Swydo: Automated Reporting & Monitoring For Online Agencies

With Swydo, you can now display subtotals in your table widgets, giving you full control over how results are presented.

When working with filtered or limited data sets, you can choose to show:

• Sub-totals – the totals of the data currently visible in your report
• Grand totals – the totals of the full account
• Or hide totals when they are not relevant

This gives you the flexibility to match your totals to the story you are telling.

Want to add subtotals to your table?

Open the widget settings, navigate to Presentation, and switch on Show subtotals. You can turn it off anytime.

Report Revision History is here. See what changed in your report, when it changed, and who made the change. This makes it easier to collaborate with teammates, review edits, and quickly spot unintended updates.

Made a mistake? No problem. Think of it as an undo button for your reports. You can restore earlier versions from up to one hour ago, with up to 100 revisions stored per report.

Revision History currently supports KPIs and widgets, text, and sections. You’ll find it in the top menu of your reports, so you can review changes at any time while working.

You can now fully control the colors used for comparison and target indicators in your reports—directly from your brand template.

Why this matters:

• Use softer visual cues for small or expected performance changes
• Avoid alarming red/green signals when they’re not helpful
• Keep your reports perfectly aligned with your brand colors

What you can customize:

• KPI comparison chips (improved / worsened)
• KPI target indicators (achieved / missed)
• Comparison chips in tables
• Widgets in Boards (when using default brand templates)

These indicators now follow the Good and Bad colors you define in your brand template, instead of the standard system green and red—giving you more consistent, client-friendly reporting.

Custom dimensions from Google Analytics are now available as widget filters in Swydo. You can filter GA widgets using your own custom dimensions, such as plan type, customer segment, environment, or any other definitions set up in GA.

🎯 This makes it easier to tailor reports to specific audiences, use cases, or internal structures. It’s especially useful for agencies and teams reporting across multiple products, environments, or customer segments.

⚙️ Set up your custom dimensions in Google Analytics and you’ll find them available under Filters in your widget settings in Swydo.
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You now have more flexibility when comparing performance in your reports. With our latest update to date ranges, you can compare periods of different lengths, helping you analyze trends more accurately across Month-over-Month, Quarter-over-Quarter, and other period-over-period comparisons. 📈

This means you can align your comparisons with real-world reporting needs instead of being limited to fixed date lengths.

To use this, open the Custom option in the date range comparison and click the lock icon next to the comparison end date. This unlocks the comparison period, so you can set a custom start and end date independently from the report date range.

We’ve added Google Search Console to the Monitoring Overview, making it easier to track your most important SEO metrics at a glance alongside other marketing channels.

📈 You can monitor the following Google Search Console metrics:

• Impressions
• Clicks
• CTR
• Average Position
• Errors
• Warnings
• Submitted Pages

⚙️ To create a new view, go to Monitoring and open the Metrics Overview page. Select ➕ New View in the top menu and choose to start from scratch or use the new Google Search Console template for a quick setup.

You can now receive Swydo alert notifications directly in Slack, helping you and your agency catch issues early and stay aligned without leaving your workspace.

This new Slack integration is currently in beta and focuses on alert notifications only. Alerts are also still sent via email, so your team stays informed in real time across channels.

You and your agency can currently receive Slack notifications for:

• Triggered alerts
• Error alerts

You stay in control of what your agency receives.
Choose the Slack channel and update or disable the integration at any time.

🔎 How to enable

• Turn it on via Settings → Beta Features
• Manage it under Settings → Team → Slack

💬 Share your feedback

We are actively improving this feature and would love to hear from you. Are there any notifications you and your agency would find valuable to receive directly in your Slack workspace? Send us a message with your ideas at support@swydo.com

Two-Factor Authentication (2FA) added

Security matters. 🔐

That’s why we’ve added Two-Factor Authentication to give your Swydo account an extra layer of protection and help keep your data safe.

Now you can enable Two-Factor Authentication (2FA) as an additional security step on top of your password. Once enabled, a second authentication step is required every time you sign in.

You can turn 2FA on from your user profile, located at the bottom of the left menu. From there, you can also reset or change your 2FA setup at any time.

Stay informed about your goal performance with automated email notifications. You’ll now receive updates when a goal is achieved, missed, or at risk.

• Get a final notification at the end of a goal period confirming whether the goal was achieved or missed
• Receive occasional updates during the goal period showing if the goal is on track or off track

How to activate Goal notifications

1. Go to Monitoring > Goals
2. Open the goal you want to receive notifications for
3. Click the three dots on the right and select Edit
4. In the Goal settings panel, scroll to Goal recipients
5. Choose the client assignee or select a specific user email address

Once saved, notifications will be sent automatically to the selected email inbox based on the goal’s performance.

Swydo Alerts are now officially live and ready to make performance monitoring much easier.
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With Swydo Alerts, you can automatically track key performance metrics and get notified the moment results go out of bounds. No more manual checks. Just timely, proactive insights that help you stay in control.

🌟 What you can do with Alerts

• Create custom alerts per client, data source, and metric
• Define your own trigger conditions
• Monitor alerts from the Monitoring > Alerts page or directly from each Client page
• Spot performance shifts early, respond faster, and communicate confidently with your clients

✅ What's new since beta

• Added Alert status for each alert on the Alerts page
• Enabled filtering alerts by status for faster monitoring

📈 Monitoring feature set now complete

Alerts completes Swydo’s Monitoring feature set. Metrics Overview, Boards, Goals, and Alerts are now all fully available to every customer.

👉 Get started

Activate Alerts today and start receiving daily email notifications when your alert conditions are met.
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​💬 Need help? Read our step-by-step guide or chat with our Support Team anytime.