Swydo news
Swydo news

How many reports and clients do you have in Swydo?




If you are one of those marketers who love keeping track of your total amount of clients and reports, this minor update is for you. As of this week, you can quickly spot the answer to this question directly in the menu of your Swydo app.

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🔦 Curious? Check out your menu and find out what's your total counting!

Happy Reporting!

New GA4 widgets available




Hey GA4 users, we just released a new set of widgets to help you build your reports faster.

👉 See here the complete list of new default widgets:

  • New User Acquisition

  • Conv. by default Channel Grouping

  • Users by Country/Territory

  • Traffic Acquisition

  • Page Title and Screen class performance

  • Landing Page path performance

  • Page path performance

  • Views by page title and screen class

  • Internal Search term performance

  • Item revenue by item category

  • E-commerce Products performance

  • Engaged Sessions by Device Category

Happy Reporting!

LinkedIn and GA4 latest updates




Linkedin.png LinkedIn: Reach is back!

If you were missing the Reach metric in your LinkedIn reporting, we have good news to share: it is back!

After having it deprecated and replaced with similar metrics, LinkedIn decided to bring Reach back, and so did we. This is because customers were unhappy with the removal and asked for its return. LinkedIn now deprecated the replacing metrics 1-day/7-day/28-day reach, and so did we.

Google Analytics logo.png Google Analytics 4 improvements

We have continued to update our Google Analytics 4 integration with more metrics to help you enhance your reporting. Check out here some of the latest additions:

  • Metrics: Average engagement time, Engaged Sessions per user, Returning users, Views per user, DAU/MAU, DAU/WAU, WAU/MAU, and Bounce Rate.

  • Dimensions: First User Campaign, First users Google Ads ad group name, and Level.

  • Conversion event filter: Purchase and Generate Lead

⭐️ Tip:

Check out our ready-to-use Google Analytics 4 preset template in the report templates section and create a complete report with a few clicks.

Happy Reporting!

Check out the new Klaviyo beta integration!




We are very excited to announce that our new Klaviyo-Logo.png integration is now available for all our beta users. We will test it during the upcoming weeks and once all the details are fine-tuned, we will release it for all our customers.

Klaviyo is a marketing automation platform that gives email marketers direct ownership of consumer data and interactions. With Swydo, you can now start reporting your Email and SMS campaigns performance over time, as well as start tracking the most relevant conversion metrics from your eCommerce websites.

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Do you want to be part of the beta test? Send us an email to support@swydo.com and we will include you in the program.

Happy Reporting!

New Template Gallery




We just released a new template gallery with 29 templates ready to be used and help you speed up your reporting. 🚀

This new gallery combines 2 sets of templates:

✅ Your team's own customized report templates, which are of course still available as you are used to.

✅ Our new set of Swydo preset templates, which we will continue to expand and update over time.

Where to find them

Go to the Report Templates section on the left menu:

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Your template gallery will open and you will find your customized templates at the top of the page, and all our available Swydo presets at the bottom.

See what we have in store for you:

With this update, we aim to help you communicate meaningful insights in a smarter and simpler way.

👉 Questions? Click the bubble chat on your screen or email us at support@swydo.com

Happy reporting!

KPIs got a makeover




We have redesigned the look & feel of the KPIs to help you to communicate insights more clearer, focusing on the elements that matter the most: your numbers, your targets, and your growth over time.  

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What's new?

The new design includes:

  • Bigger numbers.

  • 2 new icons to indicate if you are on target or not: a green check mark or a red minus sign.

  • A percentage indicator next to the KPI, either green or red, which shows you how you compare against the previous period.

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With this new design, we aim to help you communicate your results in a smarter and simpler way.

Got feedback? We'd love to hear it. Please share your comments or questions with us at support@swydo.com .

Happy Reporting!

New Snapchat Ads widgets added!




We just updated our Snapchat integration with a set of new widgets that will help you create a complete report with the most important metrics in a matter of clicks 🙌.

snapchat.png Check here the complete list of newly added widgets:

  • Amount Spent

  • Impressions

  • Swipes

  • Swipe up percent

  • Sign-ups

  • Installs

  • Ad Click

  • Purchases

  • Purchase ROAS

  • Purchases Value

  • Paid Impression by Day

  • ECPSU and swipe up percent by day

  • Month Performance

  • Campaign Performance

  • Ad Set Performance

  • Ad Preview Performance

  • Swipe By Gender and Age

  • Swipes By Platform Stats

  • Swipes By Country / Territory

  • Swipes By Operating System

⭐️ We hope you enjoy this update!

Happy Reporting!

Learn how to use our Google Sheets integration




Did you know that you can import any data into Swydo by using our Google Sheets integration? We just created a new video to guide you through the steps and help you include any third-party data into your reports and dashboards 🎉.

Learn how to:

✅ Ensure your spreadsheet will work with the Google Sheets integration

✅ Connect Google Sheets as a data source

✅ Add a Google Sheets KPI or widget to your Swydo report

👉 Try it out now and give an upgrade to your reports by adding any data you want.

If you have any questions, please remember you can contact us anytime at support@swydo.com . Our awesome Customer Support team will be very happy to help you.

Happy Reporting!

Latest improvements to our integrations




As always at Swydo, we are working behind the scenes to improve your reporting experience. Check out here the latest updates to our integrations:

mybusiness.jpeg Location Filter added to Google Business Profile

We added Location Filter to the Local Posts widget to help speed up the reporting process. If 'All Locations' is selected in the data source, you will now find an optional filter to select which locations you want to show posts from. We are also automatically filtering out by location depending on the selected datasource, so you don’t need to do that manually anymore.

snapchat.png Campaign filter added to Snapchat

We have added Campaign Filter to Snapchat, an option that allows you to cut down the output of results in your reports to help you focus on each campaign.

youtube.png Video Ads thumbnails now available in Google Ads Table Preview

You now have the ability to preview the thumbnails of your youtube video ads as well as of your discovery carousel ads by using the Google Ads Performance table widget in your Swydo reports.

Google Ads Logo.png Google Ads update:

Google Ads fields have been updated with 2 metrics: “Value per conversion” and “Value per all conversions”, 2 metrics that help measuring and optimizing the business impact of ad campaigns more accurately.

Linkedin.png 6 new metrics added to LinkedIn

We have extended our LinkedIn integration with 6 new metrics intended to optimize the reporting of “reach” and “frequency”:

  • Avg. reach 1-day, 7-day, and 30-day

  • Avg. frequency 1-day, 7-day, and 30-day

We hope you enjoy these new updates. If you have any feedback or miss an important metric or feature, please share it with us at support@swydo.com .

Happy Reporting!

Pinterest reporting got easier




We have updated Pinterest Organic and Pinterest Ads with default widgets to help you save time by adding and displaying the most relevant metrics of your campaigns with just a few clicks.

What's New


Try them out now and enjoy your Pinterest reporting!