changes, visibility, traffic forecasts, and search volume, while also comparing changes across different search engines.
​
​

Release Set

You can find all the new SE Ranking KPIs, preset widgets, and example data in your widget settings, as well as a preset template in your report templates gallery.

Preset KPIs:

• Avg. position
• Visibility %
• Total position down
• Total position up
• Traffic Forecast
• Search Volume

Preset Widgets:

• Overall keyword performance
• Avg. position by week
• Top 10 jumped keywords
• Top 10 dropped keywords
• Search Volume by Group
• Results by Group

Report Template

You can automatically create your SE Ranking report using our preset template or design your own, save it, and reuse it as often as you like.
➡️ See here an example.

Some Limitations

Please be aware that we are in the early stages of this integration, so for now, the capabilities are limited to keyword ranking analysis. Additionally, historical data is restricted to average position and changes in position.

---

Need help setting up your SE Ranking reports? Contact our support team anytime—we're here to help!

Happy Reporting!

September 24, 2024

With SE Ranking, we are expanding our SEO integrations portfolio to include tracked keyword statistics alongside Semrush and Accuranker.

This new integration allows you to connect your SE Ranking data to Swydo and create reports that offer:

• A comprehensive view of keyword rankings, including how many keywords rank in the top 5, top 10, and top 30.
• Google Index status and traffic forecasts.
• Changes in keyword positions and visibility percentages.

What's in Store:

✅ Preset KPIs, including Avg. position, Visibility %, Total position down, Total position up, Traffic Forecast, and Search Volume.

✅ Preset Widgets, including Overall keyword performance, Avg. position by week, Top 10 jumped keywords, Top 10 dropped keywords, Search Volume by Group, and Results by Group.

✅ Preset template to create your SE Ranking report with just a few clicks.
​

Beta users have automatic access. Not a beta user? Go to settings, click Beta Features, and toggle on SE Ranking. Try it now and give us your feedback!

Happy Reporting!

September 23, 2024

We’ve updated Asset Group Performance data and introduced a new preset widget, Asset Group Performance, making it easier to report on your Performance Max campaign results.

Want to create a dedicated PMax report? Follow these tips:

👉 Go to your report template gallery and generate a Google Ads report.
​

📈 Update the widgets by filtering on Campaign Type > Performance Max.

✅ Add the ‘Asset Group Performance’ preset widget to your report.

🚀 Get ready to share your Performance Max results!

Need help setting up your Performance Max report? Just contact us via the 💬 chat button, and our support team will be happy to assist you.

Happy Reporting!

September 19, 2024

Simplify Your Workflow Now

We've redesigned our Data Source Creator page for a more seamless user experience.

• The new right-side menu with dropdown options guides you step-by-step through the process.

• This layout, consistent with other settings pages in the app, helps you stay focused on your workflow without switching to a full-screen view.

August 8

Google has rebranded the “Conversion” metric to “Key Event,” and we've aligned our platform accordingly to ensure consistency.
​

The following metrics and fields have been renamed:

• Conversion Event is now Key Event
• Session Conversion Rate is now Session Key Event Rate
• Conv. is now Key Events
• Cost per Conversion is now Cost per Key Event
• First-time Purchaser Conversion Rate is now First-time Purchaser Key Event Rate
• Purchaser Conversion Rate is now Purchaser Key Event Rate
• User Conversion Rate is now User Key Event Rate
• Conversion Performance is now Key Event Performance
  ​

Got questions or need a hand? Our support team is ready. Don’t hesitate to reach out.

Happy Reporting!

Aug 7

We're excited to test our new Data Source Creator and need your feedback.

Enable the Beta feature under settings to try our new, easier way to access and manage your data sources. We're refining workflows to make navigation seamless and options clear.

Share your thoughts at support@swydo.com or click the chat icon to leave feedback. We're listening.

Happy Reporting!

Stay updated with our product news in chat!

You’ll now see a News button in the chat bubble at the lower right of your screen, alongside your Swydo messages and Help desk.

We have also refreshed the look of our dedicated news page for enhanced readability. Check it out here for a complete overview of our releases.

​

---

Jun 26

We Have Removed Your Universal Analytics Widgets

As a follow-up to the complete phase-out of Universal Analytics on July 1st, 2024, we've removed all existing UA widgets from your reports and templates. This may have changed the layout of your reports containing any UA data, as some widgets might have shifted.

📈 Review and Adjust your Reports:

We highly recommend reviewing and manually adjusting any reports that included UA widgets, as the format may be affected. This also includes your scheduled reports, which will continue to be sent out according to their set schedule unless you manually deactivate them.

For more information, read our Complete Guide to Universal Analytics Removal.

---

💬 If you still have any questions or need help with your reports, click the chat button to talk with a support specialist, or send us an email to support@swydo.com and will be happy to assist you.

---

May 7

Swydo Simplified: Goodbye to Online Reports

We have some important news to share. We have simplified the report-sharing options to only Dashboards and PDFs.

Here is all you need to know about this update:

• Online reports are being deprecated to streamline your user experience, so you won't see them available as a sharing option in any of the places where they were listed before.
• Dashboards will be the sole online format going forward. We’ve added a toggle to allow you to choose whether to enable or disable date range changes, which was the main distinction between dashboards and online reports.

What will happen with my existing online reports?

• Any scheduled online reports will automatically become dashboards, with date range settings disabled by default, which you can manually enable.
• All your existing online report links will remain active until further notice.

This change aims to make report-sharing easier and clearer, with dashboards as the only online format available. Plus, it sets the stage for future updates and functionalities. 🚀

---

💬 You can find more information in our support article How To Export Your Reports. If you have any questions or concerns about these changes, please don't hesitate to reach out to our support team at support@swydo.com. We're here to help!

---

April 16

Introducing Revamped Brand Template Feature!

We are excited to share the makeover of our 🎨 Brand Template Feature, designed to streamline and simplify your brand settings management while saving you time.

🌟 Here all the new changes in a row:

• Side Navigation Menu: We've introduced a modern and user-friendly side menu for seamless navigation through your brand template settings, aligning with other features of the app.
• Multiple Format Customization: Whether you prefer sharing your report online or as a PDF, we’ve got you covered! Set and change your header, background color, background image, text color, chart colors, and more. For PDF users, find a "customize PDF" button conveniently located at the bottom of the menu for easy access; it will allow you to set your cover, header, footer, and more.
• Mid-Screen Preview: Changes made in the settings menu are instantly reflected in the live preview screen, allowing you to experiment with different options and select your preferred settings before finalizing changes.
• Updated Preview Cards:Our brand template preview cards now feature a modern design with larger format, enhancing visual appeal. Access these cards by clicking the appearance menu in any report or by selecting Brand Templates from the left menu.

📈Ready to take your reports branding to the next level? Check our step by step guide for detailed instructions.

We hope you enjoy these enhancements. 💬 For feedback or assistance, please don't hesitate to reach out to our Support Team.

Happy Reporting!

---

April 10

Introducing LinkedIn Revenue Attribution Report

Swydo now seamlessly integrates with LinkedIn Business Manager! This integration empowers you to effortlessly connect and consolidate all your Revenue Attribution Report data.

• 📈 Monitor and generate comprehensive reports encompassing the performance of your Ad Accounts, Pages, and Matched Audiences.
• 📊 Track metrics like ad spend, lead conversion rate, pipeline amount, and revenue with ease. LinkedIn Revenue Attribution Report

Access Our Ready-To-Use Template

We've also released a new template that allows you to unveil critical insights with just a single click. Plus, we've included a comprehensive suite of metrics and widgets for effortless integration into your reports.

