More ways to measure TikTok Ads performance

You can now track additional TikTok Ads metrics in Swydo, including campaign automation, paid engagement, and onsite purchase performance.

These new metrics give you a broader view of your TikTok Ads campaigns, helping you understand how they are configured, how audiences engage with your ads, and the cost, value, and return of purchases generated within TikTok.

What's new

The following metrics are now available for TikTok Ads:

• Campaign Automation Type
• Paid Engaged Views
• Onsite Total Purchases
• Onsite Cost Per Purchase
• Onsite Purchase Rate
• Onsite Total Purchase Value
• Onsite Purchases ROAS

👉 Try them in your next TikTok Ads or Cross-channel Report.