LinkedIn and GA4 latest updates

Update

LinkedIn: Reach is back!

If you were missing the Reach metric in your LinkedIn reporting, we have good news to share: it is back!

After having it deprecated and replaced with similar metrics, LinkedIn decided to bring Reach back, and so did we. This is because customers were unhappy with the removal and asked for its return. LinkedIn now deprecated the replacing metrics 1-day/7-day/28-day reach, and so did we.

Google Analytics 4 improvements

We have continued to update our Google Analytics 4 integration with more metrics to help you enhance your reporting. Check out here some of the latest additions:

Metrics: Average engagement time, Engaged Sessions per user, Returning users, Views per user, DAU/MAU, DAU/WAU, WAU/MAU, and Bounce Rate.
Dimensions: First User Campaign, First users Google Ads ad group name, and Level.
Conversion event filter: Purchase and Generate Lead

⭐️ Tip:

Check out our ready-to-use Google Analytics 4 preset template in the report templates section and create a complete report with a few clicks.

Happy Reporting!