With the Revenue Attribution Report (RAR), you can:

• Prove Marketing Impact: Impress leadership by demonstrating LinkedIn's impact on sales metrics like revenue and ROAS.
• Connect Marketing to Sales: Understand how LinkedIn leads convert into closed-won opportunities.

🚀 Getting Started Is Easy

Simply activate your LinkedIn Business Manager account, sync your CRM, and then connect your data to Swydo.

💬 For more information, check out our Getting Started Guide or contact our Helpcenter. Not using LinkedIn Business Manager yet? Learn more here.

Try out RAR in Swydo today!

---

March 27

Facebook Deprecates Metrics: What it means for your Swydo reports

Heads up! With Facebook's move from Classic Pages to the new Pages experience, some metrics you used to find in Facebook Insights are no longer available. This change also means these metrics are no longer accessible in Swydo.

To prevent any issues such as empty data or errors in your existing reports, we recommend reviewing any reports that use these metrics and making any necessary adjustments.

Meanwhile, we are taking proactive steps to automatically remove these deprecated metrics from any report where they were previously displayed. However, please note that this action may take a few weeks to be fully completed.

💡 We recommend reviewing any reports that use these metrics and making any necessary adjustments. Here is the complete list of deprecated metrics:

Metrics

• Consumptions
• Stories (page)
• Storytellers (page)
• Engaged User
• Positive Feedback
• Page views (Logged out)
• Stories (Page)
• Storytellers (Page)
• Unique Page Likes
• Page views (Logged in)
• Unique Page views (Logged-out)
• External Referrers
• Frequency Distribution
• Unique Action Button Clicks
• Phone Number Clicks
• Check-ins (Mobile)
• Unique Check-ins (Mobile)
• Unique Positive Feedback

Dimensions

• Action Type
• Gender (lifetime)
• Unlike Source
• Like Source
• Profile Tab
• Site
• Age (lifetime)

Data in Widgets

• Page Likes by Like Source
• Unique Page Likes by Unlike Source
• Page Likes by Age (Lifetime)
• Page likes by Gender (Lifetime)
• Storytellers (Page) by Action Type
• Unique action button clicks by Site
• Total page views by Section
• Unique Page views (Logged in) by internal referrer

---

💬 If you have any questions or concerns about these changes, please don't hesitate to reach out to our support team at support@swydo.com. We're here to help!

Your Swydo Team!

---

March 21

Email Default Content Upgrade

We've just rolled out an update to our email feature, ensuring that any email messages sent without prior customization will be preformatted with default content to enhance readability.

If you're sending a one-time email or scheduling a report and find yourself short on time to add a custom message, worry not! Swydo will handle it for you by populating your message with the following default content: team logo, client name, a standard message, best regards, your name, and a link button to your shared online report, online dashboard, or PDF.

Also, if you have a designated signature, we will add this one instead of your name and remove the 'best regards' to avoid overlapping with your greetings.

💡Prefer to maintain control over your messages? Simply click on 'customize message' and add your preferred content.

You can also make use of your email templates. Check out our quick guide on✉️ how to create email templates here.

📈 Happy Reporting!

---

March 13

Easily Toggle Cover Page On and Off

Would you like to remove the cover page or header from your dashboard or PDF? If so, we're pleased to share that we've added a new feature that allows you to do just that with a click.

Here is How

Simply navigate to the 🎨 palette icon in the top menu, select 'Cover Page', and flip the blue toggle to enable or disable the cover page or header of your report. Voilà!

---

March 12

📈 Enhance Your Reports With The New Resizable Widgets

We are excited to share that our new resizable reporting grid has been fully released and is available for all our customers. 🙌

With this new feature, you can arrange charts, KPIs, tables, text, and images in various sizes expanding your customization options and gaining more control over the appearance and readability of your reports. You can also add a border to your widgets and change the background color of your reports.

---

Style borders and backgrounds

We've also introduced a new feature allowing you to personalize your data widgets with borders and change the background color of your reports. Simply navigate to your brand templates and choose your desired settings. By default, all new brand templates will showcase sleek grey borders and a grey background. Your current templates will retain their original style, featuring borderless designs with a crisp white backdrop.

Transitioned Reports and Enhanced KPI Display

All your existing reports have been seamlessly transitioned to the new design, maintaining their current style until you choose to modify them. Now, instead of three KPIs, you'll find four, providing even more insights at a glance. However, this change might result in some empty spaces, so you'll need to manually adjust them to ensure your reports look just right.

But that's not all! We've optimized the KPI design for better readability, with change and comparison data now displayed under the result number. Plus, we've abbreviated long KPI numbers when used at 25% width for easier comprehension.

---

Learn How To Style Your Reports

Learn more about how to style your reports in our How-To-Article or go now and explore the benefits of all the new functionalities.

If you need help or want to exchange feedback with our team, just hit the chat button or send us an email at support@swydo.com, and one of our report specialists will be happy to assist you.

🚀 Get ready to take your reporting to the next level with our fully released resizable widgets feature!

---

February 21

Meet the New Sweedy: A Fresh Look for Your Favorite Guide!

We’re thrilled to announce the delightful refresh of our beloved brand mascot, Sweedy!

No matter your journey with us — be it starting fresh with a new client setup, exploring brand templates, or even when encountering the rare empty search result or a page that’s slipped away — our charming mascot, Sweedy, is here to guide and inspire you every step of the way.

Embracing our vibrant brand colors, the new designs promise to brighten your reporting experience with an extra touch of playfulness and useful guidance. Here’s an exclusive glimpse of Sweedy’s new look:

---

February 14

Instagram Insights Update

We have made some useful updates to Instagram Insights to enhance your reporting.

We have added two new dimensions to allow you to filter all your content by Media Type and Content Format:

• Media Type: Includes Video, Images, Audio, and Carousel Album
• Content Format: Includes Ad, Feed, Story, and Reels.

You can now also find 'Share' as a new metric in the Media presentation settings widget.

Lastly, we have renamed the dimension 'Media' to 'Post' for clearer understanding.

---

February 6

Introducing Our New +Create Button!

Discover our new +Create button, now available at the top left menu!

We've consolidated all creation actions in one convenient location. Now, you can effortlessly add a new client, create a monitoring board, generate a report, or invite team members from any page. With this small addition, we aim to help you simplify your workflow and save time.

---

Feature Alert: Revamped Report Header

Hey everyone,

🌟 We've just rolled out a fresh report header with a sleek new design and expanded brand customization options. Now, you can enjoy a wider view, spice things up with background images, showcase your team logo alongside the client's, and experience a smoother editing process.

What's New:

• Full Width: No more confinements to report dimensions; now it spans the entire page for a dynamic online report feel.
• Variable Height: Watch the report adjust its height seamlessly based on its contents.
• New Elements: Alongside the classic options like author, client logo, and report title, we've added the ability to incorporate background images and team logo.

• Edit Options: Say goodbye to the edit button cluttering your header. Simply tap the palette icon in the top left menu, head to 'Display Options', and choose your preferred elements. Plus, all elements are now clickable for instant editing.
• Clickable Date Range: Need to tweak your date range? Just click on it, and voila! The sidebar menu opens up for easy adjustments.
• Brand: Adjusting colors and cover pages? You'll still find these options in the brand template menu.
• Online Report Cover: Now you can add and customize a cover page to your online view and sharable online report. Change the text and background colors, and add an image as background.

📄 PDF Options

• PDF View: We've streamlined the experience by making online view the default, bidding farewell to the PDF view option on the report page.
• Cover Page: Editing options have shifted to the brand template, but the process remains the same. Tweak text colors, background hues, and easily add a background image.
• Page Alignment Update: Elements on the cover page now align left for a cleaner look, with the team logo resting at the bottom.

