December 2023

Shopify Available in Swydo

🚀 We are thrilled to announce that we have integrated with Shopify, making it possible for you to streamline your e-commerce reporting .

Connect your store now and create comprehensive reports in minutes with financial KPIs, product analysis, and traffic metrics to share with your clients.

How to Set It Up

This integration follows a slightly different process than the others, so make sure you read our step-by-step guide or watch the walkthrough here: 🔗

📈 Use our New Template

We have also added a new Shopify template to help you create an insightful report with a few clicks, which you can customize and style the way you want.

🌟 Some Notes to Keep in Mind:

• We currently have a limit of 10,000 orders per reporting period. Going above that can cause your report to break.
• When generating reports, they might take a bit longer to load than you're used to, so please be patient and avoid refreshing the page.
• Also, note that this integration doesn't support Shopify Plus.

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December 2023

🧩 New Integration Updates

The year is coming to an end, and we are wrapping up our report improvements with a bunch of integration updates and new default widgets to help you go deeper with your data analysis while saving valuable time. 🚀

Here are the latest additions in a row:

Google Ads

We have enhanced Google Ads fields with a group of new fields and metrics to help you deep dive into e-commerce insights, campaign performance, and travel activity:

• 🛍 Shopping Performance, Campaign, and Keyword Categories: Orders, Cost Of Goods Sold, Revenue, Units Sold, Cross Sell Cost Of Goods Sold, Cross Sell Revenue, Cross Sell Units Sold, Lead Cost Of Goods Sold, Lead Revenue, Lead Units Sold, Average Order Value, Average Cart Size, Gross Profit, Gross Profit Margin, Cross Sell Gross Profit, and Lead Gross Profit.
• 🌐 Campaign Performance: SKAN Coarse Conversion Value, SKAN Source Domain, SKAN Source Type, SKAN Postback Sequence Index, Average Impression Frequency Per User, SKAN Total Conversions, and Unique Users.
• ✈️ Travel Activity: Search Absolute Top Impression Share, Search Budget Lost Absolute Top Impression Share, Search Lost IS Budget, Search Budget Lost Top Impression Share, Search Impression Share, Search Rank Lost Absolute Top Impression Share, Search Lost IS Rank, Search Rank Lost Top Impression Share, and Search Top Impression Share.

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LinkedIn

We have added the metric Average Frequency within Ad Analysis to help you gain insights into the average amount of times that your target audience gets to see your ad.

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Facebook Ads and Instagram Ads

The following dimensions and metrics are now available for both integrations:

User Segment Key, Coarse Conversion Value, Converted Product Quantity, Converted Product Value, Full View Impressions, Full View Reach, Mobile App Purchase ROAS, Optimization Goal, Object Store URL, and Video Play Curve Actions.

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Mailchimp

We've introduced three new metrics in the Campaign category: Average Order Revenue, Successful Deliveries Rate, and Clicks per Unique Opens Automation.

These updates help you grasp the average revenue per order, gauge delivery effectiveness, and gain insights into automated messaging efficiency.

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📈 New Preset KPIs, Charts, and Tables Available

We have added a full new set of default widgets to help you plug and play your data with one click.

📌 Check what's new:

• X Ads (Formerly Twitter Ads):
  Likes by Audiences, Impressions and Clicks by Day, Cost per click and Cost per 1K impressions by Day, Month Performance, Campaign Performance, Ad Group Performance, Top 5 Promoted Tweets, Impressions by Hashtags, Hash Tag Performance, Likes by Age, Likes by Location, Likes by Interests, and Likes by Audience.
• Instagram Insights: New Followers by Day, Reach by Week, Engagement by Day of the Week, Audience by Age and Gender, Audience by City, Top 5 Post Performance, and Story Performance.
• AdRoll: CPC and CPM by Day, Campaign Performance, and Month Performance. Also, the following KPIs: Roas, Cost, Revenue, Impressions, CTR, Conversions, Clicks, and CPC.
• Pingdom: Avg. Response Time by Day, Downtime By Day, Uptime by Day, Outage, and Results. Also, we added the KPIs Dow Time, Uptime %, and Avg. Response Time, and Downtime %.

