The past months, we have been hard at work updating our Google Ads integration to the newest version of Google’s Ads API. With this, some new features from Google are available but also some of your data may look different than it did before.
Below, we will outline the most important updates.
Google has split up their audience performance statistics into two categories: Campaign audience and Ad group audience.
What do I need to do?
We will automatically update all your widgets to use one of the two new categories based on your widget’s settings:
- If any fields/filters only available for ad groups were selected, the widget will start using the Ad group audience category.
- Otherwise, it will use the Campaign audience category.
Do note that the data shown in your widget may differ because it no longer contains both campaign and ad group audience data.
Besides this update, Google has also added support for more data from their platform!
New campaign types
The following campaign types are now supported and will be returned when retrieving data for Google Ads:
- Hotel campaigns
- Smart campaigns
- Local campaigns
- Performance Max campaigns
- Discovery campaigns
Income range performance
See what type of audience performs best for your ads and improve your targeting with Income range performance. This category allows you to see how the different income ranges of your audiences perform.
User location view performance
Besides Geo performance, it is now also possible to see the statistics of user locations! Create a geo bubble map to visualise this data for your customers.
Some additional fields have also been made available in widget categories that could support them! Below a list of new fields you may find:
- Cost per phone call
- Avg. call duration
- Avg. impression freq./user
- Dimension & filter:
If you have any questions or feedback, please don't hesitate to reach out to our support team through the in-app chat or by sending an email to firstname.lastname@example.org.