Improvement

Our team has been working hard to prepare for the last releases of 2022 before heading toward the Holiday Season. We have launched a new design for the date range picker, added new metrics to Facebook, Callrail, and Google Analytics 4, and released a few improvements to the Semrush integration.

🎅 Keep reading to find out more.

New Date Range Picker

We have redesigned the Date Range Picker to ensure it is always visible so you can access it and modify it easier. You can find it now in the top bar's right corner. The new design includes a new icon, a side settings panel, an updated customization flow, and permanent visibility on the reporting page.

Semrush improvements

Domain analyses made easier

We have optimized the Semrush integration to make creating project/domain analysis reports easier. Instead of having the hassle of adding filters each time you want to specify data for a project, you can now use a separate data source for each domain. This way, by default, all your data will be linked to it when creating your report, saving you time.

New competitor's PPC Metrics

How much are your competitors spending and driving from PPC? We have added two new metrics to help you evaluate your competitor's paid strategy and find answers to these questions: AdWords Traffic and AdWords Cost. Add them to your Semrush report now and start benchmarking your PPC efforts.

Facebook Updates

Video Total Play Time

We added a new metric for Videos: Video Total Play Time, which tells you how much time viewers have spent watching your content.

Uncategorized Category

We also added the Uncategorized category to show data of people who opted out when filtering a KPI by publisher or placement.

FB Ads results metric deprecated

We deprecated the Results metric of Facebook Ads due to changes in how FB measures them. Of course, you can still track the results of your FB ads campaigns, but to do this, you need to select the targeted metric associated with the campaign objective. For example, if you set your campaign objective to "conversions," you need to choose the type of conversions results you want to see, such as "leads" or "purchases."

Be aware that as of this week, you can't add the results metric to any widgets anymore. If it's already used on a report, make sure you replace it manually or remove it.

Callrail:

We have made a minor update to the Callrail integration to help you track back your leads' timeline faster. As of now, you can find a new Timeline-URL field with a link to the lead's timeline.

Google Analytics 4

The Google Organic Search field has been updated with four new metrics:

• Organic Google Search clicks
• Organic Google Search impressions
• Organic Google Search click-through rate
• Organic Google Search average position.

Got questions or need any help? Remember to contact us at support@swydo.com.

🎄 Happy Reporting!

New

We are thrilled to announce that we just launched a new Monitoring section and an improved Client overview feature to help you keep track of your clients KPIs and team performance.

These two features are a step further in our plan to enhance our monitoring tools, which we will continue to develop in the coming year.

Zoom in on your clients and team KPIs

With the new monitoring tool you can:

✅ Organize all your client's information in one view

✅ Search by projects

✅ Filter by Client or Manager

✅ Filter by KPI state

✅ Compare different time ranges

✅ Create new projects and assign them to clients

Keep an eye on your clients overview

We have also improved the Clients section to provide you with a cleaner and better-organized overview. There you can find a complete list of your clients names and logos and filter them out by manager, KPI state, or starred Client.

👉 Check out this article and learn how to create a Monitoring Dashboard.

We hope you enjoy these new features.

Happy Reporting!

New

🚀 We are very excited to announce that we have added Klaviyo to our portfolio of integrations.

Klaviyo is one of the fastest-growing marketing automation platforms and a must-have for Email and SMS marketing.

As of this week, you can connect your Klaviyo data with Swydo and start reporting your automated Email and SMS campaign performance over time, as well as tracking the most relevant conversion metrics from your eCommerce websites.

We have also made available a new report template and a set of default widgets ready to be used 🙌.

Start reporting your Klaviyo's campaigns with Swydo:

✅ Filter by Email or SMS

✅ Report at Campaign or Time Level

✅ Monitor and analyze email and SMS performance with metrics such as Recipients, Open Rate, Click Rate, and Unsubscribe Rate, among others.

✅ Keep track of the Conversions from e-commerce websites with metrics such as Fulfilled Order Rate, Placed Order Rate, Avg. Fulfilled Order Value and Avg. Placed Order Value, among others.

✅ Tackle deliverability issues with metrics such as Failed to Deliver SMS, SMS Failed Delivery Rate, and Successful Deliveries.

✅ Keep track of your target audience behavior over time with metrics such as Bounced Email, Clicked Email, Dropped Email, Marked Email as Spam, Opened Email, Received Email, and Unsubscribed.

👉 Check out this article for the complete list of metrics.