Excited to explore these updates? Dive in and give your reports a makeover with a few simple steps. 📈

💬 If you need help or have any feedback to share with the team, please hit the chat button or email support@swydo.com, and one of our report specialists will be ready to assist you.

Happy Reporting!

---

January 30

Trash Bin: Never Lose a Report Again

We've added a new Trash Bin feature to our reporting tool, allowing you to:

✅ Get an overview of your deleted reports for up to 90 days before permanent removal.

✅ Easily restore reports if needed during that time.

Where to Find It

Access your deleted reports in the three dots menu at the top right corner of the reporting page.

To Manage Your Trash Bin:

• Click on Reporting in the left menu.
• Select 'Deleted Reports' from the three dots menu to access your deleted reports page.
• Choose a report to delete, restore, or use the 'Clear deleted reports' button at the top to empty your Trash Bin completely.

That's it! Simple and efficient.

✨

---

Where is My Sendlog

Your 'send log' is now located alongside 'deleted reports; within the three dots menu at the top-right corner of the reporting page:

---

January 10

TikTok Organic is live!

It's official: TikTok Organic is now available in Swydo for all users. 🙌

We have expanded the existing TikTok integration with Profile and Content performance metrics to allow you to consolidate your Ads and Organic data reporting in one place.

We have also launched a new report template to help you build a comprehensive report with a few clicks:

🚀 Connect your TikTok data now to Swydo and save time with your next report. Here is what's in store for you:

• Profile Performance Insights: Report video views, profile views, comments, likes, shares, and followers data for your handled accounts.
• Content Performance Analysis: Discover the most popular content using filters and sorting your video posts by a chosen timeframe.
• Preset Widgets: Save time using our pre-made TikTok widgets. Insert them into any report to easily analyze insights like "Daily Follower and Profile Views," "Video Views by Day of the Week," and "Top 5 Video Performance," among others.

Check this video to learn more about connecting your TikTok data to Swydo and creating a report in minutes, or read our Help Article.

---

January 10

Discover A New Report Grid

We're excited to introduce a beta version that enables you to arrange charts, KPIs, tables, text, and images in various sizes, enhancing the customization and appearance of your reports.

Take a sneak peek here:

🔎 What's New:

We have added a 'Size Selector' to the widgets menu, which offers you different width options for your data visuals.

Here is a list of possibilities you can explore with the resizable widgets:

• Fill your rows with data visualization of different sizes for a compact and insightful result overview.
• Compare your data with charts next to each other to better spot changes and differences.
• Include text next to your data to inform about highlights, lowlights, upcoming action points, or any extra input you want to share with your client.
• Add images next to your other graphs, such as ad assets or brand illustrations, using the text & images widget.

This change also applies to the widgets on your monitoring page, enhancing the look of your boards.

📌 Note for Beta Users

If you are a beta user, all your reports have been automatically updated with the new design, and you have gained access to the 'Size Selector.' In case you want to return to the previous grid, just disable this beta feature or ask your team admin to do it.

👉 Not a Beta user yet? Activate this feature on your settings and start styling your reports with the new resizable widgets.

---

If you need help with this new feature, don't hesitate to contact us at support@swydo.com or hit the 💬 chat button to talk to one of our specialists.

Happy Reporting!

December 2023

Shopify Available in Swydo

🚀 We are thrilled to announce that we have integrated with Shopify, making it possible for you to streamline your e-commerce reporting .

Connect your store now and create comprehensive reports in minutes with financial KPIs, product analysis, and traffic metrics to share with your clients.

How to Set It Up

This integration follows a slightly different process than the others, so make sure you read our step-by-step guide or watch the walkthrough here: 🔗

📈 Use our New Template

We have also added a new Shopify template to help you create an insightful report with a few clicks, which you can customize and style the way you want.

🌟 Some Notes to Keep in Mind:

• We currently have a limit of 10,000 orders per reporting period. Going above that can cause your report to break.
• When generating reports, they might take a bit longer to load than you're used to, so please be patient and avoid refreshing the page.
• Also, note that this integration doesn't support Shopify Plus.

---

December 2023

🧩 New Integration Updates

The year is coming to an end, and we are wrapping up our report improvements with a bunch of integration updates and new default widgets to help you go deeper with your data analysis while saving valuable time. 🚀

Here are the latest additions in a row:

Google Ads

We have enhanced Google Ads fields with a group of new fields and metrics to help you deep dive into e-commerce insights, campaign performance, and travel activity:

• 🛍 Shopping Performance, Campaign, and Keyword Categories: Orders, Cost Of Goods Sold, Revenue, Units Sold, Cross Sell Cost Of Goods Sold, Cross Sell Revenue, Cross Sell Units Sold, Lead Cost Of Goods Sold, Lead Revenue, Lead Units Sold, Average Order Value, Average Cart Size, Gross Profit, Gross Profit Margin, Cross Sell Gross Profit, and Lead Gross Profit.
• 🌐 Campaign Performance: SKAN Coarse Conversion Value, SKAN Source Domain, SKAN Source Type, SKAN Postback Sequence Index, Average Impression Frequency Per User, SKAN Total Conversions, and Unique Users.
• ✈️ Travel Activity: Search Absolute Top Impression Share, Search Budget Lost Absolute Top Impression Share, Search Lost IS Budget, Search Budget Lost Top Impression Share, Search Impression Share, Search Rank Lost Absolute Top Impression Share, Search Lost IS Rank, Search Rank Lost Top Impression Share, and Search Top Impression Share.

---

LinkedIn

We have added the metric Average Frequency within Ad Analysis to help you gain insights into the average amount of times that your target audience gets to see your ad.

---

Facebook Ads and Instagram Ads

The following dimensions and metrics are now available for both integrations:

User Segment Key, Coarse Conversion Value, Converted Product Quantity, Converted Product Value, Full View Impressions, Full View Reach, Mobile App Purchase ROAS, Optimization Goal, Object Store URL, and Video Play Curve Actions.

---

Mailchimp

We've introduced three new metrics in the Campaign category: Average Order Revenue, Successful Deliveries Rate, and Clicks per Unique Opens Automation.

These updates help you grasp the average revenue per order, gauge delivery effectiveness, and gain insights into automated messaging efficiency.

---

📈 New Preset KPIs, Charts, and Tables Available

We have added a full new set of default widgets to help you plug and play your data with one click.

📌 Check what's new:

• X Ads (Formerly Twitter Ads):
  Likes by Audiences, Impressions and Clicks by Day, Cost per click and Cost per 1K impressions by Day, Month Performance, Campaign Performance, Ad Group Performance, Top 5 Promoted Tweets, Impressions by Hashtags, Hash Tag Performance, Likes by Age, Likes by Location, Likes by Interests, and Likes by Audience.
• Instagram Insights: New Followers by Day, Reach by Week, Engagement by Day of the Week, Audience by Age and Gender, Audience by City, Top 5 Post Performance, and Story Performance.
• AdRoll: CPC and CPM by Day, Campaign Performance, and Month Performance. Also, the following KPIs: Roas, Cost, Revenue, Impressions, CTR, Conversions, Clicks, and CPC.
• Pingdom: Avg. Response Time by Day, Downtime By Day, Uptime by Day, Outage, and Results. Also, we added the KPIs Dow Time, Uptime %, and Avg. Response Time, and Downtime %.

🔎 Find these new preset data combis and many more default KPIs, charts, and tables in your Widget Settings menu.

---

December 2023
​

Discover Our Upgraded Email Features: Scheduler, Template, and One-Time Email!

We have introduced a fresh design for the Scheduled Email feature and enhanced the Email Template and the One-Time Email options to improve your experience in customizing and automating your emails.