🔎 Find these new preset data combis and many more default KPIs, charts, and tables in your Widget Settings menu.

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December 2023
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Discover Our Upgraded Email Features: Scheduler, Template, and One-Time Email!

We have introduced a fresh design for the Scheduled Email feature and enhanced the Email Template and the One-Time Email options to improve your experience in customizing and automating your emails.

Schedule Your Reports Easily:

Let Swydo handle timely report delivery with our set of smart features, all with a fresh look and feel.

What's New

• A sleek and modern sidebar menu streamlining the process of setting and editing a report schedule.
• A start date selector and frequency options for better control over your sending date.

Same Functionalities, Better Flow

We've enhanced the design while retaining all the smart functionalities that make scheduling at Swydo a breeze. Simply click the 'Share' option in the top menu and take control of when and how your email is sent by defining your preferences.

• 📅 Select your start date, time, and timezone.
• 📎 Choose the type of report link you want to send: Online report, online dashboard, PDF as an attachment, or PDF as a link.
• ✉️ Customize your email subject and message: Craft a new message or utilize one of your saved templates by clicking the icon under the text box. You can also include your logo.

👉 Tip: To create a reusable template, go to your left menu and open the 'Email Templates' option:

🌟 We hope you like these upgraded features! ✉️

If you have any questions or want to share feedback, email us at support@swydo.com or click the chat button to talk to one of our specialists.

Happy Reporting!

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November 2023

Try Swydo's Latest Integration - TikTok Organic

We are happy to share the addition of TikTok organic to Swydo, currently in beta, with Profile and Content performance metrics. This enhancement allows you to consolidate both TikTok paid and organic data, empowering you to create more comprehensive reports and deliver better insights to your clients.

What's included with this integration:

📊 TikTok Profile Performance: Access profile insights, including metrics like video views, profile views, comments, likes, shares, and followers for your managed accounts.

📈 Content Performance Analysis: Filter your video posts by a selected time range to identify the most engaging content.

🤖 Preset Widgets: Save time with our ready-to-use TikTok widgets, which are available to be inserted in any report, and get ready to slice and dice insights such as "Follower and profile views by day" "Video view by day of the week", and "Top 5 video performance", among many others.

📌 Plug-And-Play Template: Go to your report template gallery, select the "TikTok Profile and Ads Report" template, and unfold the magic of creating a professional report with a few clicks.

👉 Not a beta user yet? Go to your Settings on the left side menu, find the option Beta Features under Team, and enable it to start testing it.

For more info about how to connect your TikTok data and what's there for you, check out this Help Article.

🚀 Connect your TikTok Organic data source and start reporting meaningful insights into the engagement and virality of your videos and interactions.

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November 2023

🛎 Integrations update: TikTok Ads, FB Ads and FB Insights

Hi everyone! We are happy to share a few social media integration updates that will help you enhance your data analysis and reporting.

TikTok Ads

Explore the following additions:

📌 New Dimension "Search Terms"

📌 New Filter "Optimization Goal"

📌 Expanded "Promotion Type" filter, with three insightful options:

• Lead generation (Click to TikTok direct message)
• Lead generation (Click to social media app message)
• Lead generation (Click to Call)

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FB Insights and FB Ads

We added a new set of KPIs and preset widgets and replaced both templates with an optimized version.

Here is an overview of what’s new:

📌 FB Insights:

• KPIs: Page Likes, Reach, New Page Likes, Total Page Views, Engaged Users, Impressions, Post Reach, and Post Engagement Rate
• Widgets: Reach by Day, Paid Video Views and Organic Video Views by Day, New Page Likes By Day, Total Page Views by Day, Page Likes by Country/Territory, Sources of Page Impressions, and Post Performance
• Template: Find the latest version -' Facebook Page Report' in your template gallery.

