September 24, 2024
With SE Ranking, we are expanding our SEO integrations portfolio to include tracked keyword statistics alongside Semrush and Accuranker.
This new integration allows you to connect your SE Ranking data to Swydo and create reports that offer:
✅ Preset KPIs, including Avg. position, Visibility %, Total position down, Total position up, Traffic Forecast, and Search Volume.
✅ Preset Widgets, including Overall keyword performance, Avg. position by week, Top 10 jumped keywords, Top 10 dropped keywords, Search Volume by Group, and Results by Group.
✅ Preset template to create your SE Ranking report with just a few clicks.
Beta users have automatic access. Not a beta user? Go to settings, click Beta Features, and toggle on SE Ranking. Try it now and give us your feedback!
Happy Reporting!
September 23, 2024
We’ve updated Asset Group Performance data and introduced a new preset widget, Asset Group Performance, making it easier to report on your Performance Max campaign results.
Want to create a dedicated PMax report? Follow these tips:
👉 Go to your report template gallery and generate a Google Ads report.
📈 Update the widgets by filtering on Campaign Type > Performance Max.
✅ Add the ‘Asset Group Performance’ preset widget to your report.
🚀 Get ready to share your Performance Max results!
Need help setting up your Performance Max report? Just contact us via the 💬 chat button, and our support team will be happy to assist you.
Happy Reporting!
September 19, 2024
We've redesigned our Data Source Creator page for a more seamless user experience.
August 8
Google has rebranded the “Conversion” metric to “Key Event,” and we've aligned our platform accordingly to ensure consistency.
The following metrics and fields have been renamed:
Got questions or need a hand? Our support team is ready. Don’t hesitate to reach out.
Happy Reporting!
Aug 7
We're excited to test our new Data Source Creator and need your feedback.
Enable the Beta feature under settings to try our new, easier way to access and manage your data sources. We're refining workflows to make navigation seamless and options clear.
Share your thoughts at support@swydo.com or click the chat icon to leave feedback. We're listening.
Happy Reporting!
Stay updated with our product news in chat!
You’ll now see a News button in the chat bubble at the lower right of your screen, alongside your Swydo messages and Help desk.
We have also refreshed the look of our dedicated news page for enhanced readability. Check it out here for a complete overview of our releases.
Jun 26
As a follow-up to the complete phase-out of Universal Analytics on July 1st, 2024, we've removed all existing UA widgets from your reports and templates. This may have changed the layout of your reports containing any UA data, as some widgets might have shifted.
We highly recommend reviewing and manually adjusting any reports that included UA widgets, as the format may be affected. This also includes your scheduled reports, which will continue to be sent out according to their set schedule unless you manually deactivate them.
For more information, read our Complete Guide to Universal Analytics Removal.
💬 If you still have any questions or need help with your reports, click the chat button to talk with a support specialist, or send us an email to support@swydo.com and will be happy to assist you.
May 7
We have some important news to share. We have simplified the report-sharing options to only Dashboards and PDFs.
This change aims to make report-sharing easier and clearer, with dashboards as the only online format available. Plus, it sets the stage for future updates and functionalities. 🚀
💬 You can find more information in our support article How To Export Your Reports. If you have any questions or concerns about these changes, please don't hesitate to reach out to our support team at support@swydo.com. We're here to help!
April 16
We are excited to share the makeover of our 🎨 Brand Template Feature, designed to streamline and simplify your brand settings management while saving you time.
🌟 Here all the new changes in a row:
📈Ready to take your reports branding to the next level? Check our step by step guide for detailed instructions.
We hope you enjoy these enhancements. 💬 For feedback or assistance, please don't hesitate to reach out to our Support Team.
Happy Reporting!
April 10
Swydo now seamlessly integrates with LinkedIn Business Manager! This integration empowers you to effortlessly connect and consolidate all your Revenue Attribution Report data.
We've also released a new template that allows you to unveil critical insights with just a single click. Plus, we've included a comprehensive suite of metrics and widgets for effortless integration into your reports.
With the Revenue Attribution Report (RAR), you can:
Simply activate your LinkedIn Business Manager account, sync your CRM, and then connect your data to Swydo.
💬 For more information, check out our Getting Started Guide or contact our Helpcenter. Not using LinkedIn Business Manager yet? Learn more here.
Try out RAR in Swydo today!
March 27
Heads up! With Facebook's move from Classic Pages to the new Pages experience, some metrics you used to find in Facebook Insights are no longer available. This change also means these metrics are no longer accessible in Swydo.
To prevent any issues such as empty data or errors in your existing reports, we recommend reviewing any reports that use these metrics and making any necessary adjustments.
Meanwhile, we are taking proactive steps to automatically remove these deprecated metrics from any report where they were previously displayed. However, please note that this action may take a few weeks to be fully completed.
💡 We recommend reviewing any reports that use these metrics and making any necessary adjustments. Here is the complete list of deprecated metrics:
Metrics
Dimensions
Data in Widgets
💬 If you have any questions or concerns about these changes, please don't hesitate to reach out to our support team at support@swydo.com. We're here to help!
Your Swydo Team!
March 21
We've just rolled out an update to our email feature, ensuring that any email messages sent without prior customization will be preformatted with default content to enhance readability.
If you're sending a one-time email or scheduling a report and find yourself short on time to add a custom message, worry not! Swydo will handle it for you by populating your message with the following default content: team logo, client name, a standard message, best regards, your name, and a link button to your shared online report, online dashboard, or PDF.
Also, if you have a designated signature, we will add this one instead of your name and remove the 'best regards' to avoid overlapping with your greetings.
💡Prefer to maintain control over your messages? Simply click on 'customize message' and add your preferred content.
You can also make use of your email templates. Check out our quick guide on✉️ how to create email templates here.
📈 Happy Reporting!
March 13
Would you like to remove the cover page or header from your dashboard or PDF? If so, we're pleased to share that we've added a new feature that allows you to do just that with a click.
Simply navigate to the 🎨 palette icon in the top menu, select 'Cover Page', and flip the blue toggle to enable or disable the cover page or header of your report. Voilà!
March 12
We are excited to share that our new resizable reporting grid has been fully released and is available for all our customers. 🙌
With this new feature, you can arrange charts, KPIs, tables, text, and images in various sizes expanding your customization options and gaining more control over the appearance and readability of your reports. You can also add a border to your widgets and change the background color of your reports.
We've also introduced a new feature allowing you to personalize your data widgets with borders and change the background color of your reports. Simply navigate to your brand templates and choose your desired settings. By default, all new brand templates will showcase sleek grey borders and a grey background. Your current templates will retain their original style, featuring borderless designs with a crisp white backdrop.
All your existing reports have been seamlessly transitioned to the new design, maintaining their current style until you choose to modify them. Now, instead of three KPIs, you'll find four, providing even more insights at a glance. However, this change might result in some empty spaces, so you'll need to manually adjust them to ensure your reports look just right.
