Swydo news
Swydo news

Learn how to use our Google Sheets integration




Did you know that you can import any data into Swydo by using our Google Sheets integration? We just created a new video to guide you through the steps and help you include any third-party data into your reports and dashboards 🎉.

Learn how to:

✅ Ensure your spreadsheet will work with the Google Sheets integration

✅ Connect Google Sheets as a data source

✅ Add a Google Sheets KPI or widget to your Swydo report

👉 Try it out now and give an upgrade to your reports by adding any data you want.

If you have any questions, please remember you can contact us anytime at support@swydo.com . Our awesome Customer Support team will be very happy to help you.

Happy Reporting!

Latest improvements to our integrations




As always at Swydo, we are working behind the scenes to improve your reporting experience. Check out here the latest updates to our integrations:

mybusiness.jpeg Location Filter added to Google Business Profile

We added Location Filter to the Local Posts widget to help speed up the reporting process. If 'All Locations' is selected in the data source, you will now find an optional filter to select which locations you want to show posts from. We are also automatically filtering out by location depending on the selected datasource, so you don’t need to do that manually anymore.

snapchat.png Campaign filter added to Snapchat

We have added Campaign Filter to Snapchat, an option that allows you to cut down the output of results in your reports to help you focus on each campaign.

youtube.png Video Ads thumbnails now available in Google Ads Table Preview

You now have the ability to preview the thumbnails of your youtube video ads as well as of your discovery carousel ads by using the Google Ads Performance table widget in your Swydo reports.

Google Ads Logo.png Google Ads update:

Google Ads fields have been updated with 2 metrics: “Value per conversion” and “Value per all conversions”, 2 metrics that help measuring and optimizing the business impact of ad campaigns more accurately.

Linkedin.png 6 new metrics added to LinkedIn

We have extended our LinkedIn integration with 6 new metrics intended to optimize the reporting of “reach” and “frequency”:

  • Avg. reach 1-day, 7-day, and 30-day

  • Avg. frequency 1-day, 7-day, and 30-day

We hope you enjoy these new updates. If you have any feedback or miss an important metric or feature, please share it with us at support@swydo.com .

Happy Reporting!

Pinterest reporting got easier




We have updated Pinterest Organic and Pinterest Ads with default widgets to help you save time by adding and displaying the most relevant metrics of your campaigns with just a few clicks.

What's New


Try them out now and enjoy your Pinterest reporting!

Google Analytics 4 available as a new integration




If you are using Google Analytics we have good news for you. We just split Google Analytics into 2 different integrations to facilitate the reporting of your data from each respective property 🙌.

Customer journeys have become more complex and it is very important for marketers to be able to measure fragmented events together to provide actionable insights. The new Google Analytics 4 allows users to track multiple data sources from both app and web with a focus on events instead of hits.

That's why in your Swydo app you can now find Google Analytics 4 and Google Universal Analytics as a separate integration, to make your reporting life easier.

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We've got you covered!

While the marketing world prepares to sunset Google Analytics 3, here at Swydo we've got you covered with 2 separate integrations and a dedicated template for each:

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👉 Connect your Google Analytics 4 now and create a complete report with few clicks by using our template or our premade widgets. See a sneak peek of a sample report with some of the main metrics available:

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The clock is ticking!

Google has announced that Universal Analytics will stop processing new hits in July 2023 and Google Analytics 360 in Oct 2023, so if you still rely on these properties for measuring your client’s data, it’s very important to start migrating to Google Analytics 4 as soon as possible.

With our new integration you will be able to allocate all your Google Analytics reports into the right property so you can easily identify which reports belong where and what still needs to be done during this transition period.

👉 Not in Google Analytics 4 yet? Read here how to make the switch.

Remember that you can contact us anytime at support@swydo.com if you need any help. We'll be very happy to assist you .

Happy Reporting!

Google Ads Performance widget updated




We are happy to announce that we have finalized the update of all the available Google Ads UI formats into Swydo, making it easy for you to visualize through the Google Ads Performance widget how your ads look and how they are performing. There are 2 dimensions available for previews:

Google Ad: Includes headline, link, and description for all available ad types.

Google Ad Preview: Recreates how the different ad types are shown to the target audience.

Here are some examples of how they appear in your Swydo report:

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👉 Try them out now.

Happy Reporting!

