What's New
News and Product Updates Jul - December 2022
Shared by Adriana
• June 21, 2024
December 2022
Monitoring your clients just got easier!
We are thrilled to announce that we just launched a new Monitoring section and an improved Client overview feature to help you keep track of your clients KPIs and team performance.
These two features are a step further in our plan to enhance our monitoring tools, which we will continue to develop in the coming year.
Zoom in on your clients and team KPIs
With the new monitoring tool you can:
✅ Organize all your client's information in one view
✅ Search by projects
✅ Filter by Client or Manager
✅ Filter by KPI state
✅ Compare different time ranges
✅ Create new projects and assign them to clients
Keep an eye on your clients overview
We have also improved the Clients section to provide you with a cleaner and better-organized overview. There you can find a complete list of your clients names and logos and filter them out by manager, KPI state, or starred Client.
👉 Check out this article and learn how to create a
Monitoring Dashboard.
December 2022
Say hi to Klaviyo!
🚀 We are very excited to announce that we have added Klaviyo to our portfolio of integrations.
Klaviyo is one of the fastest-growing marketing automation platforms and a must-have for Email and SMS marketing.
As of this week, you can connect your Klaviyo data with Swydo and start reporting your automated Email and SMS campaign performance over time, as well as tracking the most relevant conversion metrics from your eCommerce websites.
We have also made available a new report template and a set of default widgets ready to be used 🙌.
Start reporting your Klaviyo's campaigns with Swydo:
✅ Filter by Email or SMS
✅ Report at Campaign or Time Level
✅ Monitor and analyze email and SMS performance with metrics such as Recipients, Open Rate, Click Rate, and Unsubscribe Rate, among others.
✅ Keep track of the Conversions from e-commerce websites with metrics such as Fulfilled Order Rate, Placed Order Rate, Avg. Fulfilled Order Value and Avg. Placed Order Value, among others.
✅ Tackle deliverability issues with metrics such as Failed to Deliver SMS, SMS Failed Delivery Rate, and Successful Deliveries.
✅ Keep track of your target audience behavior over time with metrics such as Bounced Email, Clicked Email, Dropped Email, Marked Email as Spam, Opened Email, Received Email, and Unsubscribed.
👉 Check out this article for the complete list of metrics.
Google Analytics 4 updates
Update
New GA4 metrics added
We just added a new set of item-scoped and ads metrics to our Google Analytics 4 integration. Check out here the complete list:
✅ Item-scoped metrics:
Ads Clicks, Ads Cost, Ads Cost Per Click, Ads Cost Per Conversion, Ad Impressions, and Return on Ad Spend.
✅ Ads metrics:
Items Added To Cart, Items Checked Out, Items Clicked In List, Items Clicked In Promotion, Items Viewed, Items Viewed In List, and Items Viewed In Promotion.
GA4 compatibility changes
Our GA4 integration has been updated with the latest compatibility changes announced by Google (*Read more here).
🛎 Please review your GA4 reports, and if you see any incompatibility errors, make sure you adjust the metrics and dimensions in your widgets with the ones available.
Got questions? Hit the chat button or email us at support@swydo.com. We'll be happy to help you!
Your Swydo Team.
November 2022
How many reports and clients do you have in Swydo?
If you are one of those marketers who love keeping track of your total amount of clients and reports, this minor update is for you. As of this week, you can quickly spot the answer to this question directly in the menu of your Swydo app.
🔦 Curious? Check out your menu and find out what's your total counting!
Happy Reporting!
November 2022
New GA4 widgets available
Hey GA4 users, we just released a new set of widgets to help you build your reports faster.
👉 See here the complete list of new default widgets:
- New User Acquisition
- Conv. by default Channel Grouping
- Users by Country/Territory
- Traffic Acquisition
- Page Title and Screen class performance
- Landing Page path performance
- Page path performance
- Views by page title and screen class
- Internal Search term performance
- Item revenue by item category
- E-commerce Products performance
- Engaged Sessions by Device Category
Happy Reporting!
November 2022
LinkedIn and GA4 latest updates
LinkedIn: Reach is back!
If you were missing the Reach metric in your LinkedIn reporting, we have good news to share: it is back!
After having it deprecated and replaced with similar metrics, LinkedIn decided to bring Reach back, and so did we. This is because customers were unhappy with the removal and asked for its return. LinkedIn now deprecated the replacing metrics 1-day/7-day/28-day reach, and so did we.
