Swydo: Automated Reporting & Monitoring For Online Agencies

Not every important marketing metric comes from a connected platform.
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With Swydo's new CSV data source, you can upload your own data and use it in your reports, even when it isn't available through one of our native integrations.
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Once connected, your CSV data source appears alongside your other data sources, making it easy to bring external data into your existing reporting workflow..
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Here is what you can do:

• Upload a CSV file containing your data.
• Map your columns to reporting metrics.
• Use your custom data in Swydo report widgets.
• Combine your CSV data with data from your other marketing integrations, all within Swydo.
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📊 Bring all the data that matters into one place and create more complete reports for your clients.

You can now connect Google Merchant Center to Swydo and report on product, brand, and category performance.

With a ready-made report template and preset widgets, you can turn product data into clear, client-ready reports with less manual setup.

What's new
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The new Google Merchant Center integration brings product performance and catalog insights directly into your Swydo reporting workflow.

You can report on key metrics, including:

• Product performance: Track impressions, clicks, click-through rate, conversions, and conversion value.
• Brand and category performance: See how different brands, product categories, and individual products perform.
• Paid vs. free listings: Compare results from paid ads and free listings to better understand product visibility.
• Product opportunities: Use click potential and click potential rank to identify products with room to grow.
• Product availability and status: Show product details such as availability, condition, and approval status to help monitor catalog health.

Spend less time building ecommerce reports

To help you get started, this integration includes a Google Merchant Center report template with example data, preset KPIs, and ready-made widgets.
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You can customize the template and combine product insights with your other marketing data.

How to get started

1. Connect Google Merchant Center as a Data Source in Swydo.
2. Open the Google Merchant Center report template and customize it to your needs.

Good to know: The integration is currently in beta. Not a beta user yet? Go to Settings in Swydo and activate it.
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📈 Start exploring Google Merchant Center reporting in Swydo and bring more product-level insights into your ecommerce reports.
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You can now bring client conversations directly into your Reports and Dashboards with Report Comments. Discuss performance, answer questions, and follow up on insights where the data lives, without switching between Swydo and other communication tools.

Turn reporting into a conversation

With Report Comments, you and your clients can discuss marketing performance right alongside the data. Start a conversation about an entire report or comment on a specific widget to keep questions and answers in context.

• Keep conversations close to the data — discuss results without explaining which report or metric you're referring to.
• Make client communication easier — let clients ask questions and get answers directly in their reports.
• Bring your team together — reply in threads and mention colleagues when you need their input.
• Keep internal discussions private — use internal comments for your agency team and public comments for client-facing conversations.
• Keep track of follow-ups — resolve completed discussions while keeping the conversation history available.

Manage Comments for your team

Report Comments are now available to all Swydo users. Team admins can disable the feature if needed by going to Settings → Teams → Comments.

See it in action

Watch the video below to see how Report Comments help you bring client conversations directly into your reports.
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Want to learn more? Check out our Report Comments help article for more details on how to use the feature.

You can now choose between two Google PageSpeed report types:

• Core Web Vitals
• Diagnose performance

This update makes it easier to monitor real-user experiences and investigate website performance issues, with report types that better match the Google PageSpeed interface.
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Core Web Vitals

Monitor six key metrics that reflect the experience of real users, helping you track loading performance, responsiveness, and visual stability:

• Largest Contentful Paint (LCP)
• Interaction to Next Paint (INP)
• Cumulative Layout Shift (CLS)
• First Contentful Paint (FCP)
• Time to First Byte (TTFB)
• First Input Delay (FID)
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Diagnose performance

Dive deeper into website performance with detailed metrics and two dimensions:

• Audit: Explore individual website audit checks to identify potential performance issues.
• Final screenshot: See what the page looks like after everything has loaded.

This report type also includes performance scores, loading and responsiveness metrics, and insights into potential optimizations, such as reducing wasted resources and improving loading times.

Which report type should you use?

Choose Core Web Vitals to monitor key user experience metrics, or Diagnose performance to investigate specific issues and identify opportunities to improve page speed.

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You can now connect Microsoft Excel spreadsheets directly to Swydo and use your spreadsheet data in automated Reports and Dashboards.

This is especially useful when the data you need isn't available through a native Swydo integration. You can use Excel as a flexible bridge between your existing data and your Swydo Reports. This means you can keep working in the tools you already use while bringing that data into your regular reporting workflow.

What's new

The Microsoft Excel integration gives you more flexibility when the data you need isn't available through a native Swydo integration.

You can now:

• Report on virtually any data — bring custom KPIs, CRM data, business metrics, or data from unsupported platforms into Swydo.
• Combine data sources — use Excel data alongside Google Ads, Meta Ads, LinkedIn Ads, GA4, and other Swydo Data Sources.
• Automate reporting — keep your spreadsheet data updated and use it in your Reports and Dashboards without manual copy-pasting.
• Build reports your way — the available metrics and dimensions are based on the contents of your spreadsheet.

Keep using Excel

If your team works in Microsoft 365, you can keep Excel as part of your existing reporting workflow. There's no need to convert your spreadsheets to Google Sheets or export them as CSV files first.

Excel can also be used as a bridge for data from other tools. For example, you can use Microsoft Power Automate, Make, or Zapier to populate your spreadsheet and then bring that data into Swydo.

