GA4 Update: Conversion is now Key Event

August 8

Google has rebranded the “Conversion” metric to “Key Event,” and we've aligned our platform accordingly to ensure consistency.
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The following metrics and fields have been renamed:

• Conversion Event is now Key Event
• Session Conversion Rate is now Session Key Event Rate
• Conv. is now Key Events
• Cost per Conversion is now Cost per Key Event
• First-time Purchaser Conversion Rate is now First-time Purchaser Key Event Rate
• Purchaser Conversion Rate is now Purchaser Key Event Rate
• User Conversion Rate is now User Key Event Rate
• Conversion Performance is now Key Event Performance
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Got questions or need a hand? Our support team is ready. Don’t hesitate to reach out.

Happy Reporting!