You can now track the performance of your LinkedIn Personal Profile in Swydo, alongside your company pages, LinkedIn Ads, and other marketing channels.

Measure follower growth, impressions, reactions, comments, reshares, and more to understand how your personal brand contributes to your marketing strategy.

Why track your personal brand?

Personal brands on LinkedIn are becoming increasingly important in marketing strategies. People often engage more with individuals than company pages, making personal profiles an important channel for building credibility, sharing expertise, and reaching your audience.

With LinkedIn Personal Profile Analytics, you can:

• Measure how your audience and reach are growing
• Track engagement with your LinkedIn content
• Understand how your personal profile contributes to overall marketing performance
• Include personal brand performance in client Reports and Dashboards
• Compare personal and company LinkedIn performance in one place

Get started

Connect your LinkedIn Personal Profile and start adding its metrics to your Reports and Dashboards.

To help you get started quickly, LinkedIn Profile comes with a ready-to-use report template, preset KPIs, widgets, and example data.

✨ Start measuring your personal brand in your next Report.

Meet Agentic Reporting, a new way to build and edit reports using natural language.

Swydo AI can now build and edit your reports, not just analyze them. Describe the report you need, and Swydo AI creates the sections and widgets for you.

What's new:

• AI Report Builder: generate a full report structure from one prompt
• AI Widget Creation: add KPIs, tables, and charts using natural language
• AI Widget Editing: change date ranges, chart types, metrics, and sorting by describing the change
• AI Section Management: create, rename, move, and organize sections through conversation
• AI Suggestions: get recommendations for additional widgets or visualizations
• Saved Prompts: save your best prompts and reuse them for future reports

Ready to give it a try?

Open any report in Swydo and start a conversation with Swydo AI.
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Read more details in our help article.

You can now connect OpenAI Advertising, also known as ChatGPT Ads, to Swydo and report on your campaigns alongside your other paid media channels. Track impressions, clicks, spend, CPC, CTR, and CPM without manual exports or spreadsheets.

What's new

With the new OpenAI Advertising integration, you can automatically bring your ChatGPT Ads data into Swydo and use it in Reports and Dashboards.

The integration includes:

• Campaign, Ad Group, and Ad data so you can analyze performance at different levels.
• Key advertising metrics including impressions, clicks, cost, CPC, CTR, and CPM.
• Ad previews to see performance alongside the ads you're reporting on.
• Time-based dimensions to track how performance changes over time.

Report on ChatGPT Ads alongside other channels

ChatGPT Ads is a new advertising channel for marketers, and you can now include it in the same reporting workflow as Google Ads, Meta Ads, LinkedIn Ads, and Microsoft Ads.

This means you can:

• Save time by automatically importing ChatGPT Ads data into Swydo.
• Compare performance across your paid media channels in one place.
• Monitor the KPIs that matter most for your OpenAI campaigns.
• Create client-ready Reports without exporting data or manually building spreadsheets.

Get started faster

The integration includes a preset report template, KPIs, widgets, and example data, so you can see how to present ChatGPT Ads data in a report and get started without building everything from scratch.

Head to Data Sources to connect OpenAI Advertising and start reporting on your ChatGPT Ads campaigns.

Spotify Ads is now available in beta, making it easier to bring your Spotify advertising performance into Swydo Reports. You can use ready-to-go widgets and templates to track key metrics and present your Spotify Ads results alongside your other marketing data.

What's included

The Spotify Ads integration includes widgets for key performance metrics such as:

• Clicks and impressions to track ad engagement and visibility
• Reach and CPC to understand campaign efficiency and audience exposure
• Campaign performance to compare results across campaigns
• Ad set performance to see how different ad sets are performing
• Ad preview performance to analyze individual creatives

A ready-to-use Spotify Ads template is also available to help you get started quickly.
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How to get started

Activate Spotify Ads in Settings → Team → Beta Features, then start building your Spotify Ads Reports.

Give your clients a single place to access the reports and insights you've chosen to share. The new Client Portal lets you combine Reports, Boards, and Goals into one secure, shareable link. Clients can stay informed and explore their data whenever they need to, without managing multiple URLs.
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One portal, multiple insights

Instead of sending separate links, you can now create a dedicated portal for each client and choose exactly what they can see.

You can include:

• Reports to share detailed marketing performance.
• Boards for a quick overview of key KPIs.
• Goals so clients can monitor progress toward their targets.

Before you share the portal, you can preview it to see exactly what your client will experience.