But that's not all! We've optimized the KPI design for better readability, with change and comparison data now displayed under the result number. Plus, we've abbreviated long KPI numbers when used at 25% width for easier comprehension.
Learn more about how to style your reports in our How-To-Article or go now and explore the benefits of all the new functionalities.
If you need help or want to exchange feedback with our team, just hit the chat button or send us an email at support@swydo.com, and one of our report specialists will be happy to assist you.
🚀 Get ready to take your reporting to the next level with our fully released resizable widgets feature!
February 21
We’re thrilled to announce the delightful refresh of our beloved brand mascot, Sweedy!
No matter your journey with us — be it starting fresh with a new client setup, exploring brand templates, or even when encountering the rare empty search result or a page that’s slipped away — our charming mascot, Sweedy, is here to guide and inspire you every step of the way.
Embracing our vibrant brand colors, the new designs promise to brighten your reporting experience with an extra touch of playfulness and useful guidance. Here’s an exclusive glimpse of Sweedy’s new look:
February 14
We have made some useful updates to Instagram Insights to enhance your reporting.
We have added two new dimensions to allow you to filter all your content by Media Type and Content Format:
You can now also find 'Share' as a new metric in the Media presentation settings widget.
Lastly, we have renamed the dimension 'Media' to 'Post' for clearer understanding.
February 6
Discover our new +Create button, now available at the top left menu!
We've consolidated all creation actions in one convenient location. Now, you can effortlessly add a new client, create a monitoring board, generate a report, or invite team members from any page. With this small addition, we aim to help you simplify your workflow and save time.
Hey everyone,
🌟 We've just rolled out a fresh report header with a sleek new design and expanded brand customization options. Now, you can enjoy a wider view, spice things up with background images, showcase your team logo alongside the client's, and experience a smoother editing process.
Excited to explore these updates? Dive in and give your reports a makeover with a few simple steps. 📈
💬 If you need help or have any feedback to share with the team, please hit the chat button or email support@swydo.com, and one of our report specialists will be ready to assist you.
Happy Reporting!
January 30
We've added a new Trash Bin feature to our reporting tool, allowing you to:
✅ Get an overview of your deleted reports for up to 90 days before permanent removal.
✅ Easily restore reports if needed during that time.
Access your deleted reports in the three dots menu at the top right corner of the reporting page.
That's it! Simple and efficient.
✨
Your 'send log' is now located alongside 'deleted reports; within the three dots menu at the top-right corner of the reporting page:
January 10
It's official: TikTok Organic is now available in Swydo for all users. 🙌
We have expanded the existing TikTok integration with Profile and Content performance metrics to allow you to consolidate your Ads and Organic data reporting in one place.
We have also launched a new report template to help you build a comprehensive report with a few clicks:
🚀 Connect your TikTok data now to Swydo and save time with your next report. Here is what's in store for you:
Check this video to learn more about connecting your TikTok data to Swydo and creating a report in minutes, or read our Help Article.
January 10
We're excited to introduce a beta version that enables you to arrange charts, KPIs, tables, text, and images in various sizes, enhancing the customization and appearance of your reports.
Take a sneak peek here:
We have added a 'Size Selector' to the widgets menu, which offers you different width options for your data visuals.
Here is a list of possibilities you can explore with the resizable widgets:
This change also applies to the widgets on your monitoring page, enhancing the look of your boards.
If you are a beta user, all your reports have been automatically updated with the new design, and you have gained access to the 'Size Selector.' In case you want to return to the previous grid, just disable this beta feature or ask your team admin to do it.
👉 Not a Beta user yet? Activate this feature on your settings and start styling your reports with the new resizable widgets.
If you need help with this new feature, don't hesitate to contact us at support@swydo.com or hit the 💬 chat button to talk to one of our specialists.
Happy Reporting!
December 2023
🚀 We are thrilled to announce that we have integrated with Shopify, making it possible for you to streamline your e-commerce reporting .
Connect your store now and create comprehensive reports in minutes with financial KPIs, product analysis, and traffic metrics to share with your clients.
This integration follows a slightly different process than the others, so make sure you read our step-by-step guide or watch the walkthrough here: 🔗
We have also added a new Shopify template to help you create an insightful report with a few clicks, which you can customize and style the way you want.
December 2023
The year is coming to an end, and we are wrapping up our report improvements with a bunch of integration updates and new default widgets to help you go deeper with your data analysis while saving valuable time. 🚀
Here are the latest additions in a row:
We have enhanced Google Ads fields with a group of new fields and metrics to help you deep dive into e-commerce insights, campaign performance, and travel activity:
We have added the metric Average Frequency within Ad Analysis to help you gain insights into the average amount of times that your target audience gets to see your ad.
The following dimensions and metrics are now available for both integrations:
User Segment Key, Coarse Conversion Value, Converted Product Quantity, Converted Product Value, Full View Impressions, Full View Reach, Mobile App Purchase ROAS, Optimization Goal, Object Store URL, and Video Play Curve Actions.
We've introduced three new metrics in the Campaign category: Average Order Revenue, Successful Deliveries Rate, and Clicks per Unique Opens Automation.
These updates help you grasp the average revenue per order, gauge delivery effectiveness, and gain insights into automated messaging efficiency.
We have added a full new set of default widgets to help you plug and play your data with one click.
📌 Check what's new:
🔎 Find these new preset data combis and many more default KPIs, charts, and tables in your Widget Settings menu.
December 2023
We have introduced a fresh design for the Scheduled Email feature and enhanced the Email Template and the One-Time Email options to improve your experience in customizing and automating your emails.
Let Swydo handle timely report delivery with our set of smart features, all with a fresh look and feel.
We've enhanced the design while retaining all the smart functionalities that make scheduling at Swydo a breeze. Simply click the 'Share' option in the top menu and take control of when and how your email is sent by defining your preferences.
👉 Tip: To create a reusable template, go to your left menu and open the 'Email Templates' option:
🌟 We hope you like these upgraded features! ✉️
If you have any questions or want to share feedback, email us at support@swydo.com or click the chat button to talk to one of our specialists.
Happy Reporting!
November 2023
We are happy to share the addition of TikTok organic to Swydo, currently in beta, with Profile and Content performance metrics. This enhancement allows you to consolidate both TikTok paid and organic data, empowering you to create more comprehensive reports and deliver better insights to your clients.
What's included with this integration:
📊 TikTok Profile Performance: Access profile insights, including metrics like video views, profile views, comments, likes, shares, and followers for your managed accounts.
📈 Content Performance Analysis: Filter your video posts by a selected time range to identify the most engaging content.
🤖 Preset Widgets: Save time with our ready-to-use TikTok widgets, which are available to be inserted in any report, and get ready to slice and dice insights such as "Follower and profile views by day" "Video view by day of the week", and "Top 5 video performance", among many others.
📌 Plug-And-Play Template: Go to your report template gallery, select the "TikTok Profile and Ads Report" template, and unfold the magic of creating a professional report with a few clicks.
