New
Times change and so do we! After 11 years evolving as a company, we decided it was time to refresh our brand.
Today, we are proud to introduce new energy to Swydo with a new palette of colors, new typography, and a modified logo that reflects better who we are now as a product and as a company. We have also redefined our mission statement and our brand values, in line with the results of valuable teamwork and insightful customer feedback.
As of today you will see a Swydo interface with bigger letters, lighter and brighter colors, rounded edges, and a bit more space between characters to make the experience of reporting a more pleasant one.

What’s New
👉 Updated logo
We love our logo and what Swydo stands for: “Show what you do online”. We also feel very identified with the 4 colorful people standing strong and symbolizing the essence of our job: Communication.
With this reasoning in mind, we decided to stay as close as possible to our existing logo, but give it a fresher and more modern look. We have made the colors lighter, improved spacing, and refreshed the edges. Here the results:

🎨 Our Palette
We call it Tulip, as it was born in the Netherlands, the home of our company, and its colors represent our brand personality:
Friendly, Modern, and Playful.

You will find these new colors in our platform, our website, our marketing communication, and of course in our logo. They bring to mind different moods and emotions that relate to trust, intelligence, growth, creativity, friendship, and playfulness.
New typography
Our new typeface is called Epilogue, a flexible, clean, and playful font made in New York. It has a simple feel with small quirks for easier readability.

Our brand identity
To redefine who we are, we onboarded on an exercise where we imagined our brand as a person and described it with all the characteristics related to it. After conveying and aligning on a long list of qualities, we selected the 3 main attributes that resonate the most, and which we are now proud to present as our company values:

Together with our values, we also redefined our Mission:

With these changes we aim to make the experience of reporting a more joyful journey for all our clients.
⭐️ If you want to know more about our Brand Refresh, please visit our Blog!
Happy Reporting!