Swydo changelog
Swydo changelog

Smart, Local and Hotel campaigns support in Google Ads






We are happy to announce the support of Smart, Local and Hotel campaigns in our Google Ads Integration.

With this upgrade, we also added new Dimensions, like 'Ad destination' and Metrics like "Target CPA" and "Target ROAS", and deprecated some others. The dimensions and metrics we deprecated were already deprecated by Google and/or not available anymore in the Google Ads User Interface.

The addition of Smart, Local, and Hotel campaigns support is part of a larger overhaul of our Google Ads integration in which we will also improve support on Ad group level, Ad level, and other categories.

So stay tuned for more improvements in our Google Ads integration.

As always, let us know if you have questions or feedback.