👉 Not a beta user yet? Go to your Settings on the left side menu, find the option Beta Features under Team, and enable it to start testing it.
For more info about how to connect your TikTok data and what's there for you, check out this Help Article.
🚀 Connect your TikTok Organic data source and start reporting meaningful insights into the engagement and virality of your videos and interactions.
November 2023
Hi everyone! We are happy to share a few social media integration updates that will help you enhance your data analysis and reporting.
Explore the following additions:
📌 New Dimension "Search Terms"
📌 New Filter "Optimization Goal"
📌 Expanded "Promotion Type" filter, with three insightful options:
We added a new set of KPIs and preset widgets and replaced both templates with an optimized version.
Here is an overview of what’s new:
📌 FB Insights:
📌 FB Ads:
October 2023
🌟 We are happy to share that we have released a new monitoring feature to help you stay ahead of your targets. As of now, you can subscribe to 📧 email notifications and be instantly alerted when a target status turns red or green on your client board.
Go to your Monitoring page on the left menu, and look for the subscription button on top of each client board:
Make sure you subscribe and never miss a target again 🚀.
Happy Reporting!
Have you explored our latest feature, the Widget Settings sidebar? We're thrilled to announce that, as of now, it's available for all our users 🙌. Bid farewell to the old top modal and embrace this refreshed and user-friendly interface!🌟
Here's what's new:
🌟 A Sleek Sidebar View: Experience a modern, visually appealing design in our sidebar viewport.
🔧 Simplified Widget Creation: Choose between 'preset widgets' or 'advanced' for a more straightforward start to widget customization.
🔍 Enhanced Search Functionality: Utilize the 'search' feature across categories within the 'advanced' page for efficient widget discovery.
🧭 Streamlined Navigation: Enjoy an easy-to-navigate menu that guides you through the data visualization process, ensuring a faster and more intuitive experience.
📈 Customizable Linked Reports: Now, you can tailor your metrics and dimensions in linked reports to suit your specific needs.
We hope you enjoy this update 📊🚀🔥
October 2023
Hi Everyone,
Here are a few product updates to spark your end-of-the-week reporting:
We have replaced the existing HubSpot Report template with two new versions: the HubSpot Marketing Report and the HubSpot Website Performance Report. Both are now available in the template gallery. 👌
Say hi to GA4 conversion event metrics. You now have the option to either include "total event count" for an aggregated result or to visualize a detailed list of your specific conversion event results by using "total event value" in your reports 📈
Following the latest Pinterest update, we have added a new ‘Source’ Filter that allows you to get analytics on top organic 🌱 and top video pins 🎥
🚀 We hope you enjoy these new additions.
Happy Reporting!
October 2023
Hi Everyone,
🚀 We just launched a new Beta feature: a revamped sidebar design for setting up your report widgets! This latest update is designed to simplify the process of creating insightful data visualizations. 📊 🙌
Experience a larger viewport, a sleek and modern design, and a wider array of default widgets. Bid farewell to the old top modal and embrace this refreshed and user-friendly interface!🌟
Head over to your Settings in the left menu and click on Beta Features under Team to enable it right away. ⚠️ Please note that only team admins can activate this feature.
We'd love to hear your feedback. If you encounter any issues or have a great idea to improve the flow, please share it with us. You can do this by clicking the chat button or messaging us at support@swydo.com . If you opt out of the Beta, you can still leave your comments there!
Happy Reporting!
October 2023
Hey Swydo Users,
We've introduced a new option to elevate your data visualization: Donut Charts!
It's not just the hole in the middle! Donut charts are great for showing different categories. They help you see how each part relates to the whole, while pie charts show each category's portion without comparing them.
📊 To compare category proportions within your data.
🧩 To showcase a concise set of categories (usually 7-8).
💯 To present clear percentage labels. Perfect for data that adds up to 100%.
🌐 To compare various datasets or time periods using multiple Donut charts.
❓ To give clarity. Experience less confusion than with pie charts, thanks to the straightforward slice representation.
🌟 To achieve visual excellence in your presentations and reports.
🚦 To distinct categories. Highly effective when dealing with clear, non-overlapping categories.
🤔 Donut or Pie? Consider your audience's familiarity with Donut charts; they are less common than bar or pie charts, so ensure your clients easily grasp the visualization.
🚀 We hope you enjoy this new addition.
Happy Reporting!
September 2023
We are thrilled to announce that the Beta version of Shopify is now available in Swydo! 🙌
This marks a significant step forward in enhancing our e-commerce reporting experience, right alongside our Klaviyo and MailChimp integrations.
Here's a sneak peek at what you can expect:
Gain and share valuable insights into the financial and profit metrics of your campaigns:
Understand, optimize, and share the performance of your product campaigns.
Analyze your traffic and sales distribution, and share valuable insights with your clients and stakeholders.
How to Connect Shopify to Swydo from SWYDO on Vimeo.
Excited to give it a whirl? If you're not a Beta User yet, follow these simple steps:
⚠️ Please note that only team admins can activate this feature.
Beta testing is a great opportunity for you to provide us with valuable feedback.
🗣 Connect your Shopify store now and share your thoughts! You can do this by clicking the chat button or message us at support@swydo.com . If you opt out of the Beta, you can still leave your comments there!
Happy Reporting!
September 2023
Hey everyone!
We have added a full set of new metrics, dimensions, filters, and widgets for Facebook, Instagram, Google Ads, and Google Page Speed to help you slice and dice your data and share deeper insights with your clients 🙌 🚀 .
📌 Check What's New!
We've leveled up our Facebook Insights Integration with +45 new metrics related to Page Impressions, Page Actions, Video Views, and Post Impressions. 📈 Get ready to supercharge your social media analytics with:
✨Non-viral impressions 🌐
✨Page total actions 📊
✨Page post engagements 💬
✨Page fans online 🕒
✨Page video views by uploaded/hosted 🎥
✨Page views by referrers (logged in, unique) 🔗
…and many more!
We've just expanded our filter options to empower you with even deeper insights into your social media data. 📊 🔍
Now, you can effortlessly:
We've supercharged Google Page Speed with a new lineup of 6 KPIs - including:
✨ Largest contentful paint
✨ First input delay
✨ Cumulative layout shift
✨ First contentful paint
✨ Cumulative layout shift score
✨ Largest contentful layout score
We've also introduced three new default widgets:
📊 Result And Description by Audit
⚙️ Core Web Vitals Assessment
📸 Final Screenshot Performance.
We have added🔥 New and Returning Users as a dimension for your Google Ads reports to enable you to gain and share more comprehensive insights on user behavior and ultimately enhance the performance and effectiveness of your campaigns.
👥🎯 Give it a try for a better understanding of your target audience!
Stay tuned for more exciting updates 😄🚀
🧩 Do you miss any metrics or have ideas about improving our product? We encourage you to provide feedback to our support team at info@support.com or just hit the chat button to talk to one of our specialists.
Happy Reporting!