📌 FB Ads:

• KPIs: Reach, Post Engagement, Impressions, Leads, Link Clicks, Messaging Conversations Started, Page Engagement, Page Likes, Amount Spent, Cost Per Lead, CPC, Purchases, and Purchase ROAS
• Widgets: Campaign Performance, Ad Set Performance, Ads Performance, Ads Targeting Performance, Gender And Age Performance, Clicks by Country/Territory, Placement Performance, Month Performance, CPC, CPM by Day, ROAS, and Clicks by Day.
• Template: Find the latest version - 'Facebook Page and Ads Report' in your template gallery.

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October 2023

📣 Stay Ahead of Your Client Targets with Our New Alerting Feature

🌟 We are happy to share that we have released a new monitoring feature to help you stay ahead of your targets. As of now, you can subscribe to 📧 email notifications and be instantly alerted when a target status turns red or green on your client board.

How to Activate It

Go to your Monitoring page on the left menu, and look for the subscription button on top of each client board:

Make sure you subscribe and never miss a target again 🚀.

Happy Reporting!

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Exciting News: Introducing a Revamped Widget Settings!📊

Have you explored our latest feature, the Widget Settings sidebar? We're thrilled to announce that, as of now, it's available for all our users 🙌. Bid farewell to the old top modal and embrace this refreshed and user-friendly interface!🌟

Here's what's new:

🌟 A Sleek Sidebar View: Experience a modern, visually appealing design in our sidebar viewport.

🔧 Simplified Widget Creation: Choose between 'preset widgets' or 'advanced' for a more straightforward start to widget customization.

🔍 Enhanced Search Functionality: Utilize the 'search' feature across categories within the 'advanced' page for efficient widget discovery.

🧭 Streamlined Navigation: Enjoy an easy-to-navigate menu that guides you through the data visualization process, ensuring a faster and more intuitive experience.

📈 Customizable Linked Reports: Now, you can tailor your metrics and dimensions in linked reports to suit your specific needs.

How to add a widget

We hope you enjoy this update 📊🚀🔥

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October 2023

New HubSpot Templates, GA4 Metrics, and a Pinterest Filter 🚀📈📌

Hi Everyone,

Here are a few product updates to spark your end-of-the-week reporting:

New Hubspot Templates:

We have replaced the existing HubSpot Report template with two new versions: the HubSpot Marketing Report and the HubSpot Website Performance Report. Both are now available in the template gallery. 👌

GA4 Metrics Update:

Say hi to GA4 conversion event metrics. You now have the option to either include "total event count" for an aggregated result or to visualize a detailed list of your specific conversion event results by using "total event value" in your reports 📈

New Pinterest Filter:

Following the latest Pinterest update, we have added a new ‘Source’ Filter that allows you to get analytics on top organic 🌱 and top video pins 🎥

🚀 We hope you enjoy these new additions.

Happy Reporting!

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October 2023

Introducing the Upgraded Widget Settings Sidebar (Available in Beta)

Hi Everyone,
​

🚀 We just launched a new Beta feature: a revamped sidebar design for setting up your report widgets! This latest update is designed to simplify the process of creating insightful data visualizations. 📊 🙌

Experience a larger viewport, a sleek and modern design, and a wider array of default widgets. Bid farewell to the old top modal and embrace this refreshed and user-friendly interface!🌟

💡Curious?

Head over to your Settings in the left menu and click on Beta Features under Team to enable it right away. ⚠️ Please note that only team admins can activate this feature.

🗣 Sharing is caring

We'd love to hear your feedback. If you encounter any issues or have a great idea to improve the flow, please share it with us. You can do this by clicking the chat button or messaging us at support@swydo.com . If you opt out of the Beta, you can still leave your comments there!

Happy Reporting!

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October 2023

🍩 Say Hi To Donut Charts

Hey Swydo Users,

We've introduced a new option to elevate your data visualization: Donut Charts!

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What Sets 🍩 Donut Charts Apart from 🍰 Pie Charts?

It's not just the hole in the middle! Donut charts are great for showing different categories. They help you see how each part relates to the whole, while pie charts show each category's portion without comparing them.

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⭐️ Here are some scenarios where Donut Charts shine:

📊 To compare category proportions within your data.

🧩 To showcase a concise set of categories (usually 7-8).

💯 To present clear percentage labels. Perfect for data that adds up to 100%.

🌐 To compare various datasets or time periods using multiple Donut charts.

