New: Google Merchant Center integration

You can now connect Google Merchant Center to Swydo and report on product, brand, and category performance.

With a ready-made report template and preset widgets, you can turn product data into clear, client-ready reports with less manual setup.

What's new
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The new Google Merchant Center integration brings product performance and catalog insights directly into your Swydo reporting workflow.

You can report on key metrics, including:

• Product performance: Track impressions, clicks, click-through rate, conversions, and conversion value.
• Brand and category performance: See how different brands, product categories, and individual products perform.
• Paid vs. free listings: Compare results from paid ads and free listings to better understand product visibility.
• Product opportunities: Use click potential and click potential rank to identify products with room to grow.
• Product availability and status: Show product details such as availability, condition, and approval status to help monitor catalog health.

Spend less time building ecommerce reports

To help you get started, this integration includes a Google Merchant Center report template with example data, preset KPIs, and ready-made widgets.
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You can customize the template and combine product insights with your other marketing data.

How to get started

1. Connect Google Merchant Center as a Data Source in Swydo.
2. Open the Google Merchant Center report template and customize it to your needs.

Good to know: The integration is currently in beta. Not a beta user yet? Go to Settings in Swydo and activate it.
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📈 Start exploring Google Merchant Center reporting in Swydo and bring more product-level insights into your ecommerce reports.
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