Schedule Your Reports Easily:

Let Swydo handle timely report delivery with our set of smart features, all with a fresh look and feel.

What's New

• A sleek and modern sidebar menu streamlining the process of setting and editing a report schedule.
• A start date selector and frequency options for better control over your sending date.

Same Functionalities, Better Flow

We've enhanced the design while retaining all the smart functionalities that make scheduling at Swydo a breeze. Simply click the 'Share' option in the top menu and take control of when and how your email is sent by defining your preferences.

• 📅 Select your start date, time, and timezone.
• 📎 Choose the type of report link you want to send: Online report, online dashboard, PDF as an attachment, or PDF as a link.
• ✉️ Customize your email subject and message: Craft a new message or utilize one of your saved templates by clicking the icon under the text box. You can also include your logo.

👉 Tip: To create a reusable template, go to your left menu and open the 'Email Templates' option:

🌟 We hope you like these upgraded features! ✉️

If you have any questions or want to share feedback, email us at support@swydo.com or click the chat button to talk to one of our specialists.

Happy Reporting!

---

November 2023

Try Swydo's Latest Integration - TikTok Organic

We are happy to share the addition of TikTok organic to Swydo, currently in beta, with Profile and Content performance metrics. This enhancement allows you to consolidate both TikTok paid and organic data, empowering you to create more comprehensive reports and deliver better insights to your clients.

What's included with this integration:

📊 TikTok Profile Performance: Access profile insights, including metrics like video views, profile views, comments, likes, shares, and followers for your managed accounts.

📈 Content Performance Analysis: Filter your video posts by a selected time range to identify the most engaging content.

🤖 Preset Widgets: Save time with our ready-to-use TikTok widgets, which are available to be inserted in any report, and get ready to slice and dice insights such as "Follower and profile views by day" "Video view by day of the week", and "Top 5 video performance", among many others.

📌 Plug-And-Play Template: Go to your report template gallery, select the "TikTok Profile and Ads Report" template, and unfold the magic of creating a professional report with a few clicks.

👉 Not a beta user yet? Go to your Settings on the left side menu, find the option Beta Features under Team, and enable it to start testing it.

For more info about how to connect your TikTok data and what's there for you, check out this Help Article.

🚀 Connect your TikTok Organic data source and start reporting meaningful insights into the engagement and virality of your videos and interactions.

---

November 2023

🛎 Integrations update: TikTok Ads, FB Ads and FB Insights

Hi everyone! We are happy to share a few social media integration updates that will help you enhance your data analysis and reporting.

TikTok Ads

Explore the following additions:

📌 New Dimension "Search Terms"

📌 New Filter "Optimization Goal"

📌 Expanded "Promotion Type" filter, with three insightful options:

• Lead generation (Click to TikTok direct message)
• Lead generation (Click to social media app message)
• Lead generation (Click to Call)

---

FB Insights and FB Ads

We added a new set of KPIs and preset widgets and replaced both templates with an optimized version.

Here is an overview of what’s new:

📌 FB Insights:

• KPIs: Page Likes, Reach, New Page Likes, Total Page Views, Engaged Users, Impressions, Post Reach, and Post Engagement Rate
• Widgets: Reach by Day, Paid Video Views and Organic Video Views by Day, New Page Likes By Day, Total Page Views by Day, Page Likes by Country/Territory, Sources of Page Impressions, and Post Performance
• Template: Find the latest version -' Facebook Page Report' in your template gallery.

📌 FB Ads:

• KPIs: Reach, Post Engagement, Impressions, Leads, Link Clicks, Messaging Conversations Started, Page Engagement, Page Likes, Amount Spent, Cost Per Lead, CPC, Purchases, and Purchase ROAS
• Widgets: Campaign Performance, Ad Set Performance, Ads Performance, Ads Targeting Performance, Gender And Age Performance, Clicks by Country/Territory, Placement Performance, Month Performance, CPC, CPM by Day, ROAS, and Clicks by Day.
• Template: Find the latest version - 'Facebook Page and Ads Report' in your template gallery.

---

October 2023

📣 Stay Ahead of Your Client Targets with Our New Alerting Feature

🌟 We are happy to share that we have released a new monitoring feature to help you stay ahead of your targets. As of now, you can subscribe to 📧 email notifications and be instantly alerted when a target status turns red or green on your client board.

How to Activate It

Go to your Monitoring page on the left menu, and look for the subscription button on top of each client board:

Make sure you subscribe and never miss a target again 🚀.

Happy Reporting!

---

Exciting News: Introducing a Revamped Widget Settings!📊

Have you explored our latest feature, the Widget Settings sidebar? We're thrilled to announce that, as of now, it's available for all our users 🙌. Bid farewell to the old top modal and embrace this refreshed and user-friendly interface!🌟

Here's what's new:

🌟 A Sleek Sidebar View: Experience a modern, visually appealing design in our sidebar viewport.

🔧 Simplified Widget Creation: Choose between 'preset widgets' or 'advanced' for a more straightforward start to widget customization.

🔍 Enhanced Search Functionality: Utilize the 'search' feature across categories within the 'advanced' page for efficient widget discovery.

🧭 Streamlined Navigation: Enjoy an easy-to-navigate menu that guides you through the data visualization process, ensuring a faster and more intuitive experience.

📈 Customizable Linked Reports: Now, you can tailor your metrics and dimensions in linked reports to suit your specific needs.

How to add a widget

We hope you enjoy this update 📊🚀🔥

---

October 2023

New HubSpot Templates, GA4 Metrics, and a Pinterest Filter 🚀📈📌

Hi Everyone,

Here are a few product updates to spark your end-of-the-week reporting:

New Hubspot Templates:

We have replaced the existing HubSpot Report template with two new versions: the HubSpot Marketing Report and the HubSpot Website Performance Report. Both are now available in the template gallery. 👌

GA4 Metrics Update:

Say hi to GA4 conversion event metrics. You now have the option to either include "total event count" for an aggregated result or to visualize a detailed list of your specific conversion event results by using "total event value" in your reports 📈

New Pinterest Filter:

Following the latest Pinterest update, we have added a new ‘Source’ Filter that allows you to get analytics on top organic 🌱 and top video pins 🎥

🚀 We hope you enjoy these new additions.

Happy Reporting!

---

October 2023

Introducing the Upgraded Widget Settings Sidebar (Available in Beta)

Hi Everyone,
​

🚀 We just launched a new Beta feature: a revamped sidebar design for setting up your report widgets! This latest update is designed to simplify the process of creating insightful data visualizations. 📊 🙌

Experience a larger viewport, a sleek and modern design, and a wider array of default widgets. Bid farewell to the old top modal and embrace this refreshed and user-friendly interface!🌟

💡Curious?

Head over to your Settings in the left menu and click on Beta Features under Team to enable it right away. ⚠️ Please note that only team admins can activate this feature.

🗣 Sharing is caring

We'd love to hear your feedback. If you encounter any issues or have a great idea to improve the flow, please share it with us. You can do this by clicking the chat button or messaging us at support@swydo.com . If you opt out of the Beta, you can still leave your comments there!

Happy Reporting!

---

October 2023

🍩 Say Hi To Donut Charts

Hey Swydo Users,

We've introduced a new option to elevate your data visualization: Donut Charts!

---

What Sets 🍩 Donut Charts Apart from 🍰 Pie Charts?

It's not just the hole in the middle! Donut charts are great for showing different categories. They help you see how each part relates to the whole, while pie charts show each category's portion without comparing them.

---

⭐️ Here are some scenarios where Donut Charts shine:

📊 To compare category proportions within your data.

🧩 To showcase a concise set of categories (usually 7-8).