❓ To give clarity. Experience less confusion than with pie charts, thanks to the straightforward slice representation.

🌟 To achieve visual excellence in your presentations and reports.

🚦 To distinct categories. Highly effective when dealing with clear, non-overlapping categories.

🤔 Donut or Pie? Consider your audience's familiarity with Donut charts; they are less common than bar or pie charts, so ensure your clients easily grasp the visualization.

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🚀 We hope you enjoy this new addition.

Happy Reporting!

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September 2023

Shopify Available For Beta Users

We are thrilled to announce that the Beta version of Shopify is now available in Swydo! 🙌

This marks a significant step forward in enhancing our e-commerce reporting experience, right alongside our Klaviyo and MailChimp integrations.

What's in the store? 🛒

Here's a sneak peek at what you can expect:

📊 Financial Clarity:

Gain and share valuable insights into the financial and profit metrics of your campaigns:

📈 Product Analysis:

Understand, optimize, and share the performance of your product campaigns.

🌐 Traffic Insights:

Analyze your traffic and sales distribution, and share valuable insights with your clients and stakeholders.

🌟 Good to Know!

• Currently, there is a maximum limit of 10,000 orders per reporting period.
• The loading time of your reports can be a bit longer than usual, so don't refresh your page; grab a coffee ☕️ and let Swydo do the magic.
• This integration does not support Shopify Plus.
• Setting up this integration differs slightly from others. Read this article or watch the following walkthrough with the steps to set it up: 🔗

How to Connect Shopify to Swydo from SWYDO on Vimeo.

How can I test it?

Excited to give it a whirl? If you're not a Beta User yet, follow these simple steps:

• 🛠️ Go to your Settings
• 👉 Click on "Beta Features" under Team
• ✅ Opt-in your Shopify integration

⚠️ Please note that only team admins can activate this feature.

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Beta testing is a great opportunity for you to provide us with valuable feedback.

🗣 Connect your Shopify store now and share your thoughts! You can do this by clicking the chat button or message us at support@swydo.com . If you opt out of the Beta, you can still leave your comments there!

Happy Reporting!

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September 2023

Integrations Update

Hey everyone!

We have added a full set of new metrics, dimensions, filters, and widgets for Facebook, Instagram, Google Ads, and Google Page Speed to help you slice and dice your data and share deeper insights with your clients 🙌 🚀 .

📌 Check What's New!

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Facebook Insights Update

We've leveled up our Facebook Insights Integration with +45 new metrics related to Page Impressions, Page Actions, Video Views, and Post Impressions. 📈 Get ready to supercharge your social media analytics with:

✨Non-viral impressions 🌐

✨Page total actions 📊

✨Page post engagements 💬

✨Page fans online 🕒

✨Page video views by uploaded/hosted 🎥

✨Page views by referrers (logged in, unique) 🔗

…and many more!

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New FB and Instagram Filters

We've just expanded our filter options to empower you with even deeper insights into your social media data. 📊 🔍

Now, you can effortlessly:

• Filter by Ad Pixel Event on Facebook 📈 to gain insights into your audience's actions and have a deeper look at the success of your campaigns.
• Dive into Link URL Performance to analyze the effectiveness of your landing pages 🌐
• Refine your insights by filtering Posts in Media Insights on Instagram 📷

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New KPIs and Widgets for Google Page Speed:

We've supercharged Google Page Speed with a new lineup of 6 KPIs - including:

✨ Largest contentful paint

✨ First input delay

✨ Cumulative layout shift

✨ First contentful paint

✨ Cumulative layout shift score

✨ Largest contentful layout score

We've also introduced three new default widgets:

📊 Result And Description by Audit

⚙️ Core Web Vitals Assessment

📸 Final Screenshot Performance.

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GA: New and Returning Users Available as Dimension

We have added🔥 New and Returning Users as a dimension for your Google Ads reports to enable you to gain and share more comprehensive insights on user behavior and ultimately enhance the performance and effectiveness of your campaigns.

👥🎯 Give it a try for a better understanding of your target audience!

