We’ve made some changes to the left-hand menu to give you a cleaner, more efficient way to navigate the app:

⏮️ New Collapse Option: You can now toggle between full-text and icon-only view, perfect for a more compact, focused workspace.

📊 All Data in One Place: We’ve introduced a new Data section in the menu, bringing together your Data Sources, Connections, and Integrations. This makes it easier than ever to manage and explore your data usage from a single spot.

💬 The Latest Changes and Help items have been removed from the menu for simplicity, but don’t worry, they’re still fully accessible via the chat bubble in the corner.
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A new time-saving feature is now available in beta: Report Filters.

No more clicking through every widget to update filters. Set it once, and it's applied instantly across the entire report, saving you hours each month.

How does it work?

• Open a report: Find the Filters option in the top menu (next to the date range):
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• Select a data source: Choose from Report Data Sources (only the sources already used in the report) or Client Data Sources (all data sources available for that client):

• Set your filters: Use the AND logic to combine filters as needed.

• Save your changes: See how all your widgets using that data source update automatically. ✨

Less Manual Work, More Flexibility

• Save time by keeping filters when copying reports with the same data sources
• Easily manage filter conflicts: choose to override or keep widget-level filters
• Widget filters stay available for detailed customizations
• Template filters remain in control for linked reports

⚙️ Not in beta yet? Go to your Settings and toggle on the Report Filters beta to start using it today.

Good news, global users! You can now experience the Swydo app in your preferred language. Just navigate to your profile in the left menu and choose.

This will automatically update the app interface, including menus, tabs, and text. ✅

⚠️ Please note: This setting only changes the app language, not your report language. To change a report's language, open the report, click the three dots in the top menu, and select the desired language.

You can now protect your shared dashboards with a password, adding an extra layer of security when sharing reports externally.

To use it, click Share in the top menu, select Dashboard, and toggle “Protect with password”. Enter your password, click Save, and you're all set.

This feature was developed in response to customer feedback, expanding the flexibility of dashboard sharing. It sits next to the options to enable the link and change the date range, giving you full control over access and visibility.

A simple way to share insights more securely. 💡

We're excited to officially launch Combined Data Sources, a top-requested feature that lets you merge metrics from up to 5 ad platforms into a single widget.

🚀 What’s New?

• Blend metrics like Cost, Clicks, Conversions, CPC, CPM, and more
• Get a clear, unified view of performance across Google Ads, Facebook Ads, Microsoft Ads, LinkedIn Ads, Pinterest Ads, Instagram Ads, Snapchat, and TikTok Ads
• Use preset widgets to visualize your data with one click
• Visualize combined data in Reports and Monitoring Boards

💡How It Works

Creating a Combined Data Sources widget is simple:

1. Add a widget or KPI as you normally would.
2. Click the "+" button in the data source list to select up to 5 platforms.
3. Choose a preset widget to add it instantly to your report, or go to Advanced to select specific metrics and customize how your data is displayed—as a KPI, table, or chart (pie, donut, column, stacked, or treemap).

Get a clear, high-level view of your cross-platform results. ✨

👉 Questions? Read the Help Article | or reach us via chat or at support@swydo.com for assistance.

New: Choose Between Percentage or Absolute Comparisons

We’ve made a small but useful update to to give you more flexibility when analyzing results. You can now choose to display comparisons in both KPI widgets and Tables as either percentages or absolute values. This makes it easier to interpret key metrics like cost, subscribers, and average position. By default, comparisons will still appear as percentages (%).

Simplified Email Editing for Scheduled Reports 📧

We’ve streamlined the email editor for scheduled reports, making it easier to add, preview, and customize templates—all in one place. No more switching tabs: select an existing template or unlink it to create a custom message with just a few clicks.

As of April 21, 2025, Meta has deprecated the Impressions and Plays metrics—and so have we in Swydo.

In their place, Instagram has introduced "Views" as the new primary metric for all content formats, including Reels, Stories, photos, carousels, and live videos. 📈
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You can now find the Views metric under Account Insights in your widget settings.

This update follows Meta’s earlier deprecation of Video Views and Replays, as part of a broader shift toward using Views as the main engagement metric for organic content.

📊 What are Views and how are they calculated?

Views represent the number of times your content was either played or displayed. This includes videos, posts, stories, and ads.

The metric is calculated as:

• The number of times videos were played for at least 1 millisecond, plus
• The number of times your photos or text posts appeared on screen.

What this means for your Swydo reports

At Swydo, we proactively removed the deprecated metrics from your reports to prevent broken metrics from appearing. Please note that these removals may have caused changes to your report layouts.

❗️ We recommend reviewing any reports that used these metrics and making necessary adjustments.

If you need any help with your reports, our Support Team is a just a click away.

We’ve redesigned Send Log, making it easier to track and manage your report delivery. It includes a cleaner layout with optimized filters, a customizable table to display key delivery and engagement metrics, and one-click access to detailed report insights.

You’ll find the Send Log as a page tab under Reporting. For more details on how to set it up, check out our Help Article.

Happy Reporting!
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Managing your scheduled reports just got a whole lot easier. Our new Scheduled Overview is officially live for all users! 🎉 Now, you can efficiently oversee all your report schedules in one simple, streamlined view.

How does it work?

📅 View all schedules in one place – Easily access a complete list of scheduled reports with key details such as frequency, recipients, and next send date.

🔍 Find what you need faster – Filter and sort reports by client, status, or frequency for quick navigation.

⚙️ Customize your view – Choose up to five fields to display, including Report, Status, Recipients, and more, to tailor the overview to your needs.

✅ Save time with bulk actions– Select multiple reports at once to edit, pause, assign sender, or set date ranges with just a few clicks.

Try it out now! Simply head to Reporting > Scheduled and view all your scheduled reports in just one click.

Happy Reporting!

Introducing Combined Data Sources (in beta). A powerful new feature that lets you merge key metrics from multiple ad platforms into a single result—visualized as a KPI, table, or graph. No more manual data aggregation, just clear, consolidated insights at a glance.

How It Works:

Select up to 5 data sources, set targets, choose date ranges, and see your combined data unfold in a clear, easy-to-read KPI widget, broken down in a table, or visualized in a graph for easy comparison.

🔹 Supported Platforms: Google Ads, Facebook Ads, Microsoft Ads, LinkedIn Ads, Pinterest Ads, Instagram Ads, Snapchat, and TikTok Ads.
🔹 Metrics Available: Cost, Clicks, Impressions, and Conversions.
🔹 Data Visualization: KPI, Table, Donut Chart, Pie Chart, Column Chart, Stacked Column Chart, Stacked Bar Chart, and Treemap.
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Why it matters:

✔️ Track ad spend across platforms effortlessly
✔️ Gain a high-level view of cross-channel performance
✔️ Make informed decisions with aggregated insights
✔️ Save time—no more manual calculations

This feature is now in beta and available for testing. Try it out and let us know what you think.

Not a beta tester yet? Go to Settings and activate it.

👉 Learn more here.

💬 Need help or have feedback to share? Hit the chat button or email us at support@swydo.com. We’d love to hear from you.