💯 To present clear percentage labels. Perfect for data that adds up to 100%.

🌐 To compare various datasets or time periods using multiple Donut charts.

❓ To give clarity. Experience less confusion than with pie charts, thanks to the straightforward slice representation.

🌟 To achieve visual excellence in your presentations and reports.

🚦 To distinct categories. Highly effective when dealing with clear, non-overlapping categories.

🤔 Donut or Pie? Consider your audience's familiarity with Donut charts; they are less common than bar or pie charts, so ensure your clients easily grasp the visualization.

---

🚀 We hope you enjoy this new addition.

Happy Reporting!

---

September 2023

Shopify Available For Beta Users

We are thrilled to announce that the Beta version of Shopify is now available in Swydo! 🙌

This marks a significant step forward in enhancing our e-commerce reporting experience, right alongside our Klaviyo and MailChimp integrations.

What's in the store? 🛒

Here's a sneak peek at what you can expect:

📊 Financial Clarity:

Gain and share valuable insights into the financial and profit metrics of your campaigns:

📈 Product Analysis:

Understand, optimize, and share the performance of your product campaigns.

🌐 Traffic Insights:

Analyze your traffic and sales distribution, and share valuable insights with your clients and stakeholders.

🌟 Good to Know!

• Currently, there is a maximum limit of 10,000 orders per reporting period.
• The loading time of your reports can be a bit longer than usual, so don't refresh your page; grab a coffee ☕️ and let Swydo do the magic.
• This integration does not support Shopify Plus.
• Setting up this integration differs slightly from others. Read this article or watch the following walkthrough with the steps to set it up: 🔗

How to Connect Shopify to Swydo from SWYDO on Vimeo.

How can I test it?

Excited to give it a whirl? If you're not a Beta User yet, follow these simple steps:

• 🛠️ Go to your Settings
• 👉 Click on "Beta Features" under Team
• ✅ Opt-in your Shopify integration

⚠️ Please note that only team admins can activate this feature.

---

Beta testing is a great opportunity for you to provide us with valuable feedback.

🗣 Connect your Shopify store now and share your thoughts! You can do this by clicking the chat button or message us at support@swydo.com . If you opt out of the Beta, you can still leave your comments there!

Happy Reporting!

---

September 2023

Integrations Update

Hey everyone!

We have added a full set of new metrics, dimensions, filters, and widgets for Facebook, Instagram, Google Ads, and Google Page Speed to help you slice and dice your data and share deeper insights with your clients 🙌 🚀 .

📌 Check What's New!

---

Facebook Insights Update

We've leveled up our Facebook Insights Integration with +45 new metrics related to Page Impressions, Page Actions, Video Views, and Post Impressions. 📈 Get ready to supercharge your social media analytics with:

✨Non-viral impressions 🌐

✨Page total actions 📊

✨Page post engagements 💬

✨Page fans online 🕒

✨Page video views by uploaded/hosted 🎥

✨Page views by referrers (logged in, unique) 🔗

…and many more!

---

New FB and Instagram Filters

We've just expanded our filter options to empower you with even deeper insights into your social media data. 📊 🔍

Now, you can effortlessly:

• Filter by Ad Pixel Event on Facebook 📈 to gain insights into your audience's actions and have a deeper look at the success of your campaigns.
• Dive into Link URL Performance to analyze the effectiveness of your landing pages 🌐
• Refine your insights by filtering Posts in Media Insights on Instagram 📷

---

New KPIs and Widgets for Google Page Speed:

We've supercharged Google Page Speed with a new lineup of 6 KPIs - including:

✨ Largest contentful paint

✨ First input delay

✨ Cumulative layout shift

✨ First contentful paint

✨ Cumulative layout shift score

✨ Largest contentful layout score

We've also introduced three new default widgets:

📊 Result And Description by Audit

⚙️ Core Web Vitals Assessment

📸 Final Screenshot Performance.

---

GA: New and Returning Users Available as Dimension

We have added🔥 New and Returning Users as a dimension for your Google Ads reports to enable you to gain and share more comprehensive insights on user behavior and ultimately enhance the performance and effectiveness of your campaigns.

👥🎯 Give it a try for a better understanding of your target audience!

---

Stay tuned for more exciting updates 😄🚀

🧩 Do you miss any metrics or have ideas about improving our product? We encourage you to provide feedback to our support team at info@support.com or just hit the chat button to talk to one of our specialists.

Happy Reporting!

---

September 2023

New GA4 Capabilities

We've continued improving the GA4 integration to help you gain and communicate better insights. Our latest updates include more filter options, the ability to exclude 'no set' data from your graphs, and expanded options to sort out conversion rates. Here are all the details in a row:

✅ New Filters Options

You can now slice your GA4 data by using filter options such as contains, starts with, ends not with , and some more:

✅ 'Not set' data

We have also added a new filter capability to help you hide those pesky ‘not set’ values from your graphs and keep your chart's data noise-free:

✅ User Conversion Rate

We have added the option to sort your Conversion Rate by any custom preference, instead of showing only aggregated session conversion rate data, as before.

---

We hope you enjoy these new improvements. If you have any questions or feedback regarding GA4, message us at support@swydo.com or hit the chat button, and one of our specialists will contact you.

Happy Reporting!

---

September 2023

🚀 Key Updates and New Metrics Across Various Integrations

We are happy to announce a list of key upgrades we brought to various integrations to help you expand on your reporting capabilities. We have introduced new metrics, widgets, and filters across GA4, AccuRanker, CallRail, Pinterest, Call Tracking, TikTok Ads, and Google Page Speed to enhance your data analysis and reporting experience. Read further to find out what's new:

GA4:

We have expanded our GA4 filter capabilities, which allow you to filter by more than 120 dimensions. These expanded filters cover a wide range of categories, from page attribution and demographics to e-commerce, events, and more, with the ability to dig deeper into various aspects of your data.

---

AccuRanker:

We have integrated several new KPIs, including Avg. CPC, Share of Voice (SOV), Search Volume, Rank, and Keywords, while introducing a fresh set of widgets such as Rank by ISO Week, Keyword Performance, Tagged Keyword Performance, and Highest-Ranking Page Performance to enhance your AcccurRanken reporting experience further.

---

Call Rail:

Our integration has been enhanced with a comprehensive range of new KPIs, including Answered Calls, Missed Calls, New Calls, Duration, Avg. Call Duration, Text Conversations, with the valuable widgets, Calls by City and Calls By Day, and the introduction of a convenient preset template. Moreover, we've incorporated a specialized Company filter to sift through company-specific data seamlessly.

---

Pinterest:

We have introduced two new filters that allow you to report on Top Pins and Top Video Pins, empowering you to generate reports with deeper insights into your visual content's performance.

---

Call Tracking:

We have introduced a new template and three new default widgets: Calls by Country, Tracking Numbers Performance, and Landing Path Activity Report. Also, some of the existing widgets were updated with new metrics.

---

TikTok Ads

Our latest TikTok Ads update encompasses the integration of Offline and Creative metrics, accompanied by the rollout of three innovative filters—Image Mode, Creative Material Mode, and Bid Strategy—providing you with even more nuanced control and insights for your analysis and reporting processes.

---

Google Page Speed

Our Google Page Speed toolkit has expanded by incorporating five new essential KPIs: Time to Interactive, Speed Index, Total Blocking Time, Largest Content Paint, and Cumulative Layout Shift, equipping you with comprehensive performance metrics to elevate your assessment and optimization strategies.

---

🙌 We hope you enjoy these updates. If you have questions or need help, send us an email to support@swydo.com or hit the chat button, and one of our specialists will be there to assist you.

Happy Reporting!