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Stay tuned for more exciting updates 😄🚀

🧩 Do you miss any metrics or have ideas about improving our product? We encourage you to provide feedback to our support team at info@support.com or just hit the chat button to talk to one of our specialists.

Happy Reporting!

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September 2023

New GA4 Capabilities

We've continued improving the GA4 integration to help you gain and communicate better insights. Our latest updates include more filter options, the ability to exclude 'no set' data from your graphs, and expanded options to sort out conversion rates. Here are all the details in a row:

✅ New Filters Options

You can now slice your GA4 data by using filter options such as contains, starts with, ends not with , and some more:

✅ 'Not set' data

We have also added a new filter capability to help you hide those pesky ‘not set’ values from your graphs and keep your chart's data noise-free:

✅ User Conversion Rate

We have added the option to sort your Conversion Rate by any custom preference, instead of showing only aggregated session conversion rate data, as before.

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We hope you enjoy these new improvements. If you have any questions or feedback regarding GA4, message us at support@swydo.com or hit the chat button, and one of our specialists will contact you.

Happy Reporting!

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September 2023

🚀 Key Updates and New Metrics Across Various Integrations

We are happy to announce a list of key upgrades we brought to various integrations to help you expand on your reporting capabilities. We have introduced new metrics, widgets, and filters across GA4, AccuRanker, CallRail, Pinterest, Call Tracking, TikTok Ads, and Google Page Speed to enhance your data analysis and reporting experience. Read further to find out what's new:

GA4:

We have expanded our GA4 filter capabilities, which allow you to filter by more than 120 dimensions. These expanded filters cover a wide range of categories, from page attribution and demographics to e-commerce, events, and more, with the ability to dig deeper into various aspects of your data.

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AccuRanker:

We have integrated several new KPIs, including Avg. CPC, Share of Voice (SOV), Search Volume, Rank, and Keywords, while introducing a fresh set of widgets such as Rank by ISO Week, Keyword Performance, Tagged Keyword Performance, and Highest-Ranking Page Performance to enhance your AcccurRanken reporting experience further.

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Call Rail:

Our integration has been enhanced with a comprehensive range of new KPIs, including Answered Calls, Missed Calls, New Calls, Duration, Avg. Call Duration, Text Conversations, with the valuable widgets, Calls by City and Calls By Day, and the introduction of a convenient preset template. Moreover, we've incorporated a specialized Company filter to sift through company-specific data seamlessly.

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Pinterest:

We have introduced two new filters that allow you to report on Top Pins and Top Video Pins, empowering you to generate reports with deeper insights into your visual content's performance.

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Call Tracking:

We have introduced a new template and three new default widgets: Calls by Country, Tracking Numbers Performance, and Landing Path Activity Report. Also, some of the existing widgets were updated with new metrics.

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TikTok Ads

Our latest TikTok Ads update encompasses the integration of Offline and Creative metrics, accompanied by the rollout of three innovative filters—Image Mode, Creative Material Mode, and Bid Strategy—providing you with even more nuanced control and insights for your analysis and reporting processes.

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Google Page Speed

Our Google Page Speed toolkit has expanded by incorporating five new essential KPIs: Time to Interactive, Speed Index, Total Blocking Time, Largest Content Paint, and Cumulative Layout Shift, equipping you with comprehensive performance metrics to elevate your assessment and optimization strategies.

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🙌 We hope you enjoy these updates. If you have questions or need help, send us an email to support@swydo.com or hit the chat button, and one of our specialists will be there to assist you.

Happy Reporting!

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August 2023

Client Page Makeover

We are pleased to share the latest makeover of our Client Page, designed to enhance your user experience and make it more intuitive and user-friendly.

Here's what's new:

• Simplified View: Now, easily navigate through Reports, Boards, and Data Sources with a clearer and simpler layout.
• Smart Report Page: Get an all-in-one view list of your reports, integrated data sources, and scheduled information. You can even schedule a report instantly from this page.
• Sorting Filters: Stay organized by using filters to sort your reports and boards by status.
• Quick Action Button: Use the blue button on top of each page to create new reports, boards, or add data sources on the spot.
• Enhanced Management: Enjoy the flexibility to copy, delete, edit, replace, or delete your reports, boards, and data sources effortlessly using the convenient 3 dots menu at the right corner of each row.
• Client Favorites: Use the start functionality to mark clients as favorites and access them quickly and efficiently.

