Swydo news
Swydo news

Say hi to Klaviyo!




🚀 We are very excited to announce that we have added Klaviyo to our portfolio of integrations.

Klaviyo is one of the fastest-growing marketing automation platforms and a must-have for Email and SMS marketing.

As of this week, you can connect your Klaviyo data with Swydo and start reporting your automated Email and SMS campaign performance over time, as well as tracking the most relevant conversion metrics from your eCommerce websites.

We have also made available a new report template and a set of default widgets ready to be used 🙌.

Start reporting your Klaviyo's campaigns with Swydo:

✅ Filter by Email or SMS

✅ Report at Campaign or Time Level

✅ Monitor and analyze email and SMS performance with metrics such as Recipients, Open Rate, Click Rate, and Unsubscribe Rate, among others.

✅ Keep track of the Conversions from e-commerce websites with metrics such as Fulfilled Order Rate, Placed Order Rate, Avg. Fulfilled Order Value and Avg. Placed Order Value, among others.

✅ Tackle deliverability issues with metrics such as Failed to Deliver SMS, SMS Failed Delivery Rate, and Successful Deliveries.

✅ Keep track of your target audience behavior over time with metrics such as Bounced Email, Clicked Email, Dropped Email, Marked Email as Spam, Opened Email, Received Email, and Unsubscribed.

👉 Check out this article for the complete list of metrics.

Happy Reporting!

Google Analytics 4 updates




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New GA4 metrics added

We just added a new set of item-scoped and ads metrics to our Google Analytics 4 integration. Check out here the complete list:

✅ Item-scoped metrics:

Ads Clicks, Ads Cost, Ads Cost Per Click, Ads Cost Per Conversion, Ad Impressions, and Return on Ad Spend.

✅ Ads metrics:

Items Added To Cart, Items Checked Out, Items Clicked In List, Items Clicked In Promotion, Items Viewed, Items Viewed In List, and Items Viewed In Promotion.

GA4 compatibility changes

Our GA4 integration has been updated with the latest compatibility changes announced by Google (*Read more here).

🛎 Please review your GA4 reports, and if you see any incompatibility errors, make sure you adjust the metrics and dimensions in your widgets with the ones available.

Got questions? Hit the chat button or email us at support@swydo.com. We'll be happy to help you!

Your Swydo Team.

How many reports and clients do you have in Swydo?




If you are one of those marketers who love keeping track of your total amount of clients and reports, this minor update is for you. As of this week, you can quickly spot the answer to this question directly in the menu of your Swydo app.

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🔦 Curious? Check out your menu and find out what's your total counting!

Happy Reporting!

New GA4 widgets available




Hey GA4 users, we just released a new set of widgets to help you build your reports faster.

👉 See here the complete list of new default widgets:

  • New User Acquisition

  • Conv. by default Channel Grouping

  • Users by Country/Territory

  • Traffic Acquisition

  • Page Title and Screen class performance

  • Landing Page path performance

  • Page path performance

  • Views by page title and screen class

  • Internal Search term performance

  • Item revenue by item category

  • E-commerce Products performance

  • Engaged Sessions by Device Category

Happy Reporting!

LinkedIn and GA4 latest updates




Linkedin.png LinkedIn: Reach is back!

If you were missing the Reach metric in your LinkedIn reporting, we have good news to share: it is back!

After having it deprecated and replaced with similar metrics, LinkedIn decided to bring Reach back, and so did we. This is because customers were unhappy with the removal and asked for its return. LinkedIn now deprecated the replacing metrics 1-day/7-day/28-day reach, and so did we.

Google Analytics logo.png Google Analytics 4 improvements

We have continued to update our Google Analytics 4 integration with more metrics to help you enhance your reporting. Check out here some of the latest additions:

  • Metrics: Average engagement time, Engaged Sessions per user, Returning users, Views per user, DAU/MAU, DAU/WAU, WAU/MAU, and Bounce Rate.

  • Dimensions: First User Campaign, First users Google Ads ad group name, and Level.

  • Conversion event filter: Purchase and Generate Lead

⭐️ Tip:

Check out our ready-to-use Google Analytics 4 preset template in the report templates section and create a complete report with a few clicks.

Happy Reporting!

Check out the new Klaviyo beta integration!




We are very excited to announce that our new Klaviyo-Logo.png integration is now available for all our beta users. We will test it during the upcoming weeks and once all the details are fine-tuned, we will release it for all our customers.

Klaviyo is a marketing automation platform that gives email marketers direct ownership of consumer data and interactions. With Swydo, you can now start reporting your Email and SMS campaigns performance over time, as well as start tracking the most relevant conversion metrics from your eCommerce websites.

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Do you want to be part of the beta test? Send us an email to support@swydo.com and we will include you in the program.

Happy Reporting!

New Template Gallery




We just released a new template gallery with 29 templates ready to be used and help you speed up your reporting. 🚀

This new gallery combines 2 sets of templates:

✅ Your team's own customized report templates, which are of course still available as you are used to.

✅ Our new set of Swydo preset templates, which we will continue to expand and update over time.

Where to find them

Go to the Report Templates section on the left menu:

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Your template gallery will open and you will find your customized templates at the top of the page, and all our available Swydo presets at the bottom.

See what we have in store for you:

With this update, we aim to help you communicate meaningful insights in a smarter and simpler way.

👉 Questions? Click the bubble chat on your screen or email us at support@swydo.com

Happy reporting!

KPIs got a makeover




We have redesigned the look & feel of the KPIs to help you to communicate insights more clearer, focusing on the elements that matter the most: your numbers, your targets, and your growth over time.  

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What's new?

The new design includes:

  • Bigger numbers.

  • 2 new icons to indicate if you are on target or not: a green check mark or a red minus sign.

  • A percentage indicator next to the KPI, either green or red, which shows you how you compare against the previous period.

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With this new design, we aim to help you communicate your results in a smarter and simpler way.

Got feedback? We'd love to hear it. Please share your comments or questions with us at support@swydo.com .

Happy Reporting!

New Snapchat Ads widgets added!




We just updated our Snapchat integration with a set of new widgets that will help you create a complete report with the most important metrics in a matter of clicks 🙌.

snapchat.png Check here the complete list of newly added widgets:

  • Amount Spent

  • Impressions

  • Swipes

  • Swipe up percent

  • Sign-ups

  • Installs

  • Ad Click

  • Purchases

  • Purchase ROAS

  • Purchases Value

  • Paid Impression by Day

  • ECPSU and swipe up percent by day

  • Month Performance

  • Campaign Performance

  • Ad Set Performance

  • Ad Preview Performance

  • Swipe By Gender and Age

  • Swipes By Platform Stats

  • Swipes By Country / Territory

  • Swipes By Operating System

⭐️ We hope you enjoy this update!

Happy Reporting!

Learn how to use our Google Sheets integration




Did you know that you can import any data into Swydo by using our Google Sheets integration? We just created a new video to guide you through the steps and help you include any third-party data into your reports and dashboards 🎉.

Learn how to:

✅ Ensure your spreadsheet will work with the Google Sheets integration

✅ Connect Google Sheets as a data source

✅ Add a Google Sheets KPI or widget to your Swydo report

👉 Try it out now and give an upgrade to your reports by adding any data you want.

If you have any questions, please remember you can contact us anytime at support@swydo.com . Our awesome Customer Support team will be very happy to help you.

Happy Reporting!