Google Analytics 4 improvements
We have continued to update our Google Analytics 4 integration with more metrics to help you enhance your reporting. Check out here some of the latest additions:
- Metrics: Average engagement time, Engaged Sessions per user, Returning users, Views per user, DAU/MAU, DAU/WAU, WAU/MAU, and Bounce Rate.
- Dimensions: First User Campaign, First users Google Ads ad group name, and Level.
- Conversion event filter: Purchase and Generate Lead
⭐️ Tip:
Check out our ready-to-use Google Analytics 4 preset template in the report templates section and create a complete report with a few clicks.
Happy Reporting!
November 2022
Check out the new Klaviyo beta integration!
We are very excited to announce that our new
integration is now available for all our beta users. We will test it during the upcoming weeks and once all the details are fine-tuned, we will release it for all our customers.
Klaviyo is a marketing automation platform that gives email marketers direct ownership of consumer data and interactions. With Swydo, you can now start reporting your Email and SMS campaigns performance over time, as well as start tracking the most relevant conversion metrics from your eCommerce websites.
Do you want to be part of the beta test? Send us an email to support@swydo.com and we will include you in the program.
October 2022
New Template Gallery
We just released a new template gallery with 29 templates ready to be used and help you speed up your reporting. 🚀
This new gallery combines 2 sets of templates:
✅ Your team's own customized report templates, which are of course still available as you are used to.
✅ Our new set of Swydo preset templates, which we will continue to expand and update over time.
Where to find them
Go to the Report Templates section on the left menu:
Your template gallery will open and you will find your customized templates at the top of the page, and all our available Swydo presets at the bottom.
See what we have in store for you:
With this update, we aim to help you communicate meaningful insights in a smarter and simpler way.
👉 Questions? Click the bubble chat on your screen or email us at support@swydo.com
October 2022
KPIs got a makeover
We have redesigned the look & feel of the KPIs to help you to communicate insights more clearer, focusing on the elements that matter the most: your numbers, your targets, and your growth over time.
What's new?
The new design includes:
- Bigger numbers.
- 2 new icons to indicate if you are on target or not: a green check mark or a red minus sign.
- A percentage indicator next to the KPI, either green or red, which shows you how you compare against the previous period.
With this new design, we aim to help you communicate your results in a smarter and simpler way.
October 2022
New Snapchat Ads widgets added!
We just updated our Snapchat integration with a set of new widgets that will help you create a complete report with the most important metrics in a matter of clicks 🙌.
Check here the complete list of newly added widgets:
- Amount Spent
- Impressions
- Swipes
- Swipe up percent
- Sign-ups
- Installs
- Ad Click
- Purchases
- Purchase ROAS
- Purchases Value
- Paid Impression by Day
- ECPSU and swipe up percent by day
- Month Performance
- Campaign Performance
- Ad Set Performance
- Ad Preview Performance
- Swipe By Gender and Age
- Swipes By Platform Stats
- Swipes By Country / Territory
- Swipes By Operating System
⭐️ We hope you enjoy this update!
Happy Reporting!
October 2022
Learn how to use our Google Sheets integration
Did you know that you can import any data into Swydo by using our Google Sheets integration? We just created a new video to guide you through the steps and help you include any third-party data into your reports and dashboards 🎉.
Learn how to:
✅ Ensure your spreadsheet will work with the Google Sheets integration
✅ Connect Google Sheets as a data source
✅ Add a Google Sheets KPI or widget to your Swydo report
👉 Try it out now and give an upgrade to your reports by adding any data you want.
September 2022
Latest improvements to our integrations
As always at Swydo, we are working behind the scenes to improve your reporting experience. Check out here the latest updates to our integrations:
Location Filter added to Google Business Profile
We added Location Filter to the Local Posts widget to help speed up the reporting process. If 'All Locations' is selected in the data source, you will now find an optional filter to select which locations you want to show posts from. We are also automatically filtering out by location depending on the selected datasource, so you don’t need to do that manually anymore.
Campaign filter added to Snapchat
We have added Campaign Filter to Snapchat, an option that allows you to cut down the output of results in your reports to help you focus on each campaign.
Video Ads thumbnails now available in Google Ads Table Preview
You now have the ability to preview the thumbnails of your youtube video ads as well as of your discovery carousel ads by using the Google Ads Performance table widget in your Swydo reports.
