Custom Metrics, now easier to build

Whether you want to add agency markups, create custom CPA formulas, estimate revenue, or calculate ROAS differently, you can build it directly in Swydo.

We've given Custom Metrics a refresh with a simplified setup: fewer steps, easier navigation, right from your widget settings.

Build Metrics Your Way

• Create custom metrics directly inside the widget settings panel
• Stay in your report while building formulas
• Build formulas using standard operators (＋ − × ÷) and existing metrics
• Save metrics once and reuse them across all clients on the same integration
• Or keep dynamic metrics scoped to a specific client data source when needed
• Access saved custom metrics alongside standard metrics in any widget or KPI

Common use cases

• Add a 20% agency markup to ad spend
• Create a custom cost-per-acquisition metric
• Estimate revenue from conversions
• Calculate ROAS based on your own business logic

If you can calculate it, you can report on it. 📈

How to get started

1. Open a widget in your report and click Edit.
2. In the widget settings panel, click Metric → Custom metrics
3. Click Add custom metric, give it a name, and build your formula
4. Save it and use it across your reports in Swydo