More control over access

The Client Portal gives you flexibility over how you share information.

• Add a password to protect the portal when extra security is needed.
• Regenerate the portal link at any time to immediately revoke access to the previous link.
• Update the shared content whenever your client's reporting needs change.

How to get started

Open your client's account and navigate to the Portal tab. Enable the Client Portal, select the Reports, Boards, and Goals you want to share, optionally add a password, and send your client the generated link.

Start using it in your next client report.

ChatGPT Ads, Microsoft Excel, and LinkedIn Personal Profile Analytics are now available in beta.

Go to Settings → Beta Features to enable access and start testing.

🤖 ChatGPT Ads

Bring your OpenAI Advertising campaigns into Swydo and report on them alongside your other paid marketing channels.

Automatically track key metrics such as impressions, clicks, cost, CTR, CPC, and CPM, and include them in your reports and dashboards with ease.

📊 Microsoft Excel

Connect your Microsoft Excel spreadsheets directly to Swydo and turn custom data into automated reports.

Whether you're reporting on unsupported platforms or combining data from multiple sources, Excel gives you a flexible way to visualize marketing and business data without converting files to Google Sheets.

Note: This integration currently supports Microsoft Business accounts only. Personal Microsoft accounts are not supported.

👤 LinkedIn Personal Profile Analytics

Measure the impact of your personal brand with LinkedIn Personal Profile Analytics.

Track follower growth, impressions, reactions, comments, reshares, and other key engagement metrics, and include your personal profile performance alongside company pages, LinkedIn Ads, and your other marketing channels.

To help you get started quickly, both LinkedIn Profile and OpenAI Advertising include a ready-to-use report template, preset KPIs, widgets, and example data.

You can now add a Target to your Heatmap widgets to instantly see which values are meeting expectations and which need attention.

When a target is configured, each heatmap cell is evaluated against its individual target and color-coded accordingly:

🟢 Green: target met or exceeded

🔴 Red: below target

➖ Dash: no data available

This makes it easy to spot patterns, identify underperforming areas, and compare results across dimensions at a glance.

Why you'll love it:

• Quickly spot opportunities for improvement
• Make performance reporting easier to understand at a glance
• Add visual impact to client and stakeholder reports

The new Target section is available in Heatmap widget settings and uses the same target configuration options you're already familiar with from KPI goals.

No target configured? Your heatmap will continue to work exactly as before, using color intensity to visualize values.

Perfect for monitoring performance across combinations such as campaigns by month, products by category, or any other dimension pair in your reports.

You can now apply a different Brand Template to individual widgets instead of using the same template across your entire report.

This gives you more flexibility to:

• Highlight important sections with a unique visual style
• Combine multiple brands or business units in a single report
• Create more engaging and personalized client reports
• Gain greater control over the look and feel of individual widgets

Try it in your next report

To customize a widget, open its Branding settings, turn off Same as report, and select a different Brand Template. The rest of the report will continue using the default template.

No custom template selected? The widget will continue to use the report's default Brand Template as before.

The Toggl integration is now out of beta and available to all Swydo users.

You can now pull time-tracking data directly into your reports and combine it with marketing performance data, all in one place.

Report on billable time, non-billable time, billable amounts, and productivity metrics alongside your campaign results to better understand profitability, resource allocation, and team performance.

Start connecting your Toggl account today and bring time and marketing performance reporting together in Swydo.

Whether you want to add agency markups, create custom CPA formulas, estimate revenue, or calculate ROAS differently, you can build it directly in Swydo.

We've given Custom Metrics a refresh with a simplified setup: fewer steps, easier navigation, right from your widget settings.

Build Metrics Your Way

• Create custom metrics directly inside the widget settings panel
• Stay in your report while building formulas
• Build formulas using standard operators (＋ − × ÷) and existing metrics
• Save metrics once and reuse them across all clients on the same integration
• Or keep dynamic metrics scoped to a specific client data source when needed
• Access saved custom metrics alongside standard metrics in any widget or KPI

Common use cases

• Add a 20% agency markup to ad spend
• Create a custom cost-per-acquisition metric
• Estimate revenue from conversions
• Calculate ROAS based on your own business logic

If you can calculate it, you can report on it. 📈

How to get started

1. Open a widget in your report and click Edit.
2. In the widget settings panel, click Metric → Custom metrics
3. Click Add custom metric, give it a name, and build your formula
4. Save it and use it across your reports in Swydo