Facebook has released a new version of its APIs for Facebook Insights and Instagram Insights, which includes an update to their permissions structure. Because of this update, existing connections for these integrations need to be reauthorized to accept the new permissions structure.

What do I need to do?

If you have a connection with Facebook Insights or Instagram Insights in your account, you will need to reauthorize it before your next report goes out (e.g. your monthly reports on the 1st of June). Connections that are not reauthorized will no longer pull in data; Scheduled reports using them will fail to send until the connections are reauthorized.

If you're using our Facebook Insights or Instagram Insights integrations, you'll have received an email informing you of this breaking change.

Don't know how to reauthorize your connections? Click here!

Now, available for all customers, our latest Technology Partner integration: AdCalls.

Optimize your marketing campaigns, website and sales conversions with AdCalls call tracking data. Gain insights into all your telephone conversations by time period, domain, location, traffic source and more.

Read more about AdCalls on their website (adcalls.nl) or click here to go to our help article and find out how to connect your AdCalls account.

Are you a vendor, tool, or software solution, and do you want to make an integration available for all Swydo users? Read more about becoming a technology partner and sign up here!

Today, we're releasing two new features to our Beta Program customers: Custom Integrations and an integration with AdRoll!

Custom Integrations

Custom integrations allow you to create your own integrations to use in your reports. Click here to read more on custom integrations and how to get started!

Are you a vendor, tool, or software solution, and do you want to make your integration available for all Swydo users? Read more about becoming a technology partner and sign up here!

AdRoll

AdRoll’s leading retargeting platform gives you cross-channel attribution that aggregates all your campaign data across your paid marketing channels. The platform helps you build a brand, turn visitors into customers, and grow customer loyalty.

Read more about AdRoll on their website www.adroll.com or click here to go to our help article and find out how to connect your AdRoll account to Swydo!

Want to become part of the Beta program and be the first to try out new features? Send us a message through the in-app chat or email us at support@swydo.com.

Now available for all customers: 2 new ways to visualize your data & an update to how our existing charts are visualized in reports!



A huge thank you to all of the Beta Program companies for providing us some great feedback to help us improve the chart visualizations during the beta period!

Heatmaps

Heatmaps allow you to easily visualize the most popular (hot) and unpopular (cold) values in a data set.

Treemaps

A treemap is perfect for visualizing how segments in your data compare to each other.

Chart updates

We have created the new visualizations from scratch with new technology, meaning we could resolve any issues that weren’t solvable before, while making the charts flexible in such a way that we can start building new features for them in the near future.



The following visualizations have been updated:

• Bar chart

• Column chart

• Line chart

• Area chart

• Spline chart

• Spline Area chart

Height update

The most important difference is that the new charts are slightly taller than before. This was a very difficult decision since the height affects existing reports, but after careful consideration and feedback from our testers, we’ve found that the benefits outweigh the downsides. In the old visualizations, things such as the chart legend would take up a lot of the space from the visualized data, causing this data to be less readable. With the slightly larger height, the readability improves significantly, especially for more complex data.

Because of the height update, widgets might shift slightly in your reports. Please make sure to check your PDFs before they are sent out this month to ensure the layout is still how you want it to be!

As always, let us know if you have any feedback on the new charts or the updated visualizations! All feedback is greatly appreciated and will help us further improve Swydo.

Our AccuRanker integration is now officially out of beta and available for all Swydo customers!

With its sole focus on tracking organic keyword rankings, AccuRanker has managed to become the world's fastest keyword rank tracker.

Read more about AccuRanker on their website www.accuranker.com or click here to go to our help article and find out how to connect your AccuRanker account to Swydo!

Want to become part of the Beta program and be the first to try out new features? Send us a message through the in-app chat or email us at support@swydo.com.

Today marks the official launch of our Technology Partner Program, allowing vendors, tools and software solutions to integrate their own platform data with Swydo. Learn more about Swydo’s technology partner program and how we support our certified partners through integration and co-marketing resources.

One of the first technology partner integrations to launch comes from call tracking platform Qooqie!

Qooqie

Qooqie is a call tracking application, allowing you to gain insights into your phone conversions. Read more about Qooqie on their website (qooqie.com) or click here to go to our help article and find out how to connect your Qooqie account to Swydo!

Today, we're happy to announce that we released our newest beta feature: Custom metrics!

What is a custom metric?

A custom metric allows you to calculate your own metrics. You can, for example, combine multiple metrics to create a single value, or adjust a metric's value.

What can I do with it?

You can use the feature to create your own metrics to use in reporting for your clients! Here are some examples of how you can use custom metrics:

• Add your fee to a client's Google Ad spend so they can see the entire cost instantly
• Combine different types of click metrics to create a single metric that shows only relevant clicks to your client
• Create your own return on ad spend metric which takes into account extra revenue per conversion that’s not available in the integration’s data.

When can I use it?

Right now! Check out the help center for instructions to get started. Do keep in mind that this new feature is only available for our boutique, loft and enterprise plans.

Feel free to reach out through in-app chat or with an email to support@swydo.com if you have any questions!

Now available for our Beta program customers: Qooqie!

Qooqie is a call tracking application, allowing you to gain insights into your phone conversions. Read more about Qooqie on their website (qooqie.com) or click here to go to our help article and find out how to connect your Qooqie account to Swydo!

Want to become part of the Beta program and be the first to try out new features? Send us a message through the in-app chat or email us at support@swydo.com.

Our Beta program customers now have access to our newest integration: AccuRanker!

With its sole focus on tracking organic keyword rankings, AccuRanker has managed to become the world's fastest keyword rank tracker.

Read more about AccuRanker on their website www.accuranker.com or click here to go to our help article and find out how to connect your AccuRanker account to Swydo!

Want to become part of the Beta program and be the first to try out new features? Send us a message through the in-app chat or email us at support@swydo.com.

Facebook has made some changes to its Facebook API, which means the following for your widgets:

Facebook Ads The metric Relevance score is deprecated. This metric is replaced with the following three metrics:

• Quality ranking
• Engagement rate ranking
• Conversion rate ranking

The metric 10-sec Video Watched Actions Total with Video Watched Thruplay Actions. And the metric Average cost per 10-second video view Total with Cost Per Thruplay Total.

The following metrics were already deprecated, but now they are being removed from the API as well.

• App custom event
• Website adds to cart (Conv. pixel)
• Website checkouts initiated (Conv. pixel)
• Key page views (Conv. pixel)
• Website leads (Conv. pixel)
• Other website conversions (Conv. pixel)
• Website registrations completed (Conv. pixel)
• Offline conversion
• Messaging Replies

Facebook Insights

• Offer Claims

Since Facebook has removed these metrics, we will have to remove them as well.

What do you need to do? Nothing! The widgets are being automatically updated, so you don’t have to do a thing. As for the removed metrics, still nothing ;) They will be removed automatically.

Feel free to reach out through in-app chat or with an email to support@swydo.com if you have any questions!