What's New

Swydo: Automated Reporting and Monitoring For Digital Marketers

New

Visualize targets with your Heatmaps

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Shared by Adriana β€’ June 25, 2026

You can now add a Target to your Heatmap widgets to instantly see which values are meeting expectations and which need attention.

When a target is configured, each heatmap cell is evaluated against its individual target and color-coded accordingly:

🟒 Green: target met or exceeded

πŸ”΄ Red: below target

βž– Dash: no data available

This makes it easy to spot patterns, identify underperforming areas, and compare results across dimensions at a glance.

Why you'll love it:

  • Quickly spot opportunities for improvement
  • Make performance reporting easier to understand at a glance
  • Add visual impact to client and stakeholder reports

The new Target section is available in Heatmap widget settings and uses the same target configuration options you're already familiar with from KPI goals.

No target configured? Your heatmap will continue to work exactly as before, using color intensity to visualize values.

Perfect for monitoring performance across combinations such as campaigns by month, products by category, or any other dimension pair in your reports.

Improvement

🎨 Customize Individual Widgets with Different Brand Templates

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Shared by Adriana β€’ June 25, 2026

You can now apply a different Brand Template to individual widgets instead of using the same template across your entire report.

This gives you more flexibility to:

  • Highlight important sections with a unique visual style
  • Combine multiple brands or business units in a single report
  • Create more engaging and personalized client reports
  • Gain greater control over the look and feel of individual widgets

Try it in your next report

To customize a widget, open its Branding settings, turn off Same as report, and select a different Brand Template. The rest of the report will continue using the default template.

No custom template selected? The widget will continue to use the report's default Brand Template as before.

Bring Toggl Time Tracking Data into Your Swydo Reports

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Shared by Adriana β€’ May 27, 2026

The Toggl integration is now out of beta and available to all Swydo users.

You can now pull time-tracking data directly into your reports and combine it with marketing performance data, all in one place.

Report on billable time, non-billable time, billable amounts, and productivity metrics alongside your campaign results to better understand profitability, resource allocation, and team performance.

Start connecting your Toggl account today and bring time and marketing performance reporting together in Swydo.

Product Update

Custom Metrics, now easier to build

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Shared by Adriana β€’ May 19, 2026

Whether you want to add agency markups, create custom CPA formulas, estimate revenue, or calculate ROAS differently, you can build it directly in Swydo.

We've given Custom Metrics a refresh with a simplified setup: fewer steps, easier navigation, right from your widget settings.

Build Metrics Your Way

  • Create custom metrics directly inside the widget settings panel
  • Stay in your report while building formulas
  • Build formulas using standard operators (οΌ‹ βˆ’ Γ— Γ·) and existing metrics
  • Save metrics once and reuse them across all clients on the same integration
  • Or keep dynamic metrics scoped to a specific client data source when needed
  • Access saved custom metrics alongside standard metrics in any widget or KPI

Common use cases

  • Add a 20% agency markup to ad spend
  • Create a custom cost-per-acquisition metric
  • Estimate revenue from conversions
  • Calculate ROAS based on your own business logic

If you can calculate it, you can report on it. πŸ“ˆ

How to get started

  1. Open a widget in your report and click Edit.
  2. In the widget settings panel, click Metric β†’ Custom metrics
  3. Click Add custom metric, give it a name, and build your formula
  4. Save it and use it across your reports in Swydo

Improvement

New: Landscape mode for reports

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Shared by Adriana β€’ May 13, 2026

You can now switch your reports between portrait and landscape mode.

Landscape mode gives you more space to create wider, cleaner report layouts with more KPIs and widgets visible at a glance. It works especially well for dashboard-style reports and large charts, and can be shared as PDF exports or online reports.

What’s new

  • Toggle between portrait and landscape using the new orientation icon at the top of the report
  • Your selected orientation is automatically saved per report
  • Landscape reports are optimized for A4 printing and PDF exports
  • Fit up to 6 KPIs across the width of a page
Improvement

More ways to style your reports

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Shared by Adriana β€’ May 11, 2026

You can now customize text widgets separately from other widgets in your brand templates, giving you more flexibility to design reports your way.