---

August 2023

Client Page Makeover

We are pleased to share the latest makeover of our Client Page, designed to enhance your user experience and make it more intuitive and user-friendly.

Here's what's new:

• Simplified View: Now, easily navigate through Reports, Boards, and Data Sources with a clearer and simpler layout.
• Smart Report Page: Get an all-in-one view list of your reports, integrated data sources, and scheduled information. You can even schedule a report instantly from this page.
• Sorting Filters: Stay organized by using filters to sort your reports and boards by status.
• Quick Action Button: Use the blue button on top of each page to create new reports, boards, or add data sources on the spot.
• Enhanced Management: Enjoy the flexibility to copy, delete, edit, replace, or delete your reports, boards, and data sources effortlessly using the convenient 3 dots menu at the right corner of each row.
• Client Favorites: Use the start functionality to mark clients as favorites and access them quickly and efficiently.

🚀 Go and check it out now! We hope you enjoy a better reporting and monitoring experience with our enhanced Client Page!

Happy reporting!

---

July 2023

New GA4 Dimensions and Capabilities

🚀 Google has released a new update to GA4, and so did we! A new set of dimensions and a more extensive data limit is now available for GA4 reporting, helping you to go deeper into your data 🙌. Check what's new!

Custom Channel Group

We have introduced the display of Custom Channel Group as a dimension. Now, you can conveniently view the same data in GA4 interfaces as you have set up in your custom channel groups.

Important to note:

👉 Each property allows for a maximum of two custom channel groups.

👉 If no custom channel group has been set up in GA4, no dimension will be displayed in Swydo.

👉 We have introduced the ability to filter by a custom channel group, if one has been defined.

Session Campaign Name and Campaign ID

We have also introduced Session Google Ads Campaign Name and Session Google Ads Campaign ID. With these new dimensions, you can now gain deeper insights into your Google Ads campaigns at the session level, allowing for more precise analysis and optimization.

Time Dimensions

That’s not all. We have also added new time dimensions to help you gain insights into different time ranges and uncover hidden trends within your GA4 data.

You can now slide your data by Day of the week, offering the day of the week in English, and Iso Week, providing ISO week numbers starting Monday.

You can also gain a broader perspective with metrics such as Iso Year and Year Month, which combine year and month values for comprehensive analysis.

Additionally, you can use dimensions like Iso Year Iso Week and Year Week for a detailed understanding of ISO week dates and yearly performance.

Goodbye quota limits

🦾But wait, there's more! In addition to the aforementioned updates, Google has changed for good the quota capacity for reports. This remarkable enhancement reduces the chances of encountering data errors when loading your reports and ensures a smoother experience.

---

⭐️ Need assistance or want to share your feedback? Contact us at support@swydo.com or click the chat button to connect with our specialists. We're here to help!

Happy Reporting!

---

Introducing Klaviyo Flow Stats

Exciting news for Klaviyo users!

You asked for it, and now we have it for you! Introducing Flow Stats, the latest update that brings new capabilities to your email marketing analytics 🚀 .

This powerful addition includes Flow as a dimension, allowing you to dive deeper into your email flows' performance over time.

We've also introduced a range of essential metrics to provide you with comprehensive insights. Now you can track: Opens, Open Rate (email only), Clicks, Click Rate, Placed Order, Placed Order Rate, Revenue, AOV (Average Order Value), and Revenue per Purchaser, and you have the ability to filter by Campaign Channel.

You also have the flexibility to exclude or select specific flows, ensuring you have complete control over your data analysis.

🦾 With these new features, you can unlock deeper insights, make data-driven decisions, and optimize your email marketing strategies for greater success.

Stay tuned for more Klaviyo updates!

---

⭐️ Need assistance or want to share your feedback? Contact us at support@swydo.com or click the chat button to connect with our specialists. We're here to help!

---

July 2023

New Metrics Available In Pinterest, TikTok, CallRail and Google Ads.

Hey everyone!

We’ve got some exciting updates to share regarding our integrations. We have added a new set of metrics to Pinterest Organic, TikTok Ads, CallRail, and Google Ads. Take a look at what’s new:

Pinterest Organic:

Based on user requests, we’ve introduced a new widget that allows users to monitor their organic boards’ performance. These boards are curated collections of pins marketers use to showcase their products. With this new Board Performance Widget, you can track user engagement, including clicks and saves on the content within your boards. It’s a great way to determine which boards are most popular among Pinterest users.

---

TikTok Ads

With the latest update, you can now measure Engagements, including likes, comments, shares, and clicks, to gauge the overall performance of your TikTok ads. Additionally, the Engagement Rate metric allows you to calculate the percentage of engagements relative to impressions, providing valuable insights into content effectiveness. Moreover, you can now track individual budgets for specific ad groups through the Ad Group Budget metric and monitor the overall budget allocated for your TikTok campaigns with Campaign Budget. That's not all! We have also made Campaign Dedicate Type, App Promotion Type, Smart Target, Bid Strategy, Bid, AEO Report, and Call To Action available to enhance your advertising experience on TikTok further.

---

CallRail:

We’ve added a Milestone category field for Calls and Forms, enabling you to monitor your target audience’s progress through the sales funnel. This feature includes milestones like First Touch, Lead Created, Qualified, and Last Touch. Additionally, we’ve enhanced the options for analyzing forms, introducing metrics such as Good Lead, Total Forms, First Forms, and Lead. You’ll also find Time dimensions to track form submission growth and the ability to segment by Form URL, Person Id, First Form, and Medium. Furthermore, you can now include UTM source, Medium, and Campaign information in your reports.

---

Google Ads:

After an API update, we’ve introduced new metrics and dimensions for better insights. You can now analyze the performance of “Things To Do” Ads Campaigns with the Travel Activity Group and Travel Activity Performance metrics. Additionally, we’ve added metrics like Avg. Target CPA Micros and Avg. Target Roas for more comprehensive analysis. You’ll find new dimensions to analyze product segments, hotel branches, and Geo-targeted locations at the Campaign, Ad Group, and Account levels. Moreover, we’ve expanded the dimensions of Auction Insight Domain and Conversion Attribution to Account, Ad Group, and Keyword Performance.

---

⭐️ We hope you find these updates helpful in optimizing your campaigns and gaining valuable insights.

---

July 2023

New Facebook Reel-Related Metrics

We've got some exciting news! You can now add Facebook reel-related metrics to your reports in Swydo. We're talking about likes, video view time, social actions, average watched time, impressions, and plays.

But wait, there's more! We've also thrown in two new dimensions: Time and Reels Preview. With these, you can easily keep tabs on your performance over time and highlight those top stories.

Don't miss out on these new metrics. Update your Facebook reports now and unlock a world of insights to propel your Facebook Reels strategy to new heights.

---

July 2023

Global Search Bar Upgraded

🔍 We're excited to announce the enhancement of the global search bar in the side menu. This update aims to make accessing relevant information easier and improve your overall user experience.

This modification speeds up the process of finding information by providing easy access to important pages like Clients, Monitoring, and Reporting. It also gives you quick access to recently visited clients and reports, saving you the trouble of manually searching for frequently accessed items.

And here's the best part: we've added keyboard shortcuts to make it even more convenient. You can activate the search bar anytime by simply pressing Command (⌘) key + K on Mac, or Control (Ctrl) key + K on Windows.

With these improvements, we hope to save you time and increase your productivity by making searches faster and more efficient. Enjoy the enhanced user experience!

---

June 2023

Google Ads New Metrics and Template Improvements

We are excited to share that we have introduced additional metrics and widgets, expanding the range of reporting options available to you. Furthermore, we have enhanced existing templates and introduced a brand new template.