🚀 Go and check it out now! We hope you enjoy a better reporting and monitoring experience with our enhanced Client Page!

Happy reporting!

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July 2023

New GA4 Dimensions and Capabilities

🚀 Google has released a new update to GA4, and so did we! A new set of dimensions and a more extensive data limit is now available for GA4 reporting, helping you to go deeper into your data 🙌. Check what's new!

Custom Channel Group

We have introduced the display of Custom Channel Group as a dimension. Now, you can conveniently view the same data in GA4 interfaces as you have set up in your custom channel groups.

Important to note:

👉 Each property allows for a maximum of two custom channel groups.

👉 If no custom channel group has been set up in GA4, no dimension will be displayed in Swydo.

👉 We have introduced the ability to filter by a custom channel group, if one has been defined.

Session Campaign Name and Campaign ID

We have also introduced Session Google Ads Campaign Name and Session Google Ads Campaign ID. With these new dimensions, you can now gain deeper insights into your Google Ads campaigns at the session level, allowing for more precise analysis and optimization.

Time Dimensions

That’s not all. We have also added new time dimensions to help you gain insights into different time ranges and uncover hidden trends within your GA4 data.

You can now slide your data by Day of the week, offering the day of the week in English, and Iso Week, providing ISO week numbers starting Monday.

You can also gain a broader perspective with metrics such as Iso Year and Year Month, which combine year and month values for comprehensive analysis.

Additionally, you can use dimensions like Iso Year Iso Week and Year Week for a detailed understanding of ISO week dates and yearly performance.

Goodbye quota limits

🦾But wait, there's more! In addition to the aforementioned updates, Google has changed for good the quota capacity for reports. This remarkable enhancement reduces the chances of encountering data errors when loading your reports and ensures a smoother experience.

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⭐️ Need assistance or want to share your feedback? Contact us at support@swydo.com or click the chat button to connect with our specialists. We're here to help!

Happy Reporting!

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Introducing Klaviyo Flow Stats

Exciting news for Klaviyo users!

You asked for it, and now we have it for you! Introducing Flow Stats, the latest update that brings new capabilities to your email marketing analytics 🚀 .

This powerful addition includes Flow as a dimension, allowing you to dive deeper into your email flows' performance over time.

We've also introduced a range of essential metrics to provide you with comprehensive insights. Now you can track: Opens, Open Rate (email only), Clicks, Click Rate, Placed Order, Placed Order Rate, Revenue, AOV (Average Order Value), and Revenue per Purchaser, and you have the ability to filter by Campaign Channel.

You also have the flexibility to exclude or select specific flows, ensuring you have complete control over your data analysis.

🦾 With these new features, you can unlock deeper insights, make data-driven decisions, and optimize your email marketing strategies for greater success.

Stay tuned for more Klaviyo updates!

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⭐️ Need assistance or want to share your feedback? Contact us at support@swydo.com or click the chat button to connect with our specialists. We're here to help!

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July 2023

New Metrics Available In Pinterest, TikTok, CallRail and Google Ads.

Hey everyone!

We’ve got some exciting updates to share regarding our integrations. We have added a new set of metrics to Pinterest Organic, TikTok Ads, CallRail, and Google Ads. Take a look at what’s new:

Pinterest Organic:

Based on user requests, we’ve introduced a new widget that allows users to monitor their organic boards’ performance. These boards are curated collections of pins marketers use to showcase their products. With this new Board Performance Widget, you can track user engagement, including clicks and saves on the content within your boards. It’s a great way to determine which boards are most popular among Pinterest users.

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TikTok Ads

With the latest update, you can now measure Engagements, including likes, comments, shares, and clicks, to gauge the overall performance of your TikTok ads. Additionally, the Engagement Rate metric allows you to calculate the percentage of engagements relative to impressions, providing valuable insights into content effectiveness. Moreover, you can now track individual budgets for specific ad groups through the Ad Group Budget metric and monitor the overall budget allocated for your TikTok campaigns with Campaign Budget. That's not all! We have also made Campaign Dedicate Type, App Promotion Type, Smart Target, Bid Strategy, Bid, AEO Report, and Call To Action available to enhance your advertising experience on TikTok further.