Google Ads update:
Google Ads fields have been updated with 2 metrics: “Value per conversion” and “Value per all conversions”, 2 metrics that help measuring and optimizing the business impact of ad campaigns more accurately.
6 new metrics added to LinkedIn
We have extended our LinkedIn integration with 6 new metrics intended to optimize the reporting of “reach” and “frequency”:
- Avg. reach 1-day, 7-day, and 30-day
- Avg. frequency 1-day, 7-day, and 30-day
Pinterest reporting got easier
We have updated Pinterest Organic and Pinterest Ads with default widgets to help you save time by adding and displaying the most relevant metrics of your campaigns with just a few clicks.
What's New
Try them out now and enjoy your Pinterest reporting!
September 2022
Google Analytics 4 available as a new integration
If you are using Google Analytics we have good news for you. We just split Google Analytics into 2 different integrations to facilitate the reporting of your data from each respective property 🙌.
Customer journeys have become more complex and it is very important for marketers to be able to measure fragmented events together to provide actionable insights. The new Google Analytics 4 allows users to track multiple data sources from both app and web with a focus on events instead of hits.
That's why in your Swydo app you can now find Google Analytics 4 and Google Universal Analytics as a separate integration, to make your reporting life easier.
We've got you covered!
While the marketing world prepares to sunset Google Analytics 3, here at Swydo we've got you covered with 2 separate integrations and a dedicated template for each:
👉 Connect your Google Analytics 4 now and create a complete report with few clicks by using our template or our premade widgets. See a sneak peek of a sample report with some of the main metrics available:
The clock is ticking!
Google has announced that Universal Analytics will stop processing new hits in July 2023 and Google Analytics 360 in Oct 2023, so if you still rely on these properties for measuring your client’s data, it’s very important to start migrating to Google Analytics 4 as soon as possible.
With our new integration you will be able to allocate all your Google Analytics reports into the right property so you can easily identify which reports belong where and what still needs to be done during this transition period.
👉 Not in Google Analytics 4 yet? Read here how to make the switch.
Remember that you can contact us anytime at support@swydo.com if you need any help. We'll be very happy to assist you .
September 2022
Google Ads Performance widget updated
We are happy to announce that we have finalized the update of all the available Google Ads UI formats into Swydo, making it easy for you to visualize through the Google Ads Performance widget how your ads look and how they are performing. There are 2 dimensions available for previews:
✅ Google Ad: Includes headline, link, and description for all available ad types.
✅ Google Ad Preview: Recreates how the different ad types are shown to the target audience.
Here are some examples of how they appear in your Swydo report:
👉 Try them out now.
August 2022
Create your Semrush Site Audit report with Swydo
We are very excited to share that as part of our exclusive partnership with Semrush, it is now possible to create Site Audit Reports with Swydo. 🙌
Connect your Semrush data sources now and in a matter of few clicks you will have a complete report to monitor the health of your website or of your client's websites. This way you will be able to quickly review the amount of pages crawled and spot any existing issues that may be preventing the domains you manage from growing.
Our Semrush Site Audit report includes metrics such as "Last time crawled", "Pages crawled", "Site health", "Errors", "Warnings", "Crawlability", "HTTPS", "Int. SEO", "Site Performance", and "Internal Linking", among many others.
✅ A Semrush template will be available very soon. Stay tuned!
Happy Reporting!
August 2022
Google My Business renamed as Google Business Profile
We have updated the name of the Google My Business integration to Google Business Profile, in line with the recent rebranding made by Google.
What has changed?
Google has removed the Google My Business mobile app to reinforce users to manage their business profile via the Google Maps mobile app or Google Search to "keep things simple". You can find more info here.
👉All your existing data sources will still appear with the old name, but in case you want to add new ones, you will find them as Google Business Profile.
Multiple names
The rebranding of the name is not new. Probably you remember that before Google My Business this application was called Google Places, and before that Google+ Local, and before that Google Places, and before that just Google Local.
🔔 Please be aware that these changes won't have any impact on your existing data and reports.
Happy Reporting!
August 2022
Check out our TikTok Ads Template
If you are advertising on TikTok and haven't started using our TikTok ads integration yet, this post will help you to kick off your first report very easy.