Take a glimpse at what's fresh and noteworthy:

Here is the complete list of newly added KPIs, Charts, and Tables:

Key Performance Indicators (KPIs):

• "Quality Score"
• "Click Share"
• "Search Impression Share"
• "Return on ad spend" (ROAS)
• "Conv."
• "Cost/Conv."
• "Conversion Rate"
• "Conv. Value"

Charts:

• "Hour Performance" Column Chart
• "Weekday Performance" Column Chart
• "Conv. By Conversion Action Name" Column Chart
• "Conv. by Network" Pie Chart
• "Clicks by ad-scheduled day of the week" Column Chart (Promoted endpoint)
• "Conv. and Clicks by week" Line Chart
• "Conv. value by Product Group" Column Chart
• "Top Selling Product" Pie Chart
• "Clicks and impressions by household income" Column Chart
• "Conv. value by gender and devices" Heatmap
• "Clicks and impressions by age range" Column Chart
• "Clicks by Parental status" Pie Chart
• "Clicks by the distance to your closest business location" Pie Chart
• "Clicks by country/territory" Bubble Chart

Tables:

• "Bid Strategy Performance"
• "Targeted Location Performance"
• "Asset Performance"
• "Ad Extension Performance"
• "Topics Performance"
• "Display Keyword Performance"
• "Targeted Placements Performance"
• "Where Ads Showed"
• "Call Performance"
• "Negative Keyword List"
• "Smart Campaign Search Term Performance"
• "Paid & Organic Search Term Performance"
• "Landing Page Path Performance"
• "Month Performance"
• "Category (1st level) Performance"
• "Shopping Campaign Performance"
• "Product Group Performance"
• "Audience Segment Performance"

---

Templates Upgrade

We have not only enhanced our existing templates but also introduced a new one, offering three distinct reporting focuses:

• Google Ads Display Ads Report (new): This template allows you to closely monitor remarketing campaigns and optimize your ads on the Google Content Network.
• Google Ads Shopping Report (replacing the e-commerce template): Specifically designed for retail businesses utilizing Shopping, Smart, and Performance Max Campaigns, this template is tailored to meet their reporting needs.
• Google Ads Report (improved): This template provides a comprehensive overview of campaign performance, focusing on conversion analysis, giving you valuable insights to optimize your campaigns effectively.

---

June 2023

New GA4 improvements

Enhanced Google Analytics 4 Templates

We are excited to announce that we have given a fresh makeover to our existing Google Analytics 4 template and have launched a brand-new one 🙌.

On the one hand, we have introduced new metrics and widgets that specifically focus on website performance to our existing template. On the other, we have launched a completely new template that is designed to provide an in-depth analysis of sales-related data.

Both of these enhanced templates are now readily accessible in our template gallery and will help you to create your tailored report in a few clicks. 🥳

---

New filters, KPIs, and default widgets

Our GA4 integration has been updated with new filters, KPIs, and default widgets to give you more flexibility in analyzing your GA4 data.

Here it's what's new:

✅ Filters: First User Source, First User Source Medium, First User Medium, Source, Source / Medium, Medium, and Campaign.

✅ KPIs: Sessions per user, Engagement duration / session, Transactions, Average Purchase Revenue, and Purchase Revenue

✅ Default widgets: Historical Performance - Website, Historical Performance - Revenue, Users by session default channel grouping, Conversion Performance, Purchase Revenue By Day, Transactions by Day of the week, Ads Campaign Performance, and Top Google Ads Keyword.

Ready to use these new filters, KPIs, and default widgets to gain more insights into your data? Go and try them out!

---

Do you need help setting up or improving your GA4 reports?

Watch our latest webinar GA4 Reporting Simplified, and deep dive into handy tips to master your Google Analytics reporting.

👉 If you need extra help, email us at support@swydo.com or hit the chat button to talk directly to one of our specialists.

---

June 2023

Introducing Our New Favicon Feature

We're thrilled to announce the latest addition to our feature set: the all-new Favicon feature! Now, alongside our existing team logo, you can customize your Swydo experience even further.

What is a Favicon, you ask?

It's that little icon you see in your browser tab or bookmark bar representing your favorite websites. With our new Favicon feature, your agency can provide clients with a highly branded experience when sharing reports.

How is it different from my team logo?

Your team logo can be used on the report covers of your clients, while the team icon is a favicon used on dashboards, online reports, and pdfs.

Why is this exciting?

Well, it's all about making Swydo truly yours. With the ability to set a custom Favicon, you can now add your company logo, a client logo, a specific image, or any icon that resonates with your brand. This small but impactful customization gives you a consistent visual identity across all your browser tabs, enhancing your overall branding and user experience.

Here are some key highlights of our new Favicon feature:

🎨 Customize Your Tab: Select a favicon that best represents your brand, ensuring instant recognition and differentiation.

📐 Easy Setup: Setting up your custom Favicon is a breeze! Go to Settings and under Whitelabel click on Team Name and Logos, and voila!

💡 Stay Engaged: The Favicon serves as a subtle reminder of your presence in the browser, keeping you top-of-mind for your team members and users.

Ready to stand out from the crowd? Go and give the new Favicon feature a spin.

---

Got questions? Contact us at support@swydo.com or hit the chat button and talk directly to one of our specialists.

---

May 2023

Check out the new Reports Overview

The Reports section has been updated with a more modern and simple design to help you find your reports easier and spot all essential information in one view.

The new Reports Overview includes the report’s name, the icons of the integrations used in the report, and scheduled info, all in one view. It also has a new top menu bar with a search bar and filters to search reports by Client or Status.

We have also made it possible to assign multiple participants to a client instead of limiting it to a single account manager and several contributors.

---

April 2023

New Reports Overview released to all beta users

All teams with the beta feature active in their settings can now access our new Reports Overview.

What’s new in the Reports Overview?

✅ A top menu bar with a search bar and filters to search reports by Client or by Status.

✅ An overview with all the reports' names, the icons of the integrations used in the report, and scheduled info, all in one view.

Not a beta user yet?

Go to your Settings and activate your Beta Features under Team.

👉 This option is only available for admins, as it will make the beta features available to the entire team.

In case you deactivate the beta feature, make sure you share with us the reason why you are opting out. Your input will help us improve the feature before it is fully released.

---

March 2023

New updates to Semrush, Callrail and Youtube

New Form Submission metrics added to CallRail

The CallRail integration is updated with form submission metrics to allow you to report the performance across multiple touchpoints. With this update, you can now report Raw Leads from Campaigns, Total Form Submission from source, keyword, referring page, and landing page, and use Tags as a filter.

---

Semrush default widgets updated

If you are a Semrush user, you can now report your Adwords Cost and Adwords Traffic within the competitor performance table widget and use Adwords Cost as KPI.

---

Youtube API update

Youtube has added the option to add City and Creator Content Type as dimensions to their reports, and so did we. As of now, customers can show their clients the city where the user activity took place, as well as the type of content that is associated with the user activity, such as shorts, story, or video on demand.

---

Google Search Console update

Our Google Search Console integration has been updated with new default widgets, allowing you to create a complete report in seconds.

Start sharing results on KPIs such as Impressions, CTR, and Avg Position, as well as metrics such as Clicks by Country/Territory, Clicks by Device, and Sitemap Performance.

Ready to try it? Go to your Google Search Console report, and add the widget of your preference:

---

March 2023

🛎 New: Beta signup available in Settings

Do you want to become a beta user and be the first to test our work-in-progress features? You can now activate this option in your Settings and receive new beta features as they're released automatically. 🙌

How? Go to Settings/Team/Beta Features and set yourself ready to receive the next beta release automatically:

✅ If multiple beta tests are running, you can cherry-pick which ones you want to enable, gaining greater control over your preferences.