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CallRail:

We’ve added a Milestone category field for Calls and Forms, enabling you to monitor your target audience’s progress through the sales funnel. This feature includes milestones like First Touch, Lead Created, Qualified, and Last Touch. Additionally, we’ve enhanced the options for analyzing forms, introducing metrics such as Good Lead, Total Forms, First Forms, and Lead. You’ll also find Time dimensions to track form submission growth and the ability to segment by Form URL, Person Id, First Form, and Medium. Furthermore, you can now include UTM source, Medium, and Campaign information in your reports.

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Google Ads:

After an API update, we’ve introduced new metrics and dimensions for better insights. You can now analyze the performance of “Things To Do” Ads Campaigns with the Travel Activity Group and Travel Activity Performance metrics. Additionally, we’ve added metrics like Avg. Target CPA Micros and Avg. Target Roas for more comprehensive analysis. You’ll find new dimensions to analyze product segments, hotel branches, and Geo-targeted locations at the Campaign, Ad Group, and Account levels. Moreover, we’ve expanded the dimensions of Auction Insight Domain and Conversion Attribution to Account, Ad Group, and Keyword Performance.

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⭐️ We hope you find these updates helpful in optimizing your campaigns and gaining valuable insights.

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July 2023

New Facebook Reel-Related Metrics

We've got some exciting news! You can now add Facebook reel-related metrics to your reports in Swydo. We're talking about likes, video view time, social actions, average watched time, impressions, and plays.

But wait, there's more! We've also thrown in two new dimensions: Time and Reels Preview. With these, you can easily keep tabs on your performance over time and highlight those top stories.

Don't miss out on these new metrics. Update your Facebook reports now and unlock a world of insights to propel your Facebook Reels strategy to new heights.

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July 2023

Global Search Bar Upgraded

🔍 We're excited to announce the enhancement of the global search bar in the side menu. This update aims to make accessing relevant information easier and improve your overall user experience.

This modification speeds up the process of finding information by providing easy access to important pages like Clients, Monitoring, and Reporting. It also gives you quick access to recently visited clients and reports, saving you the trouble of manually searching for frequently accessed items.

And here's the best part: we've added keyboard shortcuts to make it even more convenient. You can activate the search bar anytime by simply pressing Command (⌘) key + K on Mac, or Control (Ctrl) key + K on Windows.

With these improvements, we hope to save you time and increase your productivity by making searches faster and more efficient. Enjoy the enhanced user experience!

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June 2023

Google Ads New Metrics and Template Improvements

We are excited to share that we have introduced additional metrics and widgets, expanding the range of reporting options available to you. Furthermore, we have enhanced existing templates and introduced a brand new template.

Take a glimpse at what's fresh and noteworthy:

Here is the complete list of newly added KPIs, Charts, and Tables:

Key Performance Indicators (KPIs):

• "Quality Score"
• "Click Share"
• "Search Impression Share"
• "Return on ad spend" (ROAS)
• "Conv."
• "Cost/Conv."
• "Conversion Rate"
• "Conv. Value"

Charts:

• "Hour Performance" Column Chart
• "Weekday Performance" Column Chart
• "Conv. By Conversion Action Name" Column Chart
• "Conv. by Network" Pie Chart
• "Clicks by ad-scheduled day of the week" Column Chart (Promoted endpoint)
• "Conv. and Clicks by week" Line Chart
• "Conv. value by Product Group" Column Chart
• "Top Selling Product" Pie Chart
• "Clicks and impressions by household income" Column Chart
• "Conv. value by gender and devices" Heatmap
• "Clicks and impressions by age range" Column Chart
• "Clicks by Parental status" Pie Chart
• "Clicks by the distance to your closest business location" Pie Chart
• "Clicks by country/territory" Bubble Chart

Tables:

• "Bid Strategy Performance"
• "Targeted Location Performance"
• "Asset Performance"
• "Ad Extension Performance"
• "Topics Performance"
• "Display Keyword Performance"
• "Targeted Placements Performance"
• "Where Ads Showed"
• "Call Performance"
• "Negative Keyword List"
• "Smart Campaign Search Term Performance"
• "Paid & Organic Search Term Performance"
• "Landing Page Path Performance"
• "Month Performance"
• "Category (1st level) Performance"
• "Shopping Campaign Performance"
• "Product Group Performance"
• "Audience Segment Performance"

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Templates Upgrade

We have not only enhanced our existing templates but also introduced a new one, offering three distinct reporting focuses:

• Google Ads Display Ads Report (new): This template allows you to closely monitor remarketing campaigns and optimize your ads on the Google Content Network.
• Google Ads Shopping Report (replacing the e-commerce template): Specifically designed for retail businesses utilizing Shopping, Smart, and Performance Max Campaigns, this template is tailored to meet their reporting needs.
• Google Ads Report (improved): This template provides a comprehensive overview of campaign performance, focusing on conversion analysis, giving you valuable insights to optimize your campaigns effectively.

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June 2023

New GA4 improvements

Enhanced Google Analytics 4 Templates

We are excited to announce that we have given a fresh makeover to our existing Google Analytics 4 template and have launched a brand-new one 🙌.

On the one hand, we have introduced new metrics and widgets that specifically focus on website performance to our existing template. On the other, we have launched a completely new template that is designed to provide an in-depth analysis of sales-related data.

Both of these enhanced templates are now readily accessible in our template gallery and will help you to create your tailored report in a few clicks. 🥳

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New filters, KPIs, and default widgets

Our GA4 integration has been updated with new filters, KPIs, and default widgets to give you more flexibility in analyzing your GA4 data.

Here it's what's new:

✅ Filters: First User Source, First User Source Medium, First User Medium, Source, Source / Medium, Medium, and Campaign.

✅ KPIs: Sessions per user, Engagement duration / session, Transactions, Average Purchase Revenue, and Purchase Revenue

✅ Default widgets: Historical Performance - Website, Historical Performance - Revenue, Users by session default channel grouping, Conversion Performance, Purchase Revenue By Day, Transactions by Day of the week, Ads Campaign Performance, and Top Google Ads Keyword.

Ready to use these new filters, KPIs, and default widgets to gain more insights into your data? Go and try them out!

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Do you need help setting up or improving your GA4 reports?

Watch our latest webinar GA4 Reporting Simplified, and deep dive into handy tips to master your Google Analytics reporting.

👉 If you need extra help, email us at support@swydo.com or hit the chat button to talk directly to one of our specialists.

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June 2023

Introducing Our New Favicon Feature

We're thrilled to announce the latest addition to our feature set: the all-new Favicon feature! Now, alongside our existing team logo, you can customize your Swydo experience even further.

What is a Favicon, you ask?

It's that little icon you see in your browser tab or bookmark bar representing your favorite websites. With our new Favicon feature, your agency can provide clients with a highly branded experience when sharing reports.

How is it different from my team logo?

Your team logo can be used on the report covers of your clients, while the team icon is a favicon used on dashboards, online reports, and pdfs.

Why is this exciting?

Well, it's all about making Swydo truly yours. With the ability to set a custom Favicon, you can now add your company logo, a client logo, a specific image, or any icon that resonates with your brand. This small but impactful customization gives you a consistent visual identity across all your browser tabs, enhancing your overall branding and user experience.

Here are some key highlights of our new Favicon feature:

🎨 Customize Your Tab: Select a favicon that best represents your brand, ensuring instant recognition and differentiation.

📐 Easy Setup: Setting up your custom Favicon is a breeze! Go to Settings and under Whitelabel click on Team Name and Logos, and voila!

💡 Stay Engaged: The Favicon serves as a subtle reminder of your presence in the browser, keeping you top-of-mind for your team members and users.

Ready to stand out from the crowd? Go and give the new Favicon feature a spin.

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Got questions? Contact us at support@swydo.com or hit the chat button and talk directly to one of our specialists.

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