How? Go to your Swydo app and on the left navigation column click on Templates. You will find a dedicated one called “TikTok Ads Template”, which will help you pull and organize all the main KPI’s of your TikTok Ads campaigns with a few clicks.
For more information about how to connect your TikTok Ads data to Swydo and what metrics are available, please read this article:
https://help.swydo.com/en/articles/6318676-tiktok-ads
Happy Reporting!
August 2022
Google Ads: Extensions Upgraded
If you have been creating extensions in your Google Ads account lately, you may have noticed an option under Extensions called "Upgraded".
In Swydo we got you covered, so as of this week you can add the "Custom Extensions (upgraded) widget" to your reports.
Extensions are being upgraded to enable new features and reduce complexity of extension creation and management. The main benefit is that it allows marketers to use extensions not only at group level, but also at campaign level and account level, plus it brings a new feature to pause campaigns.
👉 Find more info from Google Ads about this migration and what it means for your extensions data here https://swy.do/63PdL5L87
If you have any questions, please contact us at support@swydo.com .
Happy Reporting!
August 2022
Say hi to our refreshed brand!
Times change and so do we! After 11 years evolving as a company, we decided it was time to refresh our brand.
Today, we are proud to introduce new energy to Swydo with a new palette of colors, new typography, and a modified logo that reflects better who we are now as a product and as a company. We have also redefined our mission statement and our brand values, in line with the results of valuable teamwork and insightful customer feedback.
As of today you will see a Swydo interface with bigger letters, lighter and brighter colors, rounded edges, and a bit more space between characters to make the experience of reporting a more pleasant one.
What’s New
👉 Updated logo
We love our logo and what Swydo stands for: “Show what you do online”. We also feel very identified with the 4 colorful people standing strong and symbolizing the essence of our job: Communication.
With this reasoning in mind, we decided to stay as close as possible to our existing logo, but give it a fresher and more modern look. We have made the colors lighter, improved spacing, and refreshed the edges. Here the results:
🎨 Our Palette
We call it Tulip, as it was born in the Netherlands, the home of our company, and its colors represent our brand personality:
Friendly, Modern, and Playful.
You will find these new colors in our platform, our website, our marketing communication, and of course in our logo. They bring to mind different moods and emotions that relate to trust, intelligence, growth, creativity, friendship, and playfulness.
New typography
Our new typeface is called Epilogue, a flexible, clean, and playful font made in New York. It has a simple feel with small quirks for easier readability.
Our brand identity
To redefine who we are, we onboarded on an exercise where we imagined our brand as a person and described it with all the characteristics related to it. After conveying and aligning on a long list of qualities, we selected the 3 main attributes that resonate the most, and which we are now proud to present as our company values:
Together with our values, we also redefined our Mission:
With these changes we aim to make the experience of reporting a more joyful journey for all our clients.
⭐️ If you want to know more about our Brand Refresh, please visit our Blog!
Happy Reporting!
August 2022
TikTok Ads Integration successfully released!
We are very excited to announce that we have successfully completed the beta test of the new TikTok Ads integration and it is now fully released and available for all of our users. 🎊
TikTok has become a must-have advertising platform for marketers targeting young people, and here at Swydo we got you covered! Our new TikTok Ads integration includes all the key metrics needed to report the performance of your ads and and to analyze your audience:
✅ Report at all levels --> campaign, ad group, ad, and their history.
✅ Monitor your audience; e.g. clicks by age/gender, country, and platform.
With this integration we have also made available a new report template and a set of default widgets ready to use.
How to start?
👉Go to Templates.
👉 Go to Report Templates.
👉Go to Search and type “TikTok Ads Report” or scroll down. (Templates are organized alphabetically).
👉Go to Create Report at the top right corner of your screen and select a client.
👉Add / select your TikTok Ads data source and click Create Report. All your metrics will be filled automatically.
That’s it!
Now start customizing your report by adding or editing widgets and by adjusting the branding style according to your needs.
🚀 Enjoy this new integration!
July 2022
Find all your team information under Settings
📣 Important update: As of today you can find all your team information such as Billing, Connections, and Custom Integrations under Team Settings, which is now located on the left side menu instead of on the right corner of the top bar.
With this new design we aim to provide you with a more complete and organized overview of all your settings to ensure a smoother reporting journey.
👉 Check it out now and let us know if you have any comments or questions. We’d love to hear your feedback!