How to get started

Connect Microsoft Excel as a Data Source in Swydo and select the spreadsheet you want to use. You can then use its data to build your Reports and Dashboards.

Good to know: Available now for Microsoft Business accounts. Personal Microsoft accounts aren't supported yet.

👉 Watch it in action

Comments are now available in beta, letting your agency and clients discuss performance directly inside Swydo — no more switching between reports, email, and chat.

Clients can start a conversation about a report or a specific widget; agencies can do the same internally. Either way, questions, answers, and follow-ups stay connected to the data they're about.

What's New

• Start conversations in context — clients can start discussions at report or widget level, while agencies can start internal conversations around the same data.
• Reply in threads — keep questions, answers, and follow-ups together.
• Mention team members — bring the right person into an internal conversation when their input is needed.
• Choose who can see a response — reply publicly to a client or leave an internal note for your agency team.
• Resolve completed discussions — keep track of what still needs attention while retaining the conversation history.
• Stay up to date — receive email and in-report notifications for relevant comments, mentions, and replies.

In practice

A client can comment on an unexpected drop in conversions, and the account manager can investigate and reply in the same thread. The account manager can also leave an internal note asking a specialist to review campaign performance before a client meeting.

Either way, the conversation stays with the data — making it easier to see what happened and decide what to do next.

How to get started

Comments are now available in beta. To try them, go to Settings → Team → Beta Features and activate Comments.

Then open a Report and start a conversation with your team or clients.

You can now manage and monitor everything related to a client from one redesigned Client Homepage. See reports, goals, alerts, and performance boards at a glance, or access client settings, contacts, data sources, and sharing options - all in one workspace.

The new Client Homepage gives you a centralized place to understand what's happening with a client and quickly take action when needed.

What's new

The redesigned Client Homepage brings everything you need to manage a client together in one place. You can:

• Check performance with reports, goals, alerts, and Boards.
• Manage reports or create new ones directly from the Client Homepage.
• Set up a Client Portal and choose which reports, goals, and Boards to share.
• Share client content with a unique link and optional password.
• Manage client details such as contacts, data sources, assignees, and labels.
• Take quick actions without leaving the Client Homepage.

Why you'll love it

With everything in one place, it's easier to prepare for client meetings, check performance, and spot anything that needs your attention, without jumping between different areas of Swydo.

How to get started

Open a client in Swydo to explore the redesigned Client Homepage and manage their reporting, performance, and settings from one place.

You can now track additional TikTok Ads metrics in Swydo, including campaign automation, paid engagement, and onsite purchase performance.

These new metrics give you a broader view of your TikTok Ads campaigns, helping you understand how they are configured, how audiences engage with your ads, and the cost, value, and return of purchases generated within TikTok.

What's new

The following metrics are now available for TikTok Ads:

• Campaign Automation Type
• Paid Engaged Views
• Onsite Total Purchases
• Onsite Cost Per Purchase
• Onsite Purchase Rate
• Onsite Total Purchase Value
• Onsite Purchases ROAS

👉 Try them in your next TikTok Ads or Cross-channel Report.

You can now reuse widgets across reports using Bulk Actions, download them as PNG images, and display KPIs in larger sizes.

Together, these updates give you more flexibility when building reports, sharing insights, and highlighting the metrics that matter most to your clients.
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Reuse widgets across reports

Need the same widget in multiple reports? You can now copy one or more widgets directly to another report using Bulk Actions.

This makes it easier to:

• Reuse widgets without rebuilding them
• Move multiple widgets between reports at once
• Keep your reports consistent

Select the widgets you want to copy, choose Bulk actions → Copy to, and select the destination report.
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Download widgets as PNG

Widgets can now be downloaded as PNG images directly from the widget menu.

Instead of taking screenshots, you can quickly export a widget and reuse it in other tools, documents, or presentations.
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Open a widget's menu and select Download → Download PNG.
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Give KPIs more space

KPIs can now be displayed in larger sizes, giving important numbers more visibility in your Reports and Dashboards.
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Use larger KPI widgets when a metric needs to stand out or when you want to make key results easier to scan.
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These updates are available now, so you can start using them in your next report ✨

You can now track the performance of your LinkedIn Personal Profile in Swydo, alongside your company pages, LinkedIn Ads, and other marketing channels.

Measure follower growth, impressions, reactions, comments, reshares, and more to understand how your personal brand contributes to your marketing strategy.

Why track your personal brand?

Personal brands on LinkedIn are becoming increasingly important in marketing strategies. People often engage more with individuals than company pages, making personal profiles an important channel for building credibility, sharing expertise, and reaching your audience.

With LinkedIn Personal Profile Analytics, you can:

• Measure how your audience and reach are growing
• Track engagement with your LinkedIn content
• Understand how your personal profile contributes to overall marketing performance
• Include personal brand performance in client Reports and Dashboards
• Compare personal and company LinkedIn performance in one place

Get started

Connect your LinkedIn Personal Profile and start adding its metrics to your Reports and Dashboards.

To help you get started quickly, LinkedIn Profile comes with a ready-to-use report template, preset KPIs, widgets, and example data.

✨ Start measuring your personal brand in your next Report.