✅ You can also disable any beta features and share feedback on why you didn't like them, which will bring valuable insights to our team.

⏳ We don't have any beta features running right now, but one is coming very soon. Curious? Make sure you enable this option:

---

March 2023

Customize your Monitoring default date range

We have added the option to customize the default date range of the monitoring feature, which is standardly set to 30 days.

Do you usually monitor a different timeframe? Now you can set your default date range by going to settings/data/monitoring date range and adjusting it how you want. Simple!

---

March 2023

New Facebook update

We are happy to share that we have new metrics available for your Facebook reports. Check out what's new:

Facebook: 28-day click attribution is back 🙌

Facebook deprecated this metric a while ago, but after much criticism, it was reintegrated, and so did we. You can find it under Filter in the Campaign Insights widget.

Why are advertisers so happy?

By using the 28-day attribution window, you can observe the actions taken by a user within 28 days before conversion. It is a very useful metric to understand the customer journey and the steps to achieve conversion.

---

Page Rating

Do you want to show how a Facebook page is rated on your reports? You can now use the Page Rating metric, which is determined by various factors, including user reviews and recommendations about your business page.

This metric can be used with the Custom Page Insights Widget.

👉 Keep in mind that only Pages that have enabled Recommendations are eligible to display a rating, and a Page may not have a rating if it hasn't received enough Recommendations.

---

Messages

We have also added a few new metrics to help you track and report the conversations on your Facebook page. These are Total Conversations, Marked as Spam Rate, Conversations Marked Spam, Blocked Rate, and Total Blocked Conversations.

Where to find these metrics? Go to Custom Page Insights Widget and find them under Messages:

---

March 2023

Speed up your GA4 reporting with our new default widgets

While the clock is ticking for Google Universal Analytics, we continue optimizing our Google Analytics 4 integration to help you communicate results smartly.

Check out the new set of default widgets we released this week:

Engagement

New users by day

Returning Users by day

Conv. By Day

Average Engagement time By Day

User Retention

User Stickiness

Month Performance

E-commerce

Ecommerce Purchases and total purchasers by day

Purchaser Conversion Rate by Day

Item Purchase Quantity by day

Issues

Crash-free users rate by week

---

February 2023

Youtube Analytics Update

Curious about how viewers found your Youtube videos? With the newly added dimension "Traffic Source Type" you can now easily track and report it.

New default widgets added

We have also added a set of new default widgets to help you enrich your Youtube reporting:

Here is what's new:

✅ Playlist Performance

✅ Video Performance

✅ Audience Watch Ratio By Elapsed Video Time Ratio

✅ Subscribers Gained and Subscribers Lost by Day

✅ Average View Duration by Country/Territory

✅ KPIs: Subscribers Gained, Likes, Comments, and Share.

---

February 2023

Check out what's new in Swydo

Time flies when you are busy, and January was not an exception for our team, who kicked off 2023 with many new updates. Curious what are the latest releases? Keep reading!

---

New Semrush SEO template

We have added a new template to help you build a complete SEO Semrush report in a matter of clicks. Connect your Semrush data, go to templates, select our new SEO Semrush template, and get ready to analyze and communicate relevant insights such as Authority Score, Referring Domains, Backlinks, Domain Organic Performance, Top Organic Keywords, Position Tracking, Competitor Performance, and Site Audit metrics.

---

Google Search Ads dimensions added to GA4

Our GA4 integration is updated with a set of Google Search Ads 360 dimensions, including Session SA360 Ad Group Name, Session SA360 Campaign Name, Session SA360 Creative Format, Session SA360 Engine Account ID, Session SA360 Engine Account Name, Session SA360 Engine Account Type, Session SA360 Keyword, Session SA360 Medium, Session SA360 Medium, Session SA360 Query, Session SA360 Source, Session Campaign ID, and Session Campaign Name.

---

Google Business Profile update

We have made significant changes to the Google Business Profile Integration in response to their latest updates, including new metrics, name changes, and removals. Here is what’s new:

• New Metrics added: Total Interactions, Booking, Food Orders, Messages, Map Views (Desktop), Map Views (Mobile), Map Views (Total), Search Views (Desktop), Search Views (Mobile) . Search Views (Total), and Search Terms.
• Renamed: Action Website to Website Clicks, Actions Phone to Call Clicks, and Actions Driving Directions to Business Direction Requests
• Removed: Queries Direct, Queries Indirect, Photos Views Merchant, Photos Views Customers, Photos Count Merchant, Photos Count Customers, Local Post Views Search, and Local Post Actions Call to Action.

---

Google Ads update

Our GA integration has been updated to its latest version, which brings a set of new metrics, including Campaign Primary Status, Campaign Primary Status Reason, Publisher Purchased Clicks, Publisher Organic Clicks, Publisher Unknown Clicks, and No. of clicks for Sitelinks in the landing page view report. Unfortunately, Google has removed Gmail ads support, and so did we, but you can use Discovery Campaigns instead.

---

UX updates

Redesigned User Overview

Our user profile page has been updated with a new design to give it a fresher look and make it easier to navigate and invite team members. Check yours out now if you haven’t done it yet.

Changes to the top menu

You can now find the sections User Profile, Help & Support, and Latest changes at the bottom of the sidebar instead of in the top menu. This change allows us to provide you with a cleaner screen and an improved navigation experience.

---

👉 Do you have feedback or questions? Hit the chat button or send us an email to support@swydo.com.

Happy Reporting!

---

February 2023

Check out the latest releases of the year!

Our team has been working hard to prepare for the last releases of 2022 before heading toward the Holiday Season. We have launched a new design for the date range picker, added new metrics to Facebook, Callrail, and Google Analytics 4, and released a few improvements to the Semrush integration.

🎅 Keep reading to find out more.

---

New Date Range Picker

We have redesigned the Date Range Picker to ensure it is always visible so you can access it and modify it easier. You can find it now in the top bar's right corner. The new design includes a new icon, a side settings panel, an updated customization flow, and permanent visibility on the reporting page.

---

Semrush improvements

Domain analyses made easier

We have optimized the Semrush integration to make creating project/domain analysis reports easier. Instead of having the hassle of adding filters each time you want to specify data for a project, you can now use a separate data source for each domain. This way, by default, all your data will be linked to it when creating your report, saving you time.

New competitor's PPC Metrics

How much are your competitors spending and driving from PPC? We have added two new metrics to help you evaluate your competitor's paid strategy and find answers to these questions: AdWords Traffic and AdWords Cost. Add them to your Semrush report now and start benchmarking your PPC efforts.

---

Facebook Updates

Video Total Play Time

We added a new metric for Videos: Video Total Play Time, which tells you how much time viewers have spent watching your content.

Uncategorized Category

We also added the Uncategorized category to show data of people who opted out when filtering a KPI by publisher or placement.

FB Ads results metric deprecated

We deprecated the Results metric of Facebook Ads due to changes in how FB measures them. Of course, you can still track the results of your FB ads campaigns, but to do this, you need to select the targeted metric associated with the campaign objective. For example, if you set your campaign objective to "conversions," you need to choose the type of conversions results you want to see, such as "leads" or "purchases."

Be aware that as of this week, you can't add the results metric to any widgets anymore. If it's already used on a report, make sure you replace it manually or remove it.

---

Callrail:

We have made a minor update to the Callrail integration to help you track back your leads' timeline faster. As of now, you can find a new Timeline-URL field with a link to the lead's timeline.

---

Google Analytics 4

The Google Organic Search field has been updated with four new metrics:

• Organic Google Search clicks
• Organic Google Search impressions
• Organic Google Search click-through rate
• Organic Google Search average position.

---