Create your Semrush Site Audit report with Swydo




We are very excited to share that as part of our exclusive partnership with Semrush, it is now possible to create Site Audit Reports with Swydo. 🙌

Connect your Semrush data sources now and in a matter of few clicks you will have a complete report to monitor the health of your website or of your client's websites. This way you will be able to quickly review the amount of pages crawled and spot any existing issues that may be preventing the domains you manage from growing.

Our Semrush Site Audit report includes metrics such as "Last time crawled", "Pages crawled", "Site health", "Errors", "Warnings", "Crawlability", "HTTPS", "Int. SEO", "Site Performance", and "Internal Linking", among many others.

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✅ A Semrush template will be available very soon. Stay tuned!

Happy Reporting!

Google My Business renamed as Google Business Profile




We have updated the name of the Google My Business integration to Google Business Profile, in line with the recent rebranding made by Google.

My project-1 (4).png

What has changed?

Google has removed the Google My Business mobile app to reinforce users to manage their business profile via the Google Maps mobile app or Google Search to "keep things simple". You can find more info here.

👉All your existing data sources will still appear with the old name, but in case you want to add new ones, you will find them as Google Business Profile.

Multiple names

The rebranding of the name is not new. Probably you remember that before Google My Business this application was called Google Places, and before that Google+ Local, and before that Google Places, and before that just Google Local.

🔔 Please be aware that these changes won't have any impact on your existing data and reports.

Happy Reporting!

Check out our TikTok Ads Template




If you are advertising on TikTok and haven't started using our TikTok ads integration yet, this post will help you to kick off your first report very easy.

How? Go to your Swydo app and on the left navigation column click on Templates. You will find a dedicated one called “TikTok Ads Template”, which will help you pull and organize all the main KPI’s of your TikTok Ads campaigns with a few clicks.


For more information about how to connect your TikTok Ads data to Swydo and what metrics are available, please read this article: https://help.swydo.com/en/articles/6318676-tiktok-ads

Happy Reporting!

Google Ads: Extensions Upgraded




If you have been creating extensions in your Google Ads account lately, you may have noticed an option under Extensions called "Upgraded".

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In Swydo we got you covered, so as of this week you can add the "Custom Extensions (upgraded) widget" to your reports.

Extension Upgraded-1.png

Extensions are being upgraded to enable new features and reduce complexity of extension creation and management. The main benefit is that it allows marketers to use extensions not only at group level, but also at campaign level and account level, plus it brings a new feature to pause campaigns.

👉 Find more info from Google Ads about this migration and what it means for your extensions data here https://swy.do/63PdL5L87

If you have any questions, please contact us at support@swydo.com .

Happy Reporting!

Say hi to our refreshed brand!




Times change and so do we! After 11 years evolving as a company, we decided it was time to refresh our brand.

Today, we are proud to introduce new energy to Swydo with a new palette of colors, new typography, and a modified logo that reflects better who we are now as a product and as a company. We have also redefined our mission statement and our brand values, in line with the results of valuable teamwork and insightful customer feedback.

As of today you will see a Swydo interface with bigger letters, lighter and brighter colors, rounded edges, and a bit more space between characters to make the experience of reporting a more pleasant one.

Before and After Side By Side Collage-1 (10).png

What’s New

👉 Updated logo

We love our logo and what Swydo stands for: “Show what you do online”. We also feel very identified with the 4 colorful people standing strong and symbolizing the essence of our job: Communication.

With this reasoning in mind, we decided to stay as close as possible to our existing logo, but give it a fresher and more modern look. We have made the colors lighter, improved spacing, and refreshed the edges. Here the results:

### C# olored Logo - full word.png

🎨 Our Palette

We call it Tulip, as it was born in the Netherlands, the home of our company, and its colors represent our brand personality:

Friendly, Modern, and Playful.

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You will find these new colors in our platform, our website, our marketing communication, and of course in our logo. They bring to mind different moods and emotions that relate to trust, intelligence, growth, creativity, friendship, and playfulness.

New typography

Our new typeface is called Epilogue, a flexible, clean, and playful font made in New York. It has a simple feel with small quirks for easier readability.

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Our brand identity

To redefine who we are, we onboarded on an exercise where we imagined our brand as a person and described it with all the characteristics related to it. After conveying and aligning on a long list of qualities, we selected the 3 main attributes that resonate the most, and which we are now proud to present as our company values:

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Together with our values, we also redefined our Mission:

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With these changes we aim to make the experience of reporting a more joyful journey for all our clients.

⭐️ If you want to know more about our Brand Refresh, please visit our Blog!

Happy Reporting!