September 2023
We've continued improving the GA4 integration to help you gain and communicate better insights. Our latest updates include more filter options, the ability to exclude 'no set' data from your graphs, and expanded options to sort out conversion rates. Here are all the details in a row:
You can now slice your GA4 data by using filter options such as contains, starts with, ends not with , and some more:
We have also added a new filter capability to help you hide those pesky ‘not set’ values from your graphs and keep your chart's data noise-free:
We have added the option to sort your Conversion Rate by any custom preference, instead of showing only aggregated session conversion rate data, as before.
We hope you enjoy these new improvements. If you have any questions or feedback regarding GA4, message us at support@swydo.com or hit the chat button, and one of our specialists will contact you.
Happy Reporting!
September 2023
We are happy to announce a list of key upgrades we brought to various integrations to help you expand on your reporting capabilities. We have introduced new metrics, widgets, and filters across GA4, AccuRanker, CallRail, Pinterest, Call Tracking, TikTok Ads, and Google Page Speed to enhance your data analysis and reporting experience. Read further to find out what's new:
We have expanded our GA4 filter capabilities, which allow you to filter by more than 120 dimensions. These expanded filters cover a wide range of categories, from page attribution and demographics to e-commerce, events, and more, with the ability to dig deeper into various aspects of your data.
We have integrated several new KPIs, including Avg. CPC, Share of Voice (SOV), Search Volume, Rank, and Keywords, while introducing a fresh set of widgets such as Rank by ISO Week, Keyword Performance, Tagged Keyword Performance, and Highest-Ranking Page Performance to enhance your AcccurRanken reporting experience further.
Our integration has been enhanced with a comprehensive range of new KPIs, including Answered Calls, Missed Calls, New Calls, Duration, Avg. Call Duration, Text Conversations, with the valuable widgets, Calls by City and Calls By Day, and the introduction of a convenient preset template. Moreover, we've incorporated a specialized Company filter to sift through company-specific data seamlessly.
We have introduced two new filters that allow you to report on Top Pins and Top Video Pins, empowering you to generate reports with deeper insights into your visual content's performance.
We have introduced a new template and three new default widgets: Calls by Country, Tracking Numbers Performance, and Landing Path Activity Report. Also, some of the existing widgets were updated with new metrics.
Our latest TikTok Ads update encompasses the integration of Offline and Creative metrics, accompanied by the rollout of three innovative filters—Image Mode, Creative Material Mode, and Bid Strategy—providing you with even more nuanced control and insights for your analysis and reporting processes.
Our Google Page Speed toolkit has expanded by incorporating five new essential KPIs: Time to Interactive, Speed Index, Total Blocking Time, Largest Content Paint, and Cumulative Layout Shift, equipping you with comprehensive performance metrics to elevate your assessment and optimization strategies.
🙌 We hope you enjoy these updates. If you have questions or need help, send us an email to support@swydo.com or hit the chat button, and one of our specialists will be there to assist you.
Happy Reporting!
August 2023
We are pleased to share the latest makeover of our Client Page, designed to enhance your user experience and make it more intuitive and user-friendly.
Here's what's new:
🚀 Go and check it out now! We hope you enjoy a better reporting and monitoring experience with our enhanced Client Page!
Happy reporting!
July 2023
🚀 Google has released a new update to GA4, and so did we! A new set of dimensions and a more extensive data limit is now available for GA4 reporting, helping you to go deeper into your data 🙌. Check what's new!
We have introduced the display of Custom Channel Group as a dimension. Now, you can conveniently view the same data in GA4 interfaces as you have set up in your custom channel groups.
Important to note:
👉 Each property allows for a maximum of two custom channel groups.
👉 If no custom channel group has been set up in GA4, no dimension will be displayed in Swydo.
👉 We have introduced the ability to filter by a custom channel group, if one has been defined.
We have also introduced Session Google Ads Campaign Name and Session Google Ads Campaign ID. With these new dimensions, you can now gain deeper insights into your Google Ads campaigns at the session level, allowing for more precise analysis and optimization.
That’s not all. We have also added new time dimensions to help you gain insights into different time ranges and uncover hidden trends within your GA4 data.
You can now slide your data by Day of the week, offering the day of the week in English, and Iso Week, providing ISO week numbers starting Monday.
You can also gain a broader perspective with metrics such as Iso Year and Year Month, which combine year and month values for comprehensive analysis.
Additionally, you can use dimensions like Iso Year Iso Week and Year Week for a detailed understanding of ISO week dates and yearly performance.
🦾But wait, there's more! In addition to the aforementioned updates, Google has changed for good the quota capacity for reports. This remarkable enhancement reduces the chances of encountering data errors when loading your reports and ensures a smoother experience.
⭐️ Need assistance or want to share your feedback? Contact us at support@swydo.com or click the chat button to connect with our specialists. We're here to help!
Happy Reporting!
Exciting news for Klaviyo users!
You asked for it, and now we have it for you! Introducing Flow Stats, the latest update that brings new capabilities to your email marketing analytics 🚀 .
This powerful addition includes Flow as a dimension, allowing you to dive deeper into your email flows' performance over time.
We've also introduced a range of essential metrics to provide you with comprehensive insights. Now you can track: Opens, Open Rate (email only), Clicks, Click Rate, Placed Order, Placed Order Rate, Revenue, AOV (Average Order Value), and Revenue per Purchaser, and you have the ability to filter by Campaign Channel.
You also have the flexibility to exclude or select specific flows, ensuring you have complete control over your data analysis.
🦾 With these new features, you can unlock deeper insights, make data-driven decisions, and optimize your email marketing strategies for greater success.
Stay tuned for more Klaviyo updates!
⭐️ Need assistance or want to share your feedback? Contact us at support@swydo.com or click the chat button to connect with our specialists. We're here to help!
July 2023
Hey everyone!
We’ve got some exciting updates to share regarding our integrations. We have added a new set of metrics to Pinterest Organic, TikTok Ads, CallRail, and Google Ads. Take a look at what’s new:
Pinterest Organic:
Based on user requests, we’ve introduced a new widget that allows users to monitor their organic boards’ performance. These boards are curated collections of pins marketers use to showcase their products. With this new Board Performance Widget, you can track user engagement, including clicks and saves on the content within your boards. It’s a great way to determine which boards are most popular among Pinterest users.
TikTok Ads
With the latest update, you can now measure Engagements, including likes, comments, shares, and clicks, to gauge the overall performance of your TikTok ads. Additionally, the Engagement Rate metric allows you to calculate the percentage of engagements relative to impressions, providing valuable insights into content effectiveness. Moreover, you can now track individual budgets for specific ad groups through the Ad Group Budget metric and monitor the overall budget allocated for your TikTok campaigns with Campaign Budget. That's not all! We have also made Campaign Dedicate Type, App Promotion Type, Smart Target, Bid Strategy, Bid, AEO Report, and Call To Action available to enhance your advertising experience on TikTok further.