Customize borders, colors, backgrounds, and text styles to better match your brand.


Brand template settings are now organized into two sections: Widgets and Text widgets.

In Widgets, you can control:

  • Border style and color
  • Widget background
  • Chart colors
  • Provider icon visibility
  • Subtitle visibility
  • Positive and negative target change colors

In Text widgets, you can choose between two text styles: the default boxed look, or Immersive mode for a cleaner, open layout. Immersive mode removes the border, background, and padding so titles and commentary feel like part of the page rather than separate boxes.

You can also customize border style and color, background color, and separate heading and paragraph colors to match your brand.

πŸ‘‰ You’ll find these settings under Brand templates β†’ Widgets or Text widgets.

New

Introducing your new Swydo homepage

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Shared by Adriana β€’ May 06, 2026

When you sign into Swydo, you'll now land on a homepage built to help you pick up where you left off, stay on top of what matters, and get things done faster β€” all from one place. Jump back into recent clients and reports, take quick actions, and find everything you need with fewer clicks.


What's on the homepage

Continue where you left off: Your most recent clients and reports are surfaced right at the top so you can jump back in without searching.
​

Your clients, front and center: See your starred and assigned clients at a glance, with a quick link to the full clients overview.
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Quick actions: Create a new client, report, board, goal, or alert, and invite team members without navigating away.
​

What's new: Stay up to date with the latest product news and feature releases directly from the homepage.
​

Help & support: Reach our team, book a video call, or browse a curated section with videos and tutorials covering Swydo's top features to get you up to speed.
​

Team stats: A live overview of your team's clients, reports, data sources, boards, goals, and alerts, each one clickable to the relevant page.


Connection health at a glance

If any of your data source connections need attention, you'll see a clear alert on the homepage with a direct link to your connections overview to re-authorize.

Track LinkedIn Followers Gained In Your Reports

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Shared by Adriana β€’ April 30, 2026

Followers Gained is one of those metrics clients often ask about, and now you can include it directly in your Swydo reports.

Thanks to a recent LinkedIn API update, you can now show clients exactly how their LinkedIn presence is growing over time, whether through organic content, paid campaigns, or both.

No more screenshots or manual updates, just clear data in your reports.

πŸ‘‰ Find it in your widget settings from your LinkedIn data source when building or editing a report.

New

Chat with clients straight from your dashboards

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Shared by Adriana β€’ April 30, 2026

You can now add Crisp to your Swydo dashboards as our first messaging integration, with more to follow.

Crisp is a customer support messaging platform that lets you chat with clients in real time.

How to set it up

Go to Settings β†’ Dashboards β†’ Crisp and paste in your Crisp tag. Once installed, you and your team can communicate with clients directly from within your dashboards, without switching tools.

Stay on Top of Performance with Smarter Notifications

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Shared by Adriana β€’ April 30, 2026

We've made it easier to get notified about what matters, while giving you more control over when and how you're informed.

Get notified in Slack

Slack notifications for Swydo Alerts are now fully available. Get notified directly in your workspace when an alert is triggered or runs into an error, so your team stays on top of issues without leaving Slack.

Go to Settings β†’ Team β†’ Slack to get started. Only admins can connect a Slack channel.

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Choose which days your alerts run

If you pause campaigns on weekends, you can now pause your alerts too. In the alert settings, use Advanced settings to select which days to skip. On those days the alert won't run and will pick up again on the next active day.

Control your system email notification schedule

You're now in control of when Swydo sends you system email notifications, the ones triggered by activity in your account like alerts or data health checks. Choose to receive them immediately, on specific days during working hours (9am to 5pm in your timezone), or turn them off entirely.

Go to your profile β†’ Edit profile β†’ System email notifications β†’ Notification schedule.