Beta

Now available for our Beta program customers: Search Ads 360, Pinterest Ads and Pinterest Organic!

Search Ads 360 is a search management platform that helps agencies and marketers efficiently manage some of the largest search marketing campaigns in the world, across multiple engines and media channels. Swydo now integrates with Search Ads 360 in the Beta program.

Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more. With more than 500 mln users Pinterest is a large platform to target consumers. We now integrate with Pinterest Organic and with Pinterest Ads via our Beta program.

Try out our new Beta integrations and let us know if you encounter any issues! And of course we also love to hear feedback if you’d like something added or changed to the integration. When the integrations are successfully tested by our Beta users, they will be released to all Swydo customers.

Want to become part of the Beta program and be the first to try out new features? Send us a message through the in-app chat or email us at support@swydo.com.

Update

Facebook has implemented changes to the Marketing API to be compatible with the Apple App Tracking Transparency framework. To be in sync with those Facebook API changes we have updated our Facebook data connection.

What are the consequences?

We have migrated some metrics that are not compatible with these new API updates or that are not available anymore. As much as possible we have replaced these metrics with alternatives.

Furthermore did we remove the attribution windows 28-day click, 28-day view en 7-day view filter options, as these were deprecated already by Facebook, so we removed them as a selectable option.

Do I need to do anything?

All you widgets and KPIs should still work and be populated with data. You could check the widgets that had the 28-day click, 28-day view en 7-day view attribution window filter for a new filter option.

If you have any questions, please don't hesitate to reach out through the in-app chat.

Update

Facebook announced changes to their attribution window structure due to updated requirements by Apple that are being rolled out starting this week.

What does this mean?

Facebook has added a new option to their API allowing us to automatically fetch the statistics for your campaigns and ad groups with the attribution windows you setup for them. Starting today, we will be using this option as default, so your attribution windows will be taken over automatically.

Do I need to do anything?

If you want to use a different attribution window for the data you're requesting, you can still overwrite it using the "Action attribution window" filter available in your widgets. Otherwise, we'll use the default attribution windows as defined by Facebook.

If you have any questions, please don't hesitate to reach out through the in-app chat or by sending an email to support@swydo.com

New

We are happy to announce Snapchat is now available for all Swydo customers. 🎉 The integration allows you to report on your Snapchat marketing efforts. Shout out to everyone in the Beta Program helping us make this happen!

Besides this, we've expanded our Google My Business and HubSpot integrations with the following new functionalities.

HubSpot

You can now report on statistics for your email campaigns and deals! When adding a new HubSpot widget, you'll see two new widget categories to create widgets from: "Deals" and "Emails".

Emails

The Emails category allows you to report on your email campaign statistics. Use this to show email campaign metrics such as the amount of deliveries, opens, click-throughs and spam reports!

Deals

With the Deals category, you can report on the statistics that are available for your deals. The category allows you to create a list of top-earning deals, see how many deals closed within your selected date range, or even create a visualisation that outlines a division based on the amount of contact your agents had with your lead!

Google My Business

For Google My Business we added the ability to report on the questions asked for your business.

Select the new widget category "Questions" to create a widget showing the questions that are being asked for the business. With the metrics available you can see whether they have been answered and how many upvotes it received so far, allowing you to anticipate and adjust based on the asks from the business

Try it out and please don't hesitate to contact us through the in-app chat or email (support@swydo.com) if you have any questions, comments or feedback for us!

Beta

Now available for our Beta program customers: Snapchat!

Snapchat is a camera and messaging app that connects people to their friends and the world. With Snapchat Ads, advertisers are able to reach a global audience and drive meaningful results.

Try out our new Snapchat integration and let us know if you encounter any issues! And of course we also love to hear feedback if you’d like something added or changed to the integration.

Want to become part of the Beta program and be the first to try out new features? Send us a message through the in-app chat or email us at support@swydo.com.

New

Our HubSpot integration is fresh out of Beta and available to all!

A big thanks to the Beta Program companies that provided us feedback and helped to improve the integration!

HubSpot offers a complete CRM platform with all the tools and integrations you need to grow better — whether you want to increase leads, accelerate sales, streamline customer service, or build a powerful website.

Try out our new HubSpot integration or read more about them on their website www.hubspot.com!

Have an integration you would like to see in Swydo? Let us know by reaching out through the in-app chat or with an email to support@swydo.com.

Beta

We are excited to announce HubSpot is now available as an integration for our Beta Program teams!

HubSpot offers a complete CRM platform with all the tools and integrations you need to grow better — whether you want to increase leads, accelerate sales, streamline customer service, or build a powerful website.

Try out the new HubSpot integration and let us know if you encounter any issues! And of course we also love to hear feedback if you’d like something added or changed to the integration.

Want to become part of the Beta program and be the first to try out new features? Send us a message through the in-app chat or email us at support@swydo.com.

Improvement

Today we’ve released a first version to support Google Analytics 4 properties (formerly known as App + Web properties)!

• GA4 properties have now become available to select when creating an Google Analytics data source for a Client.
• When you create a new Google Analytics widget in your report, there’s now a GA4 category available to use with a GA4 data source.

The above will allow you to create data visualisations of your Google Analytics 4 data and use it for reporting.

Google Analytics 4 is a new Google feature that will need to mature over time. As Google makes new API capabilities available for GA4, Swydo will be continuously looking to improve our support for it.

Read here about what Google Analytics 4 is.

Read here about setting up an GA4 property alongside your Universal Analytics properties.

Deprecation

On the 18th of December, we'll be discontinuing the feature to log time for clients in Swydo and reporting on those time logs in widgets.

Why are we doing this?

As we're working to improve Swydo, we also need to scrutinize our current feature offering and the value each provides our customers. With that in mind, we investigated and found that only a few of our customers have found our time logging capability valuable. Because of this, we will stop supporting the functionality to free up resources, allowing us to invest in new and improved features that better help our customers.

Do I need to do anything?

On the 18th of December, we'll remove the time overview from the Client pages and remove any time logging widgets from reports. We will also remove all historical time logs available in your account.

If you'd like to keep your historical time logs available somewhere for reference, please move them from our system before the 18th of December.

New

Now available for all customers: the new Geo Bubble Map visualization!

The Geo Bubble Map allows you to visualize your geographical data on a map. All available geographical dimensions (Country, Region, City, etc.) in our integrations are compatible with this new visual, and you can use our filtering capabilities to lock the zoom to a specific area.

A huge thank you to all of the Beta Program companies for providing us some great feedback to help us improve the chart visualizations during the beta period!

Enjoy!