CallRail:
We’ve added a Milestone category field for Calls and Forms, enabling you to monitor your target audience’s progress through the sales funnel. This feature includes milestones like First Touch, Lead Created, Qualified, and Last Touch. Additionally, we’ve enhanced the options for analyzing forms, introducing metrics such as Good Lead, Total Forms, First Forms, and Lead. You’ll also find Time dimensions to track form submission growth and the ability to segment by Form URL, Person Id, First Form, and Medium. Furthermore, you can now include UTM source, Medium, and Campaign information in your reports.
Google Ads:
After an API update, we’ve introduced new metrics and dimensions for better insights. You can now analyze the performance of “Things To Do” Ads Campaigns with the Travel Activity Group and Travel Activity Performance metrics. Additionally, we’ve added metrics like Avg. Target CPA Micros and Avg. Target Roas for more comprehensive analysis. You’ll find new dimensions to analyze product segments, hotel branches, and Geo-targeted locations at the Campaign, Ad Group, and Account levels. Moreover, we’ve expanded the dimensions of Auction Insight Domain and Conversion Attribution to Account, Ad Group, and Keyword Performance.
⭐️ We hope you find these updates helpful in optimizing your campaigns and gaining valuable insights.
July 2023
We've got some exciting news! You can now add Facebook reel-related metrics to your reports in Swydo. We're talking about likes, video view time, social actions, average watched time, impressions, and plays.
But wait, there's more! We've also thrown in two new dimensions: Time and Reels Preview. With these, you can easily keep tabs on your performance over time and highlight those top stories.
Don't miss out on these new metrics. Update your Facebook reports now and unlock a world of insights to propel your Facebook Reels strategy to new heights.
July 2023
🔍 We're excited to announce the enhancement of the global search bar in the side menu. This update aims to make accessing relevant information easier and improve your overall user experience.
This modification speeds up the process of finding information by providing easy access to important pages like Clients, Monitoring, and Reporting. It also gives you quick access to recently visited clients and reports, saving you the trouble of manually searching for frequently accessed items.
And here's the best part: we've added keyboard shortcuts to make it even more convenient. You can activate the search bar anytime by simply pressing Command (⌘) key + K on Mac, or Control (Ctrl) key + K on Windows.
With these improvements, we hope to save you time and increase your productivity by making searches faster and more efficient. Enjoy the enhanced user experience!
June 2023
We are excited to share that we have introduced additional metrics and widgets, expanding the range of reporting options available to you. Furthermore, we have enhanced existing templates and introduced a brand new template.
Take a glimpse at what's fresh and noteworthy:
Here is the complete list of newly added KPIs, Charts, and Tables:
We have not only enhanced our existing templates but also introduced a new one, offering three distinct reporting focuses:
June 2023
We are excited to announce that we have given a fresh makeover to our existing Google Analytics 4 template and have launched a brand-new one 🙌.
On the one hand, we have introduced new metrics and widgets that specifically focus on website performance to our existing template. On the other, we have launched a completely new template that is designed to provide an in-depth analysis of sales-related data.
Both of these enhanced templates are now readily accessible in our template gallery and will help you to create your tailored report in a few clicks. 🥳
Our GA4 integration has been updated with new filters, KPIs, and default widgets to give you more flexibility in analyzing your GA4 data.
Here it's what's new:
✅ Filters: First User Source, First User Source Medium, First User Medium, Source, Source / Medium, Medium, and Campaign.
✅ KPIs: Sessions per user, Engagement duration / session, Transactions, Average Purchase Revenue, and Purchase Revenue
✅ Default widgets: Historical Performance - Website, Historical Performance - Revenue, Users by session default channel grouping, Conversion Performance, Purchase Revenue By Day, Transactions by Day of the week, Ads Campaign Performance, and Top Google Ads Keyword.
Ready to use these new filters, KPIs, and default widgets to gain more insights into your data? Go and try them out!
Watch our latest webinar GA4 Reporting Simplified, and deep dive into handy tips to master your Google Analytics reporting.
👉 If you need extra help, email us at support@swydo.com or hit the chat button to talk directly to one of our specialists.
June 2023
We're thrilled to announce the latest addition to our feature set: the all-new Favicon feature! Now, alongside our existing team logo, you can customize your Swydo experience even further.
It's that little icon you see in your browser tab or bookmark bar representing your favorite websites. With our new Favicon feature, your agency can provide clients with a highly branded experience when sharing reports.
Your team logo can be used on the report covers of your clients, while the team icon is a favicon used on dashboards, online reports, and pdfs.
Well, it's all about making Swydo truly yours. With the ability to set a custom Favicon, you can now add your company logo, a client logo, a specific image, or any icon that resonates with your brand. This small but impactful customization gives you a consistent visual identity across all your browser tabs, enhancing your overall branding and user experience.
Here are some key highlights of our new Favicon feature:
🎨 Customize Your Tab: Select a favicon that best represents your brand, ensuring instant recognition and differentiation.
📐 Easy Setup: Setting up your custom Favicon is a breeze! Go to Settings and under Whitelabel click on Team Name and Logos, and voila!
💡 Stay Engaged: The Favicon serves as a subtle reminder of your presence in the browser, keeping you top-of-mind for your team members and users.
Ready to stand out from the crowd? Go and give the new Favicon feature a spin.
Got questions? Contact us at support@swydo.com or hit the chat button and talk directly to one of our specialists.
May 2023
The Reports section has been updated with a more modern and simple design to help you find your reports easier and spot all essential information in one view.
The new Reports Overview includes the report’s name, the icons of the integrations used in the report, and scheduled info, all in one view. It also has a new top menu bar with a search bar and filters to search reports by Client or Status.
We have also made it possible to assign multiple participants to a client instead of limiting it to a single account manager and several contributors.
April 2023
All teams with the beta feature active in their settings can now access our new Reports Overview.
✅ A top menu bar with a search bar and filters to search reports by Client or by Status.
✅ An overview with all the reports' names, the icons of the integrations used in the report, and scheduled info, all in one view.
Go to your Settings and activate your Beta Features under Team.
👉 This option is only available for admins, as it will make the beta features available to the entire team.
In case you deactivate the beta feature, make sure you share with us the reason why you are opting out. Your input will help us improve the feature before it is fully released.
March 2023
The CallRail integration is updated with form submission metrics to allow you to report the performance across multiple touchpoints. With this update, you can now report Raw Leads from Campaigns, Total Form Submission from source, keyword, referring page, and landing page, and use Tags as a filter.
If you are a Semrush user, you can now report your Adwords Cost and Adwords Traffic within the competitor performance table widget and use Adwords Cost as KPI.
Youtube has added the option to add City and Creator Content Type as dimensions to their reports, and so did we. As of now, customers can show their clients the city where the user activity took place, as well as the type of content that is associated with the user activity, such as shorts, story, or video on demand.
Our Google Search Console integration has been updated with new default widgets, allowing you to create a complete report in seconds.
Start sharing results on KPIs such as Impressions, CTR, and Avg Position, as well as metrics such as Clicks by Country/Territory, Clicks by Device, and Sitemap Performance.