Happy Reporting!

Update

New GA4 metrics added

We just added a new set of item-scoped and ads metrics to our Google Analytics 4 integration. Check out here the complete list:

✅ Item-scoped metrics:

Ads Clicks, Ads Cost, Ads Cost Per Click, Ads Cost Per Conversion, Ad Impressions, and Return on Ad Spend.

✅ Ads metrics:

Items Added To Cart, Items Checked Out, Items Clicked In List, Items Clicked In Promotion, Items Viewed, Items Viewed In List, and Items Viewed In Promotion.

GA4 compatibility changes

Our GA4 integration has been updated with the latest compatibility changes announced by Google (*Read more here).

🛎 Please review your GA4 reports, and if you see any incompatibility errors, make sure you adjust the metrics and dimensions in your widgets with the ones available.

Got questions? Hit the chat button or email us at support@swydo.com. We'll be happy to help you!

Your Swydo Team.

New

If you are one of those marketers who love keeping track of your total amount of clients and reports, this minor update is for you. As of this week, you can quickly spot the answer to this question directly in the menu of your Swydo app.

🔦 Curious? Check out your menu and find out what's your total counting!

Happy Reporting!

Update

Hey GA4 users, we just released a new set of widgets to help you build your reports faster.

👉 See here the complete list of new default widgets:

• New User Acquisition

• Conv. by default Channel Grouping

• Users by Country/Territory

• Traffic Acquisition

• Page Title and Screen class performance

• Landing Page path performance

• Page path performance

• Views by page title and screen class

• Internal Search term performance

• Item revenue by item category

• E-commerce Products performance

• Engaged Sessions by Device Category

Happy Reporting!

Update

LinkedIn: Reach is back!

If you were missing the Reach metric in your LinkedIn reporting, we have good news to share: it is back!

After having it deprecated and replaced with similar metrics, LinkedIn decided to bring Reach back, and so did we. This is because customers were unhappy with the removal and asked for its return. LinkedIn now deprecated the replacing metrics 1-day/7-day/28-day reach, and so did we.

Google Analytics 4 improvements

We have continued to update our Google Analytics 4 integration with more metrics to help you enhance your reporting. Check out here some of the latest additions:

• Metrics: Average engagement time, Engaged Sessions per user, Returning users, Views per user, DAU/MAU, DAU/WAU, WAU/MAU, and Bounce Rate.

• Dimensions: First User Campaign, First users Google Ads ad group name, and Level.

• Conversion event filter: Purchase and Generate Lead

⭐️ Tip:

Check out our ready-to-use Google Analytics 4 preset template in the report templates section and create a complete report with a few clicks.

Happy Reporting!

Beta

We are very excited to announce that our new integration is now available for all our beta users. We will test it during the upcoming weeks and once all the details are fine-tuned, we will release it for all our customers.

Klaviyo is a marketing automation platform that gives email marketers direct ownership of consumer data and interactions. With Swydo, you can now start reporting your Email and SMS campaigns performance over time, as well as start tracking the most relevant conversion metrics from your eCommerce websites.

Do you want to be part of the beta test? Send us an email to support@swydo.com and we will include you in the program.

Happy Reporting!

New

We just released a new template gallery with 29 templates ready to be used and help you speed up your reporting. 🚀

This new gallery combines 2 sets of templates:

✅ Your team's own customized report templates, which are of course still available as you are used to.

✅ Our new set of Swydo preset templates, which we will continue to expand and update over time.

Where to find them

Go to the Report Templates section on the left menu:

Your template gallery will open and you will find your customized templates at the top of the page, and all our available Swydo presets at the bottom.

See what we have in store for you:

With this update, we aim to help you communicate meaningful insights in a smarter and simpler way.

👉 Questions? Click the bubble chat on your screen or email us at support@swydo.com

Happy reporting!

Improvement

We have redesigned the look & feel of the KPIs to help you to communicate insights more clearer, focusing on the elements that matter the most: your numbers, your targets, and your growth over time.  

What's new?

The new design includes:

• Bigger numbers.

• 2 new icons to indicate if you are on target or not: a green check mark or a red minus sign.

• A percentage indicator next to the KPI, either green or red, which shows you how you compare against the previous period.

With this new design, we aim to help you communicate your results in a smarter and simpler way.

Got feedback? We'd love to hear it. Please share your comments or questions with us at support@swydo.com .

Happy Reporting!