Ready to try it? Go to your Google Search Console report, and add the widget of your preference:
March 2023
Do you want to become a beta user and be the first to test our work-in-progress features? You can now activate this option in your Settings and receive new beta features as they're released automatically. 🙌
How? Go to Settings/Team/Beta Features and set yourself ready to receive the next beta release automatically:
✅ If multiple beta tests are running, you can cherry-pick which ones you want to enable, gaining greater control over your preferences.
✅ You can also disable any beta features and share feedback on why you didn't like them, which will bring valuable insights to our team.
⏳ We don't have any beta features running right now, but one is coming very soon. Curious? Make sure you enable this option:
March 2023
We have added the option to customize the default date range of the monitoring feature, which is standardly set to 30 days.
Do you usually monitor a different timeframe? Now you can set your default date range by going to settings/data/monitoring date range and adjusting it how you want. Simple!
March 2023
We are happy to share that we have new metrics available for your Facebook reports. Check out what's new:
Facebook deprecated this metric a while ago, but after much criticism, it was reintegrated, and so did we. You can find it under Filter in the Campaign Insights widget.
By using the 28-day attribution window, you can observe the actions taken by a user within 28 days before conversion. It is a very useful metric to understand the customer journey and the steps to achieve conversion.
Do you want to show how a Facebook page is rated on your reports? You can now use the Page Rating metric, which is determined by various factors, including user reviews and recommendations about your business page.
This metric can be used with the Custom Page Insights Widget.
👉 Keep in mind that only Pages that have enabled Recommendations are eligible to display a rating, and a Page may not have a rating if it hasn't received enough Recommendations.
We have also added a few new metrics to help you track and report the conversations on your Facebook page. These are Total Conversations, Marked as Spam Rate, Conversations Marked Spam, Blocked Rate, and Total Blocked Conversations.
Where to find these metrics? Go to Custom Page Insights Widget and find them under Messages:
March 2023
While the clock is ticking for Google Universal Analytics, we continue optimizing our Google Analytics 4 integration to help you communicate results smartly.
Check out the new set of default widgets we released this week:
Engagement
New users by day
Returning Users by day
Conv. By Day
Average Engagement time By Day
User Retention
User Stickiness
Month Performance
E-commerce
Ecommerce Purchases and total purchasers by day
Purchaser Conversion Rate by Day
Item Purchase Quantity by day
Issues
Crash-free users rate by week
February 2023
Curious about how viewers found your Youtube videos? With the newly added dimension "Traffic Source Type" you can now easily track and report it.
We have also added a set of new default widgets to help you enrich your Youtube reporting:
Here is what's new:
✅ Playlist Performance
✅ Video Performance
✅ Audience Watch Ratio By Elapsed Video Time Ratio
✅ Subscribers Gained and Subscribers Lost by Day
✅ Average View Duration by Country/Territory
✅ KPIs: Subscribers Gained, Likes, Comments, and Share.
February 2023
Time flies when you are busy, and January was not an exception for our team, who kicked off 2023 with many new updates. Curious what are the latest releases? Keep reading!
We have added a new template to help you build a complete SEO Semrush report in a matter of clicks. Connect your Semrush data, go to templates, select our new SEO Semrush template, and get ready to analyze and communicate relevant insights such as Authority Score, Referring Domains, Backlinks, Domain Organic Performance, Top Organic Keywords, Position Tracking, Competitor Performance, and Site Audit metrics.
Our GA4 integration is updated with a set of Google Search Ads 360 dimensions, including Session SA360 Ad Group Name, Session SA360 Campaign Name, Session SA360 Creative Format, Session SA360 Engine Account ID, Session SA360 Engine Account Name, Session SA360 Engine Account Type, Session SA360 Keyword, Session SA360 Medium, Session SA360 Medium, Session SA360 Query, Session SA360 Source, Session Campaign ID, and Session Campaign Name.
We have made significant changes to the Google Business Profile Integration in response to their latest updates, including new metrics, name changes, and removals. Here is what’s new:
Our GA integration has been updated to its latest version, which brings a set of new metrics, including Campaign Primary Status, Campaign Primary Status Reason, Publisher Purchased Clicks, Publisher Organic Clicks, Publisher Unknown Clicks, and No. of clicks for Sitelinks in the landing page view report. Unfortunately, Google has removed Gmail ads support, and so did we, but you can use Discovery Campaigns instead.
Our user profile page has been updated with a new design to give it a fresher look and make it easier to navigate and invite team members. Check yours out now if you haven’t done it yet.
You can now find the sections User Profile, Help & Support, and Latest changes at the bottom of the sidebar instead of in the top menu. This change allows us to provide you with a cleaner screen and an improved navigation experience.
👉 Do you have feedback or questions? Hit the chat button or send us an email to support@swydo.com.
Happy Reporting!
February 2023
Our team has been working hard to prepare for the last releases of 2022 before heading toward the Holiday Season. We have launched a new design for the date range picker, added new metrics to Facebook, Callrail, and Google Analytics 4, and released a few improvements to the Semrush integration.
🎅 Keep reading to find out more.
We have redesigned the Date Range Picker to ensure it is always visible so you can access it and modify it easier. You can find it now in the top bar's right corner. The new design includes a new icon, a side settings panel, an updated customization flow, and permanent visibility on the reporting page.
We have optimized the Semrush integration to make creating project/domain analysis reports easier. Instead of having the hassle of adding filters each time you want to specify data for a project, you can now use a separate data source for each domain. This way, by default, all your data will be linked to it when creating your report, saving you time.
How much are your competitors spending and driving from PPC? We have added two new metrics to help you evaluate your competitor's paid strategy and find answers to these questions: AdWords Traffic and AdWords Cost. Add them to your Semrush report now and start benchmarking your PPC efforts.
We added a new metric for Videos: Video Total Play Time, which tells you how much time viewers have spent watching your content.
We also added the Uncategorized category to show data of people who opted out when filtering a KPI by publisher or placement.
We deprecated the Results metric of Facebook Ads due to changes in how FB measures them. Of course, you can still track the results of your FB ads campaigns, but to do this, you need to select the targeted metric associated with the campaign objective. For example, if you set your campaign objective to "conversions," you need to choose the type of conversions results you want to see, such as "leads" or "purchases."
Be aware that as of this week, you can't add the results metric to any widgets anymore. If it's already used on a report, make sure you replace it manually or remove it.
We have made a minor update to the Callrail integration to help you track back your leads' timeline faster. As of now, you can find a new Timeline-URL field with a link to the lead's timeline.
The Google Organic Search field has been updated with four new metrics:
December 2022
We are thrilled to announce that we just launched a new Monitoring section and an improved Client overview feature to help you keep track of your clients KPIs and team performance.
These two features are a step further in our plan to enhance our monitoring tools, which we will continue to develop in the coming year.
With the new monitoring tool you can:
✅ Organize all your client's information in one view
✅ Search by projects
✅ Filter by Client or Manager
✅ Filter by KPI state
✅ Compare different time ranges
✅ Create new projects and assign them to clients
We have also improved the Clients section to provide you with a cleaner and better-organized overview. There you can find a complete list of your clients names and logos and filter them out by manager, KPI state, or starred Client.
👉 Check out this article and learn how to create a
Monitoring Dashboard.
December 2022
🚀 We are very excited to announce that we have added Klaviyo to our portfolio of integrations.
Klaviyo is one of the fastest-growing marketing automation platforms and a must-have for Email and SMS marketing.
As of this week, you can connect your Klaviyo data with Swydo and start reporting your automated Email and SMS campaign performance over time, as well as tracking the most relevant conversion metrics from your eCommerce websites.
We have also made available a new report template and a set of default widgets ready to be used 🙌.
✅ Filter by Email or SMS
✅ Report at Campaign or Time Level
✅ Monitor and analyze email and SMS performance with metrics such as Recipients, Open Rate, Click Rate, and Unsubscribe Rate, among others.
✅ Keep track of the Conversions from e-commerce websites with metrics such as Fulfilled Order Rate, Placed Order Rate, Avg. Fulfilled Order Value and Avg. Placed Order Value, among others.
✅ Tackle deliverability issues with metrics such as Failed to Deliver SMS, SMS Failed Delivery Rate, and Successful Deliveries.
✅ Keep track of your target audience behavior over time with metrics such as Bounced Email, Clicked Email, Dropped Email, Marked Email as Spam, Opened Email, Received Email, and Unsubscribed.
👉 Check out this article for the complete list of metrics.
Google Analytics 4 updates
We just added a new set of item-scoped and ads metrics to our Google Analytics 4 integration. Check out here the complete list:
Ads Clicks, Ads Cost, Ads Cost Per Click, Ads Cost Per Conversion, Ad Impressions, and Return on Ad Spend.
Items Added To Cart, Items Checked Out, Items Clicked In List, Items Clicked In Promotion, Items Viewed, Items Viewed In List, and Items Viewed In Promotion.
Our GA4 integration has been updated with the latest compatibility changes announced by Google (*Read more here).
🛎 Please review your GA4 reports, and if you see any incompatibility errors, make sure you adjust the metrics and dimensions in your widgets with the ones available.
Got questions? Hit the chat button or email us at support@swydo.com. We'll be happy to help you!
Your Swydo Team.
November 2022
If you are one of those marketers who love keeping track of your total amount of clients and reports, this minor update is for you. As of this week, you can quickly spot the answer to this question directly in the menu of your Swydo app.
🔦 Curious? Check out your menu and find out what's your total counting!
Happy Reporting!
November 2022
Hey GA4 users, we just released a new set of widgets to help you build your reports faster.
👉 See here the complete list of new default widgets:
Happy Reporting!
November 2022
If you were missing the Reach metric in your LinkedIn reporting, we have good news to share: it is back!
After having it deprecated and replaced with similar metrics, LinkedIn decided to bring Reach back, and so did we. This is because customers were unhappy with the removal and asked for its return. LinkedIn now deprecated the replacing metrics 1-day/7-day/28-day reach, and so did we.
We have continued to update our Google Analytics 4 integration with more metrics to help you enhance your reporting. Check out here some of the latest additions:
⭐️ Tip:
Check out our ready-to-use Google Analytics 4 preset template in the report templates section and create a complete report with a few clicks.
Happy Reporting!
November 2022
We are very excited to announce that our new
integration is now available for all our beta users. We will test it during the upcoming weeks and once all the details are fine-tuned, we will release it for all our customers.
Klaviyo is a marketing automation platform that gives email marketers direct ownership of consumer data and interactions. With Swydo, you can now start reporting your Email and SMS campaigns performance over time, as well as start tracking the most relevant conversion metrics from your eCommerce websites.
Do you want to be part of the beta test? Send us an email to support@swydo.com and we will include you in the program.
October 2022
We just released a new template gallery with 29 templates ready to be used and help you speed up your reporting. 🚀
This new gallery combines 2 sets of templates:
✅ Your team's own customized report templates, which are of course still available as you are used to.
✅ Our new set of Swydo preset templates, which we will continue to expand and update over time.
Go to the Report Templates section on the left menu:
Your template gallery will open and you will find your customized templates at the top of the page, and all our available Swydo presets at the bottom.
With this update, we aim to help you communicate meaningful insights in a smarter and simpler way.
👉 Questions? Click the bubble chat on your screen or email us at support@swydo.com
October 2022
We have redesigned the look & feel of the KPIs to help you to communicate insights more clearer, focusing on the elements that matter the most: your numbers, your targets, and your growth over time.
The new design includes:
With this new design, we aim to help you communicate your results in a smarter and simpler way.
October 2022
We just updated our Snapchat integration with a set of new widgets that will help you create a complete report with the most important metrics in a matter of clicks 🙌.
⭐️ We hope you enjoy this update!
Happy Reporting!
October 2022
Did you know that you can import any data into Swydo by using our Google Sheets integration? We just created a new video to guide you through the steps and help you include any third-party data into your reports and dashboards 🎉.
✅ Ensure your spreadsheet will work with the Google Sheets integration
✅ Connect Google Sheets as a data source
✅ Add a Google Sheets KPI or widget to your Swydo report
👉 Try it out now and give an upgrade to your reports by adding any data you want.
September 2022
As always at Swydo, we are working behind the scenes to improve your reporting experience. Check out here the latest updates to our integrations:
We added Location Filter to the Local Posts widget to help speed up the reporting process. If 'All Locations' is selected in the data source, you will now find an optional filter to select which locations you want to show posts from. We are also automatically filtering out by location depending on the selected datasource, so you don’t need to do that manually anymore.
We have added Campaign Filter to Snapchat, an option that allows you to cut down the output of results in your reports to help you focus on each campaign.
You now have the ability to preview the thumbnails of your youtube video ads as well as of your discovery carousel ads by using the Google Ads Performance table widget in your Swydo reports.
Google Ads fields have been updated with 2 metrics: “Value per conversion” and “Value per all conversions”, 2 metrics that help measuring and optimizing the business impact of ad campaigns more accurately.
We have extended our LinkedIn integration with 6 new metrics intended to optimize the reporting of “reach” and “frequency”:
We have updated Pinterest Organic and Pinterest Ads with default widgets to help you save time by adding and displaying the most relevant metrics of your campaigns with just a few clicks.
Try them out now and enjoy your Pinterest reporting!
September 2022
If you are using Google Analytics we have good news for you. We just split Google Analytics into 2 different integrations to facilitate the reporting of your data from each respective property 🙌.
Customer journeys have become more complex and it is very important for marketers to be able to measure fragmented events together to provide actionable insights. The new Google Analytics 4 allows users to track multiple data sources from both app and web with a focus on events instead of hits.
That's why in your Swydo app you can now find Google Analytics 4 and Google Universal Analytics as a separate integration, to make your reporting life easier.
We've got you covered!
While the marketing world prepares to sunset Google Analytics 3, here at Swydo we've got you covered with 2 separate integrations and a dedicated template for each:
👉 Connect your Google Analytics 4 now and create a complete report with few clicks by using our template or our premade widgets. See a sneak peek of a sample report with some of the main metrics available:
The clock is ticking!
Google has announced that Universal Analytics will stop processing new hits in July 2023 and Google Analytics 360 in Oct 2023, so if you still rely on these properties for measuring your client’s data, it’s very important to start migrating to Google Analytics 4 as soon as possible.
With our new integration you will be able to allocate all your Google Analytics reports into the right property so you can easily identify which reports belong where and what still needs to be done during this transition period.
👉 Not in Google Analytics 4 yet? Read here how to make the switch.
Remember that you can contact us anytime at support@swydo.com if you need any help. We'll be very happy to assist you .
September 2022
We are happy to announce that we have finalized the update of all the available Google Ads UI formats into Swydo, making it easy for you to visualize through the Google Ads Performance widget how your ads look and how they are performing. There are 2 dimensions available for previews:
✅ Google Ad: Includes headline, link, and description for all available ad types.
✅ Google Ad Preview: Recreates how the different ad types are shown to the target audience.
Here are some examples of how they appear in your Swydo report:
👉 Try them out now.
August 2022
We are very excited to share that as part of our exclusive partnership with Semrush, it is now possible to create Site Audit Reports with Swydo. 🙌
Connect your Semrush data sources now and in a matter of few clicks you will have a complete report to monitor the health of your website or of your client's websites. This way you will be able to quickly review the amount of pages crawled and spot any existing issues that may be preventing the domains you manage from growing.
Our Semrush Site Audit report includes metrics such as "Last time crawled", "Pages crawled", "Site health", "Errors", "Warnings", "Crawlability", "HTTPS", "Int. SEO", "Site Performance", and "Internal Linking", among many others.
✅ A Semrush template will be available very soon. Stay tuned!
Happy Reporting!
August 2022
We have updated the name of the Google My Business integration to Google Business Profile, in line with the recent rebranding made by Google.
What has changed?
Google has removed the Google My Business mobile app to reinforce users to manage their business profile via the Google Maps mobile app or Google Search to "keep things simple". You can find more info here.
👉All your existing data sources will still appear with the old name, but in case you want to add new ones, you will find them as Google Business Profile.
Multiple names
The rebranding of the name is not new. Probably you remember that before Google My Business this application was called Google Places, and before that Google+ Local, and before that Google Places, and before that just Google Local.
🔔 Please be aware that these changes won't have any impact on your existing data and reports.
Happy Reporting!
August 2022
If you are advertising on TikTok and haven't started using our TikTok ads integration yet, this post will help you to kick off your first report very easy.
How? Go to your Swydo app and on the left navigation column click on Templates. You will find a dedicated one called “TikTok Ads Template”, which will help you pull and organize all the main KPI’s of your TikTok Ads campaigns with a few clicks.
For more information about how to connect your TikTok Ads data to Swydo and what metrics are available, please read this article:
https://help.swydo.com/en/articles/6318676-tiktok-ads
Happy Reporting!
August 2022
If you have been creating extensions in your Google Ads account lately, you may have noticed an option under Extensions called "Upgraded".
In Swydo we got you covered, so as of this week you can add the "Custom Extensions (upgraded) widget" to your reports.
Extensions are being upgraded to enable new features and reduce complexity of extension creation and management. The main benefit is that it allows marketers to use extensions not only at group level, but also at campaign level and account level, plus it brings a new feature to pause campaigns.
👉 Find more info from Google Ads about this migration and what it means for your extensions data here https://swy.do/63PdL5L87
If you have any questions, please contact us at support@swydo.com .
Happy Reporting!
August 2022
Times change and so do we! After 11 years evolving as a company, we decided it was time to refresh our brand.
Today, we are proud to introduce new energy to Swydo with a new palette of colors, new typography, and a modified logo that reflects better who we are now as a product and as a company. We have also redefined our mission statement and our brand values, in line with the results of valuable teamwork and insightful customer feedback.
As of today you will see a Swydo interface with bigger letters, lighter and brighter colors, rounded edges, and a bit more space between characters to make the experience of reporting a more pleasant one.
We love our logo and what Swydo stands for: “Show what you do online”. We also feel very identified with the 4 colorful people standing strong and symbolizing the essence of our job: Communication.
With this reasoning in mind, we decided to stay as close as possible to our existing logo, but give it a fresher and more modern look. We have made the colors lighter, improved spacing, and refreshed the edges. Here the results:
We call it Tulip, as it was born in the Netherlands, the home of our company, and its colors represent our brand personality:
Friendly, Modern, and Playful.
You will find these new colors in our platform, our website, our marketing communication, and of course in our logo. They bring to mind different moods and emotions that relate to trust, intelligence, growth, creativity, friendship, and playfulness.
Our new typeface is called Epilogue, a flexible, clean, and playful font made in New York. It has a simple feel with small quirks for easier readability.
Our brand identity
To redefine who we are, we onboarded on an exercise where we imagined our brand as a person and described it with all the characteristics related to it. After conveying and aligning on a long list of qualities, we selected the 3 main attributes that resonate the most, and which we are now proud to present as our company values:
Together with our values, we also redefined our Mission:
With these changes we aim to make the experience of reporting a more joyful journey for all our clients.
⭐️ If you want to know more about our Brand Refresh, please visit our Blog!
Happy Reporting!
August 2022
We are very excited to announce that we have successfully completed the beta test of the new TikTok Ads integration and it is now fully released and available for all of our users. 🎊
TikTok has become a must-have advertising platform for marketers targeting young people, and here at Swydo we got you covered! Our new TikTok Ads integration includes all the key metrics needed to report the performance of your ads and and to analyze your audience:
✅ Report at all levels --> campaign, ad group, ad, and their history.
✅ Monitor your audience; e.g. clicks by age/gender, country, and platform.
With this integration we have also made available a new report template and a set of default widgets ready to use.
How to start?
👉Go to Templates.
👉 Go to Report Templates.
👉Go to Search and type “TikTok Ads Report” or scroll down. (Templates are organized alphabetically).
👉Go to Create Report at the top right corner of your screen and select a client.
👉Add / select your TikTok Ads data source and click Create Report. All your metrics will be filled automatically.
That’s it!
Now start customizing your report by adding or editing widgets and by adjusting the branding style according to your needs.
🚀 Enjoy this new integration!
July 2022
📣 Important update: As of today you can find all your team information such as Billing, Connections, and Custom Integrations under Team Settings, which is now located on the left side menu instead of on the right corner of the top bar.
With this new design we aim to provide you with a more complete and organized overview of all your settings to ensure a smoother reporting journey.
👉 Check it out now and let us know if you have any comments or questions. We’d love to hear your feedback!